News — Rick Friedman

$91 Million Verdict on $25k Offer

A verdict from Eric Fong, Port Orchard, Washington A man named Will walks into a convenience store for a Gatorade. Unbeknownst to him, the store is being robbed. A another man leaves the store as will walks in, and the clerk says calmly, “call 911.” Will steps outside as he calls 911 and sees a man in his car. He runs toward his car and asks the man what he is doing. The man instantly pulls out a baseball bat and viciously beats Will multiple times in the head. Let’s talk about the damages. While Will’s Glasgow coma scale was...

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Who is ...? Season One - Free Streaming Series

Who is ...? Season One - Free Streaming Series

Join David Ball as he interviews some of the most influential trial attorneys in the country. Each episode, David sits down with his guest and explores who they are and what influences their success in the courtroom. Inspired by Rick Friedman’s The Way of the Trial Lawyer, David seeks to get beyond technique and into the “ethos” of each of his interviewees. The intent is to get at what drives them, their beliefs, values, goals, fears, and everything else that informs their work.  Sign up for the first season to get the following interviews available every two weeks for free:...

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Trial Guides Author Rick Friedman Obtains $185 Million Jury Verdict

Trial Guides Author Rick Friedman Obtains $185 Million Jury Verdict

Trial Guides author Rick Friedman has obtained a $185,000,000 trial verdict against Monsanto in PCB litigation.

A Friedman Rubin, PLLP trial team led by Rick FriedmanHenry Jones, and Sean Gamble obtained a $185 Million Dollar verdict today in the case of Erickson et. al. v. Monsanto. The case involved three public school teachers who sued Monsanto and its corporate successors for poisoning teachers, students and parents who attended Sky Valley Education Center in Monroe, Washington between 2011 and 2016. The three teachers were the first plaintiffs to reach trial against Monsanto from a group of over 200 teachers, students and parents exposed to leaking PCB ballasts in fluorescent light fixtures at the school. The verdict follows years of hard-fought litigation between Monsanto, now owned by Bayer Pharmaceuticals, and a group of parents, students and teachers who would just not give up in their quest for justice.

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Book Review: The Way of the Trial Lawyer by Rick Friedman

Reviewed by Peter Trieu Originally published in the Spring 2021 issue of The Barrister, a quarterly publication from the Alberta Civil Trial Lawyers' Association (ACTLA).  One of my favorite classes in law school was “the law and ethics of war and warfare”, taught by Professor Mark Reiff. I remember Professor Reiff telling us that his “war and warfare” class, in particular, is one of the most practical classes we’ll take in our LLB program and it will help us think about how to practice law. At first, I was skeptical about Dr. Reiff’s claims. How could discussions about the use...

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Harnessing Moral Energy: Rick Friedman’s new book teaches The Way of the Trial Lawyer

Reviewed by Beth Bloom Originally published in the July/August 2021 edition of Trial News, a monthly newspaper from the Washington State Association for Justice. Law school teaches us to be tacticians. To think like a lawyer means to identify the relevant facts and apply the law to those facts in a way that supports our client’s interest. A skilled advocate can argue either side of a case. The personal values and emotions of the individual lawyer are irrelevant. Or so we are told. This is the zealous lawyer’s code. Yet after presenting a logical, rational, and compelling case, good lawyers still lose....

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10 Tips on Conducting a Winning Cross Examination

10 Tips on Conducting a Winning Cross Examination
What you learned in law school and most CLEs about cross examination won't help you much because much of what is taught is long outdated, ineffective, and potentially dangerous for your case.  In this in-depth dive into cross examination we address historical teachings on cross examination, why they are no longer relevant, and  how new methods will help you succeed in deposition, arbitration and trial. This article is intended to help everyone from law students to 40 year veteran trial lawyers. 
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Book Review: The Way of the Trial Lawyer – Beyond Technique

Reviewed by Stuart Zanville Reprinted with Permission from Advocate Magazine, Consumer Attorneys Association of Los Angeles. Copyright 2021. I have periodically shared information with readers about new books. I do it only when I come across a book that I believe will have a significant impact on the trial lawyer members of CAALA. Rick Friedman’s The Way of the Trial Lawyer – Beyond Technique, is one of those books. If you are familiar with Rick Friedman, then you know that last statement is redundant; every Rick Friedman book has a significant impact on trial lawyers. His previous books are Rules of...

