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Trial Consultant David Ball reviews Rules of the Road

David Ball, Ph.D., author of David Ball on Damages, a nationally known jury consultant and trial skills trainer, is a leading authority on adapting audience persuasion techniques from theater and film to in-court use. He writes for a variety of law publications, and in addition to David Ball on Damages, his book Theater Tips and Strategies for Jury Trials is also a national best-seller.  The following is David Ball's review of the new Trial Guides book, Rules of the Road by Rick Friedman and Patrick Malone:

"Rules of the Road does not belong on your bookshelf or your desk; it belongs in your mind.  Get it there before you even think about your next trial.  It contains two special joys: It teaches something usable on almost every page, and what it teaches is dead-on right."

"Two brilliant lawyers, Malone and Friedman, who also happen to be brilliant advocacy writers, have written an easy-to-use, hard-to-undermine approach that will serve plaintiff's attorneys in almost every kind of trial.  This is not a book of small arms. It's major artillery.  If this book's methods do not significantly improve your courtroom results, then consider changing sides of the aisle because you must not have a plaintiff's bone in your body. 

Malone and Friedman take you step by step through trial preparation and trial itself to show you how to recast your cases in ways that even tort-'reformed' jurors will find hard to resist.  Jurors rely on what they understand to be the rules that guide right or wrong, and Rules of the Road shows you how to make those rules exclusively your own.  The target of this new book is the defense bar's favorite and most effective defenses, and it's a bull's eye.  Bravo to this exciting new addition to our arsenal!"

Obtain your copy of Rules of the Road today.

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