Co-Authors of Reptile Praise Rules of the Road Second Edition

Co-Authors of Reptile Praise Rules of the Road Second Edition

The authors of one of our hottest selling books, Reptile: The Manual to the Plaintiff's Revolution, have both read and reviewed the new edition of Trial Guides' best selling book Rules of the Road:

"It's hard to improve on a masterpiece, but Rick Friedman and Pat Malone did it again. The second edition masterfully provides case examples and practical templates beyond the first edition. It takes all of us to a new level. A must-have and must-read."

-Don Keenan, Trial Lawyer, author of Reptile and Past-President of the Inner Circle of Advocates.

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Reptile Products Continue Expanding

Reptile Products Continue Expanding

The Reptile: 2009 Manual of the Plaintiff's Revolution is now in its third reprint since summer 2009 due to popular demand! Additionally, the Reptile: Method to Witness Preparation DVD, with more than six hours of client preparation information, has been widely received as an "outstanding" resource. It is aimed at lawyers, to help better prepare clients and witnesses for deposition and trial testimony.  Now you can buy both from Trial Guides.
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Moe Levine on Advocacy

Mastering Trial Strategy Using Proven Methods of the Masters

Moe Levine is indisputably one of the greatest trial attorneys of all time. Long before tort reform was even a discussion, Levine discovered what moved people, what motivated jurors, and perhaps subconsciously what played to the jurors' mind. Through his decades of lectures, Levine left us a treasure chest of winning trial methods.  These methods continue to be used by leading trial lawyers Rick FriedmanDon Keenan, Brian Panish and many more.
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Reptile Don Keenan David Ball

Reptile Endorsed by Leading Experts

There has been an incredible reaction in the trial lawyer community regarding Reptile: The 2009 Manual of the Plaintiff's Revolution. The book received unprecedented pre-orders, and lawyers using the techniques have already obtained six, seven and eight figure verdicts across the country.
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Keenan and Ball's Reptile Helps Attorney Win Multi-Million Dollar Jury Verdicts

Keenan and Ball's Reptile Helps Attorney Win Multi-Million Dollar Jury Verdicts

Over the course of the past six months, David Ball and Don Keenan have revealed a new method of trying cases based upon fundamental human needs which the "reptilian" brain regulates. Lawyers throughout the country are trying these methods and winning large verdicts. As reported last week, two lawyers in Texas obtained an $85 million verdict and a $20 million verdict using the method. More recently, Keith Fryer of Georgia obtained a $5.5 million judgment in an auto-pedestrian collision case using the Reptile method.
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Secrets of $1,000,000 Child Injury and Wrongful Death Verdicts

Secrets of $1,000,000 Child Injury and Wrongful Death Verdicts

In association with trial lawyer Don Keenan, we are proud to offer you Closing Arguments Child Injury and Child Wrongful Death Cases, Vol. II, a collection of closing arguments by the nation's finest trial lawyers, all of which generated substantial verdicts. This book and document CD package contain fool proof closing arguments from Inner Circle of Advocates members including Rick Friedman, Brian Panish, Thomas KlineJoseph A. Power, Jr.Pat Malone, Rex CarrDennis Donnelly, and many more, along with an introduction by David Ball, Ph.D.
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Don Keenan Joins David Ball at the first Welcome to the Revolution Reptile CLE

Don Keenan Joins David Ball at the first Welcome to the Revolution Reptile CLE

Trial Guides is proud to announce that one of the nation's leading trial lawyers, Don Keenan, has agreed to join David Ball at Trial Guides' Welcome to the Revolution - Reptile CLE! It will be one of the "must see" CLEs of the year.

If you haven’t heard about David Ball and Don Keenan’s new “Reptile” trial technique, you are missing the most important trial strategy of the year. Together, they have written a masterpiece for plaintiff’s lawyers called REPTILE: The 2009 Manual for the Plaintiff's Revolution. The new method transforms even the worst jurors into your allies. Learn the material first hand at Trial Guides’ Welcome to the Revolution Reptile CLE

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New! Moe Levine on Advocacy

New! Moe Levine on Advocacy

After over three years of work, Trial Guides is proud to announce the release of Moe Levine on Advocacy, the most comprehensive book ever released on Levine's lectures, trial transcripts and articles.

Moe Levine practiced in New York in the 1940s to early 1970s, trying over 2000 civil trials.  He was one of the first members of the Inner Circle of Advocates, and was close friends with Inner Circle founder Richard Grand.  He helped create the concept of "qualitative damages" while helping Grand re-frame one of his cases by taking a concept from the Bible and using it as a way to describe the client's loss. (The case is discussed in the book.)

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New! Reptile - Welcome to the Revolution CLE

New! Reptile - Welcome to the Revolution CLE

Since mid-2006, David Ball and three of America's top trial attorneys; Atlanta's Don Keenan, Kentucky's Gary Johnson, and Wyoming's Jim Fitzgerald; have been conducting a unique series of deep-research jury sessions across the country. The results have surpassed the team's most optimistic hopes, and will revolutionize the legal field's understanding of juror decision-making. They are working on a new book including this content tentatively called Reptile: Welcome to the Plaintiff's Revolution.  Without throwing out the tried-and-true David Ball on Damages methodology or any of a number of other effective approaches, the new methods transform even the worst of jurors into your allies. The playing field remains as steeply tilted as ever; but now the tilt is in our favor.

The results of the 2006-08 research mean that the long courtroom nightmare of "tort-reform" is finally ending. If you think this is an exaggeration, you have not yet learned the new approach.

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New David Ball CLE "Welcome to the Revolution"

New David Ball CLE "Welcome to the Revolution"

Trial Guides is proud to announce an upcoming David Ball CLE "Welcome to the Revolution" based on the upcoming book Reptile: Welcome to the Plaintiff's Revolution by Don Keenan and David Ball.  
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