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Book Review: The Way of the Trial Lawyer by Rick Friedman

Reviewed by Randy Kinnard Originally published in the Spring 2021 of The Tennessee Trial Lawyer, a quarterly magazine from the Tennessee Trial Lawyer Association. Imagine trying all your cases, arguing all your motions with your heart leading the way, instead of worrying about technique. How liberating would that be? In his latest book, The Way of the Trial Lawyer Beyond Technique, this is exactly what Rick Friedman teaches us to do. Lead with the heart. As Rick points out, the best trial lawyers do not hide from their hearts, but instead grow comfortable with them and listen to them. Rick...

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Calling the Defense Expert's Bluff

Calling the Defense Expert's Bluff
In "Polarizing the Case: Exposing & Defeating the Malingering Myth," Friedman provides what he calls "a guidebook for wrapping the malingering defense around the defense lawyer's neck and strangling him with it."
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Using The Rules of the Road™ Technique to Win Medical Malpractice Cases

Using The Rules of the Road™ Technique to Win Medical Malpractice Cases
One in three patients admitted to hospitals experiences a medical mistake, and the cost of fixing the harms caused by these errors is $17 billion a year. The number of 250,000 preventable deaths from medical errors per year in the United States according to Johns Hopkins landmark study - the third leading cause of death in the United States. Despite this, approximately 90 percent of all med mal verdicts favor the defendant. This article focuses on using Rules of the Road to win medical malpractice cases.
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Trial Lawyers and the Issue of Objections

Trial Lawyers and the Issue of Objections
Law schools teach that you should object to every objectionable question, and raise every issue in litigation. Following your law school education on these issues risks you losing your clients' trial. Instead of following legal dogma, Trial Guides products provide practical advice by leading practicing lawyers on how to best represent your clients.
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Becoming a Trial Lawyer: Forget Playing it Safe

Becoming a Trial Lawyer: Forget Playing it Safe

The way to play it safe in law school was to raise and explain every possible issue. If five arguments supported a particular result, you had better discuss them all. Civil and criminal classes support this type of issue spotting, and some law firms believe this works in litigation. But, this law school training works against you at trial.

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Becoming a Trial Lawyer: Trying your First Case

Becoming a Trial Lawyer: Trying your First Case
Trial lawyers have no established standards for determining when someone is ready to try a case. As you wrestle with the question of whether you are ready, remember that this awkward situation is not a result of any inadequacy on your part—the profession has let you down.
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Becoming a Trial Lawyer: Beyond Technique

Becoming a Trial Lawyer: Beyond Technique
Lawyers with nearly flawless technique can lose case after case, while lawyers who appear clumsy and bumbling can win repeatedly. To be a good trial lawyer, be willing and able to give yourself to the jury. Not the self you wish you were or the self you think the jury might wish you were, but your actual self, the part of you that is scared, angry, or tired and the part of you that feels the justness of your case.
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Educating the Trial Lawyer

Written by David Rosenthal, CCTLA First Vice President Originally published in the Fall 2020 issue of The Litigator, a quarterly magazine from the Capitol City Trial Lawyers Association. When it comes to learning to be a trial lawyer, nothing is more valuable than actually trying cases. But sometimes, for instance during a pandemic, it’s all but impossible to get in front of a jury to try a case or even to attend a trial skills seminar. In these times, learning trial skills is more about reading some of the many good practice guide books or attending virtual seminars. There are too...

