New Reptile in MIST Cases Webinar by David Ball and Gary Johnson

New Reptile in MIST Cases Webinar by David Ball and Gary Johnson

Auto cases the insurers designate as "Minor impact" due to minimal visible vehicle damage are amongst the most difficult plaintiff cases to win, despite there being no correlation between vehicle damage and occupant injury.

Join trial consultant David Ball and veteran trial lawyer Gary Johnson for a webinar called "Reptile in MIST Cases." This webinar will discuss the use of the Reptile method to win "Minor Impact Soft Tissue" cases.

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David Ball on Damages 3 Now Available for Pre-Order

David Ball on Damages 3 Now Available for Pre-Order

Trial Guides is pleased to announce the pre-order of David Ball on Damages 3.

David Ball on Damages has been America’s best selling text on proving damages since the release of the brilliant first edition in 2001.  The second (red) edition has been one of the best selling books at Trial Guides.

Now, David Ball on Damages 3 teaches you how to integrate the Reptile and Rules of the Road methods, along with new voir dire techniques, into the classic Damages method.

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Co-Authors of Reptile Praise Rules of the Road Second Edition

Co-Authors of Reptile Praise Rules of the Road Second Edition

The authors of one of our hottest selling books, Reptile: The Manual to the Plaintiff's Revolution, have both read and reviewed the new edition of Trial Guides' best selling book Rules of the Road:

"It's hard to improve on a masterpiece, but Rick Friedman and Pat Malone did it again. The second edition masterfully provides case examples and practical templates beyond the first edition. It takes all of us to a new level. A must-have and must-read."

-Don Keenan, Trial Lawyer, author of Reptile and Past-President of the Inner Circle of Advocates.

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Winning the Unwinnable Case

Winning the Unwinnable Case

Join leading trial consultant David Ball and attorney Gary C. Johnson in a discussion of how to win an "unwinnable" case. This video interview touches on ideas discovered in the early formation of the Reptile theory—specifically, the idea of community safety.

In 2002, a Kentucky jury ordered the defendant gas company to pay more than $270 million to the plaintiff, a man whose water well exploded, resulting in minor burn injuries with no lasting damages. A series of focus groups conducted over the months before trial showed just how difficult the case would be. Instead of backing away from the challenge, Gary Johnson used an approach he calls "Judo Law" to leverage the facts, and to turn the most difficult issues to his advantage. The approach turned this unwinnable case—in a county that everyone said would not give a decent verdict—into what is believed to be the largest verdict ever given to an individual for a company's environmental negligence.
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Medical Malpractice Insurers Worried about Rules of the Road and Reptile

Medical Malpractice Insurers Worried about Rules of the Road and Reptile

In an article published by the co-editors of Orthopedics Today, medical malpractice defense lawyers and insurers recognize that plaintiff lawyers using Rules of the Road and Reptile will successfully hold doctors accountable for medical negligence.

The article notes "An examination of recent trends in professional liability litigation shows a subtle but dramatic shift in favor of plaintiffs." It goes on to note "This movement probably began several years ago, with the publication of the book titled Rules of the Road: A Plaintiff Lawyer's Guide to Proving Liability."
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New York Lawyer Moe Levine, trial strategy book

The Works of Trial Lawyer Moe Levine

Moe Levine was a trial lawyer, a success story, a hero, and a mentor to many. Long before tort reform was even a discussion, Levine discovered what moved people, what motivated jurors, and perhaps subconsciously what played to the Reptilian mind. We invite you to discover the genius of Levine-a trial lawyer who was decades ahead of his time-with Moe Levine on Advocacy. We are also happy to make available a CD set of four rare recorded lectures by Levine called Moe Levine: The Historic Recordings. The book and CD set contain all known lectures and transcripts available by Moe Levine, and will provide you many case-winning ideas.
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Reptile Products Continue Expanding

Reptile Products Continue Expanding

The Reptile: 2009 Manual of the Plaintiff's Revolution is now in its third reprint since summer 2009 due to popular demand! Additionally, the Reptile: Method to Witness Preparation DVD, with more than six hours of client preparation information, has been widely received as an "outstanding" resource. It is aimed at lawyers, to help better prepare clients and witnesses for deposition and trial testimony.  Now you can buy both from Trial Guides.
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Reptile Don Keenan David Ball

Reptile Endorsed by Leading Experts

There has been an incredible reaction in the trial lawyer community regarding Reptile: The 2009 Manual of the Plaintiff's Revolution. The book received unprecedented pre-orders, and lawyers using the techniques have already obtained six, seven and eight figure verdicts across the country.
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David Ball on Focus Groups

David Ball on Focus Groups

Focus groups can help you obtain better outcomes in your cases by understanding the pitfalls in your facts or themes.  In this DVD, trial consultant David Ball, author of David Ball on Damages and Reptile: The 2009 Manual of the Plaintiffs Revolution explains step-by-step how to set up, conduct, and analyze your own high quality focus group.
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Trial Guides Presents Don Keenan and David Ball's Reptile

Trial Guides Presents Don Keenan and David Ball's Reptile

David Ball and Don Keenan are revolutionizing plaintiff's law with REPTILE: The 2009 Manual of the Plaintiff's Revolution. Learn about the reptile brain, and how and why jurors make the decisions they do. This groundbreaking new research from Ball, Keenan, Jim Fitzgerald, and Gary C. Johnson teaches you how to make tort reform have only a negligible impact on juries. Using the jurors' most primitive instincts of safety and self-preservation, you can show jurors that your case isn't only about getting justice for your plaintiff, but about protecting the entire community.
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Keenan and Ball's Reptile Helps Attorney Win Multi-Million Dollar Jury Verdicts

Keenan and Ball's Reptile Helps Attorney Win Multi-Million Dollar Jury Verdicts

Over the course of the past six months, David Ball and Don Keenan have revealed a new method of trying cases based upon fundamental human needs which the "reptilian" brain regulates. Lawyers throughout the country are trying these methods and winning large verdicts. As reported last week, two lawyers in Texas obtained an $85 million verdict and a $20 million verdict using the method. More recently, Keith Fryer of Georgia obtained a $5.5 million judgment in an auto-pedestrian collision case using the Reptile method.
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$84 Million verdict using Rules of the Road and Reptile

$84 Million verdict using Rules of the Road and Reptile

A jury in Dallas County Texas recently returned an $84 million verdict against U-Haul Corporation in a negligence case for failure to inspect, warn of dangers, and repair its trucks. Plaintiff's trial attorneys Marquette Wolf and Ted Lyon of Texas argued the case. 

Attorney Wolf patterned his arguments after the "Reptile" research in David Ball and Don Keenan's newest book, Reptile: The 2009 Manual of the Plaintiff's Revolution. When used in conjunction with the technique outlined in Rules of the Road, this research has the power to negate tort reform. Wolf suggested to the jury that corporations must follow the rules, and added that corporations know how to be careful, but only choose to do so when protecting their money rather than people.

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