David Ball on Focus Groups
Posted by Alex Miller on Oct 06, 2009
Focus groups can help you obtain better outcomes in your cases by understanding the pitfalls in your facts or themes. In this video, Focus Groups: How to do your own Jury Research, trial consultant David Ball, author of David Ball on Damages and Reptile: The 2009 Manual of the Plaintiffs Revolution explains step-by-step how to set up, conduct, and analyze your own high quality focus group.
David and his partners Debra Miller and Artemis Malekpour demonstrate every step. Most importantly, they provide the only available guidance on how to apply the results of the focus group to your case - without falling prey to the easy kinds of misinterpretation that entrap many attorneys and consultants.
Importantly, this disc set contains all of the forms created by David Ball that you will need to conduct your own focus groups.
Join the tort reform revolution. Learn what potential jurors are thinking about the facts of your case, why they think that way, and how focus groups can help you win.
Buy your copy of Focus Groups: How to do your own Jury Research today.