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$3.42 million Noneconomic Damages Verdict in Hidalgo County, Texas

$3.42 million Noneconomic Damages Verdict in Hidalgo County, Texas

In Hidalgo County, Texas, attorneys Michael Cowen and Malorie Peacock of Cowen Rodriguez and Peacock obtained a just multimillion-dollar verdict for the widow of a man who died during a trench collapse. Read more about how they obtained the verdict.

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Rick Friedman Speaks at Pepperdine Law School (free video)

Rick Friedman Speaks at Pepperdine Law School (free video)
Rick Friedman spoke at Pepperdine Law School on January 26th, 2019 in Malibu, California. Below is a video of the inspirational keynote address that he gave to the lawyers and law students at the event. 
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Book Review: The Elements of Trial

Book Review: The Elements of Trial

By Michael Sporer, Sporer, Mah & Co, New Westminster, BC Originally published in the Fall 2016 issue of The Verdict, the award-winning publication of the Trial Lawyers Association of British Columbia. William Strunk (d. 1946) never could have anticipated where it would lead. The Cornell University English professor would hand out a little book he authored, and privately printed, to his students. The slim volume provided basic rules and principles of writing. One of Strunk’s students – Elwyn Brooks White – was handed a copy in 1919.   40 years later, and more than a decade after Strunk died, E.B. White – already famous as a...

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Ten Years of Rules of the Road

Ten Years of Rules of the Road

Ten years ago, Trial Guides first published its best selling book: Rules of the Road, by Rick Friedman and Patrick Malone. As we approach the holidays, we wanted to take a moment and give thanks for the past ten years. We are proud not only of all our authors and the wonderful work they do, but of each and every one of our customers. The work you do representing the injured, bereaved, and downtrodden—though it may be hard, demanding, and often thankless—is vital our society. You are the reason we come to work everyday and the reason we strive to create...

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Trial Guides Announces Rick Friedman's Take Back the Courtroom IV

Trial Guides Announces Rick Friedman's Take Back the Courtroom IV

Trial Guides is proud to announce Rick Friedman's Take Back the Courtroom IV Continuing Legal Education Live Event.

This event features an all star group of the nation's leading trial lawyers.  Primary speakers include Rick Friedman, Randi McGinn and Roger Dodd.  Guest speakers include Nick Rowley, Keith Mitnik and trial consultant Sari de la Motte.

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$1.7 Million Verdict on A Zero Offer Case

$1.7 Million Verdict on A Zero Offer Case

Trial Guides congratulates Minnesota attorney Joe Crosby for his recent $1.7 million verdict in a no offer medical malpractice case. Crosby and Liz Fors, his paralegal who co-chaired the trial with him, spent six years fighting against a defense that repeatedly claimed they would never make an offer. Crosby’s client was permanently paralyzed on the right side of his face during what should have been the routine removal of a small benign tumor. Trial Guides asked Crosby if he gained any insights from this case that might help other lawyers. Crosby was kind enough to share some of the story, including...

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$15 Million Verdict on a $100K Offer

$15 Million Verdict on a $100K Offer
Lawyers Benjamin Cloward and co-counsel Charles Allen use multiple Trial Guides books for lawyers to turn a $100,000 offer into a $15,000,000 trial verdict. Read more about how they achieved this outstanding verdict.
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Rick Friedman Obtains $7.2 Million Verdict

Rick Friedman Obtains $7.2 Million Verdict

Last week, Trial Guides author Rick Friedman obtained a $7.2 million verdict in Kentucky. This is believed to be the first coal-dust respirator case to go to trial in the country. James Couch filed suit against the manufacturer, Mine Safety Appliances, after being diagnosed with black lung. Officials say several entities (including OSHA) called for the ban of these coal masks in the 1970’s, but Mine Safety Appliances continued to sell them. The plaintiff wore the masks for fifteen years, unaware that they were not correctly filtering the air he was breathing. During trial, Rick used his Rules of the Road...

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Rick Friedman obtains $21 million verdict in Hausman v. Holland America

Rick Friedman obtains $21 million verdict in Hausman v. Holland America

Last week, Trial Guides author Rick Friedman obtained a $21.5 million verdict in a difficult traumatic brain injury case. We wanted to share how Rick obtained the outcome despite extremely challenging facts.

Rick’s client was a fifty-seven-year old self-made multimillionaire on a cruise with Holland America Lines. He, his wife, and his daughter were scheduled for an eight-month around-the-world cruise. One day on the ship while he was walking through a doorway, the door closed suddenly and struck him in the head.

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Rick Friedman, Michael Haddad, and Julia Sherwin Obtain Record $8.3 Million Dollar Settlement

Rick Friedman, Michael Haddad, and Julia Sherwin Obtain Record $8.3 Million Dollar Settlement
Rick Friedman and co-­counsel Michael Haddad and Julia Sherwin (Haddad and Sherwin, LLP) have settled a difficult case with the largest reported civil rights wrongful death settlement in California history after almost four years in litigation. The case settled for $8.3 million after the first week of a ten ­week trial. Trial Guides interviewed Rick Friedman to share his insights on the case.
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Roger Dodd Joins Take Back the Courtroom III Live Seminar CLE with Rick Friedman

Roger Dodd Joins Take Back the Courtroom III Live Seminar CLE with Rick Friedman
Trial Guides is proud to announce that internationally renowned trial lawyer Roger Dodd will be joining Rick Friedman and Don Bauermeister at Take Back the Courtroom III: Moral Combat in Miami, Florida, on February 22–23, 2013.
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Take Back the Courtroom III Live Seminar CLE with Rick Friedman

Take Back the Courtroom III Live Seminar CLE with Rick Friedman

Twice in the last four years, Trial Guides has convinced Rick Friedman to present a two-day seminar. Titled "Take Back the Courtroom," these seminars have helped a select group of plaintiffs’ lawyers take their trial skills to the next level.

Now, Trial Guides is proud to announce the third "Take Back the Courtroom" seminar, in Miami, Florida, on February 22–23, 2013.

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Winning Hard Cases with Dynamic Cross-Examination

Winning Hard Cases with Dynamic Cross-Examination
Book Reviews of Case Analysis and Dynamic Cross Examination: If you do not buy, read, and re-read Case Analysis and Dynamic Cross-Examination after hearing Rick Friedman describe the method they explain as the "biggest break of my legal career," then nothing I could say will make you do so. And yet there are many more reasons to read them!
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$9 million verdict using Rules of the Road

The Rules of the Road technique proved itself again last week in a trial in Roanoke, Virginia. After only four hours of deliberation at the end of a two-week trial, a jury that included a health care provider (a cardiac catheter lab technologist) returned a verdict of a combined $9 million for a brain-injured baby and the child's mother against two obstetricians and their practice group. Lead counsel for the plaintiffs was Rules of the Road coauthor Patrick Malone, ably helped by Jeff Krasnow of Roanoke. Malone and Krasnow faced a case that the defense contended was far too complex...

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2013 Trial Guides Litigation Quote Calendar Now Available

2013 Trial Guides Litigation Quote Calendar Now Available

The 2013 Trial Guides Litigation Quote Calendar is now available.  

This daily calendar is the result of painstaking work by the Trial Guides staff to bring you the very best advice from every product we carry. We’ve searched every book and video in the Trial Guides library for the best advice from today’s leading experts on litigation, such as Gerry Spence, David Ball, Rick Friedman, and more.

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Authors take "Rules of the Road" further down the road

Authors take "Rules of the Road" further down the road
Book Review "Rules of the Road, A Plaintiff’s Lawyer’s Guide to Proving Liability  Drawing on additional years of experience in their own cases, from teaching and working with and comparing experiences with plaintiff’s trial lawyers, Friedman and Malone have significantly advanced the process presented in the original book. This book is inexpensive and indispensable.
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Trial In Action reviewed in Trial Talk®

Trial In Action reviewed in Trial Talk®
Book Review: Every now and then, a book comes along with new and revolutionary ideas that break the monotony of the traditional way of preparing and trying a case. Trial in Action: The Persuasive Power of Psychodrama is such a book. You’ve read Rick Friedman; you’ve read David Ball; you’ve read Gerry Spence. If you want to take the next step in your development as a trial lawyer, you owe it to yourself to read Trial in Action.
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Take Back the Courtroom II - Rick Friedman on Handling Traumatic Brain Injury Cases

Take Back the Courtroom II - Rick Friedman on Handling Traumatic Brain Injury Cases

Take Back the Courtroom II - Traumatic Brain Injury Litigation.

You asked for it and we delivered. Join Trial Guides for an exclusive 2-day live CLE on February 25-26, 2011 featuring trial superstar Rick Friedman. You know him from his best selling books Rules of the Road and Polarizing the Case. Rick has built his career by working his way up from a one person office in remote Alaska to obtaining significant jury verdicts for people in insurance bad faith, personal injury, traumatic brain injury, medical malpractice, product liability, and wrongful death cases.  This is not a seminar to be missed!

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Announcing A New Relationship between Trial Guides and AAJ

Announcing A New Relationship between Trial Guides and AAJ
Trial Guides is proud to announce an exciting new relationship with the American Association for Justice ("AAJ") as publisher for future AAJ Press publications. This relationship continues Trial Guides’ tradition of providing the most comprehensive, cutting-edge publications available to help you improve your practice and better represent your clients.
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Rick Friedman: Taking it to the Next Level with Moral Core Advocacy

Rick Friedman: Taking it to the Next Level with Moral Core Advocacy
If you have the nuts and bolts of your trial strategy down and are concerned about the jury's perception of your credibility, consider Rick's new CD/DVD set Moral Core Advocacy. Many Trial Guides customers tell us they love listening to this lecture repeatedly during their commute. It is inspiring for plaintiff lawyers, and helps inspire both new and old trial lawyers for their next trial.
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Rules of the Road Second Edition Is Released

Rules of the Road Second Edition Is Released

Trial Guides #1 book Rules of the Road is now available in a revised and expanded Second Edition.  

Authors Rick Friedman and Patrick Malone significantly revised this groundbreaking work. In addition to revisions throughout the book clarifying concepts in the first edition, Friedman and Malone added six new chapters and three appendices. They cover the differences between rules and principles, how to troubleshoot your rules, and how to fit Rules of the Road™ techniques into your case themes.

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NY Attorney Wins Big Using Rules of the Road Technique

Trial Guides would like to recognize trial attorney John K. Powers of Powers & Santola in Albany, NY. A longtime Trial Guides customer, John is decorated with countless awards, recognitions, and trial lawyer affiliations, but most importantly, he has a string of impressive verdicts on behalf of victims who have been seriously injured. John's most recent case is especially important because it forced a hospital to institute important safety changes to reduce future medical errors and deaths. In the case, a young, healthy mother bled to death following a C-section. The $5.2 million settlement included additional nonmonetary conditions that required...

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ATLA review of Rick Friedman's Becoming a Trial Lawyer

ATLA review of Rick Friedman's Becoming a Trial Lawyer
Book Review: Clarence Darrow once said, "The only real lawyers are trial lawyers, and trial lawyers try cases to juries." Increasingly, trial lawyers find it more and more difficult to follow that maxim. The number of jury trials completed each year continues to decrease. Jury trials are more complicated to prepare and more complex to present. Given these difficulties one may realistically ask, "Why become a trial lawyer?"
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Plaintiff Magazine Reviews Rick Friedman's Becoming a Trial Lawyer

Plaintiff Magazine Reviews Rick Friedman's Becoming a Trial Lawyer
Book Review: In his new and enthralling book, Becoming a Trial Lawyer, Inner Circle of Advocates member, Rick Friedman, presents not so much the by-now-common memoir of a dazzlingly successful trial lawyer, as much as direction for the individual who would be or remain a trial lawyer while maintaining an individual’s internal golden ratio – the necessarily delicate balance of the unique demands of that discipline and a well-proportioned life.
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ATLA review of Polarizing the Case: Exposing and Defeating the Malingering Myth

ATLA review of Polarizing the Case: Exposing and Defeating the Malingering Myth
Book Review: Polarizing the Case should be required reading for every plaintiff’s lawyer. Not only does Rick Friedman do a masterful job of formulating and describing a cogent, well-rounded and effective strategy for aggressively defeating the malingering defense, he shows the reader how to go about doing it in the real world. The reader understands immediately that the author has been in the trenches and is speaking from that experience rather than from an ivory tower.
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Becoming a Trial Lawyer review by Howard Nations

Becoming a Trial Lawyer review by Howard Nations

Review of "Becoming a Trial Lawyer" by Howard Nations in AAJ's Trial Magazine:

Trial attorney Rick Friedman’s latest book, On Becoming a Trial Lawyer, offers useful advice to those who wish to pursue success as a trial lawyer without forfeiting a fulfilling life as a family member, friend, and member of society. The book has value for the prospective lawyer as well as the trial attorney who wants to better understand and cope with increased professional and personal pressures.

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United Policyholders reviews Polarizing the Case

United Policyholders reviews Polarizing the Case

Book Review: Polarizing the Case is a book for trial lawyers written by Richard Friedman, one of the most successful trial lawyers in the United States. But anyone who has ever been a victim of an insurance company’s tactics designed to deny or underpay a legitimate claim might also find it interesting.

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Trial Guides Points the Way

Trial Guides Points the Way

I have started going to more seminars, reading more books, watching more video—trying to get beyond "the law" and generic trial techniques, and focusing specifically on how to win plaintiffs’ personal injury trials. It soon became apparent that a new publishing company predominates this niche, publishing and distributing some of today’s most important plaintiffs’ trial materials—Trial Guides.

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New! Moe Levine on Advocacy

New! Moe Levine on Advocacy

After over three years of work, Trial Guides is proud to announce the release of Moe Levine on Advocacy, the most comprehensive book ever released on Levine's lectures, trial transcripts and articles.

Moe Levine practiced in New York in the 1940s to early 1970s, trying over 2000 civil trials.  He was one of the first members of the Inner Circle of Advocates, and was close friends with Inner Circle founder Richard Grand.  He helped create the concept of "qualitative damages" while helping Grand re-frame one of his cases by taking a concept from the Bible and using it as a way to describe the client's loss. (The case is discussed in the book.)

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NY Times Blasts Defense Medical Examinations

NY Times Blasts Defense Medical Examinations
The New York Times released an investigative report on the strong bias of defense medical examinations - also known as "IMEs" (Insurance Medical Examination). These are doctors who trade the respect and moral obligations of their doctorate degree for massive payments from insurance companies to deny injury claims. This common practice in personal injury claims results in doctors denying real injury claims.
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Trial Guides Launches Rules of the Road Forum

Trial Guides Launches Rules of the Road Forum

Trial Guides is proud to announce the launch of the "Rules of the Road Online Forum" only available to purchasers of Rick Friedman and Patrick Malone's book Rules of the Road.

Rules of the Road, has become the best selling book for plaintiff lawyers on proving liability in personal injury cases and insurance bad faith cases. The forum provides a moderated list server for plaintiff lawyers who want to discuss how to best use Rules of the Road in their cases.

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On Becoming a Trial Lawyer, an Introspective Journey of Self-Discovery

On Becoming a Trial Lawyer, an Introspective Journey of Self-Discovery
Rick Friedman has written what is arguably his most compelling book yet, Becoming a Trial Lawyer. Friedman examines reasons for becoming a trial lawyer, considers what psychologically is needed to succeed, and offers hope and encouragement for the burgeoning practitioner. This is a must-read for every trial lawyer.
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Lawyers USA Chooses Top Ten Jury Verdicts

Lawyers USA Chooses Top Ten Jury Verdicts
Rick Friedman achieved four Top Ten Jury Verdicts, the most of any lawyer during the years Lawyers USA released the Top Ten Jury Verdicts. In 2008 his Top 10 Jury Verdict was a $60 million verdict against UnumProvident. Read the story here.
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Closing Arguments in Child Injury and Child Wrongful Death Cases Volume 2 now available at Trial Guides

Closing Arguments in Child Injury and Child Wrongful Death Cases Volume 2 now available at Trial Guides

Trial Guides is now distributing "Closing Statements in Child Injury and Child Wrongful Death Cases Volume 2."

This book is a “must have” for any lawyer representing injured children. This book is a compilation of closing statements in child injury and wrongful death cases by 15 of the nation's best personal injury lawyers. Each lawyer is a member of the Inner Circle of Advocates, an organization comprised of the 100 best plaintiff trial lawyers in the United States. Most of the closing statements in this book came from cases in which the jury returned verdicts in excess of $1,000,000. The following trial lawyers who contributed to this text:

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AAJ Lists Top 10 Worst Insurance Companies in America, Cites Trial Guides' Books and Authors for Uncovering Insurance Bad Faith Practices

AAJ Lists Top 10 Worst Insurance Companies in America, Cites Trial Guides' Books and Authors for Uncovering Insurance Bad Faith Practices

The American Association for Justice (AAJ) has named the Top 10 Worst Insurance Companies in America.  In doing so, it cites Trial Guides' book From Good Hands to Boxing Gloves and articles arising from publicity around that book as the basis for naming Allstate the #1 worst insurer in America.

The 29 page report has a section for each of the ten worst insurers.  The section on Allstate notes at footnote 11 "There is no better analysis of [Allstate's] McKinsey documents than the book, 'From Good Hands’ to Boxing Gloves,' by David Berardinelli, Michael Freeman, and Aaron DeShaw.  Many of AAJ's citations to articles about Allstate's institutional "Deny, Delay, Defend" policy cite the book as the authoritative source on Allstate's policies and procedures as well as the way they have impacted the rest of the insurance industry.  These include the feature articles by BusinessWeek, Money magazine, CNN and others.

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Trial Guides Author Rick Friedman Obtains $60 Million Verdict Using Polarizing the Case

A federal court jury in Las Vegas returned unanimous verdicts last week against Paul Revere Life Insurance Company and UnumProvident Corporation (Unum Group) in the partial retrial of a lawsuit originally tried to verdict in 2004. In the 2004 trial, the jury awarded $1.6 Million in compensatory damages and $10 Million in punitive damages to G. Clinton Merrick in connection with the insurers’ denial of his disability claim.  The verdict obtained by Rick Friedman is $60 million.

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Trial Guides Releases Rick Friedman's Polarizing the Case

Trial Guides Releases Rick Friedman's Polarizing the Case

With Rules of the Road™, Rick Friedman (with co-author Patrick Malone) changed the way thousands of plaintiff's lawyers try their cases. In the process, he established himself as one of the nation's leading tacticians in the battle for civil justice.

With Polarizing the Case, Friedman teaches us not to fear allegations or insinuations that our client is malingering or exaggerating injuries. Instead he provides, in his own words, "a guidebook for wrapping the malingering defense around the defense lawyer's neck and strangling him with it."

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Trial Guides Distributes Winning Jury Trials: Trial Tactics and Sponsorship Strategy

Trial Guides Distributes Winning Jury Trials: Trial Tactics and Sponsorship Strategy

Trial Guides, in cooperation with NITA, brings you Winning Jury Trials: Trial Tactics and Sponsorship Strategy by Robert Klonoff & Paul Colby.

Winning Jury Trials covers a broad spectrum of issues likely to confront the advocate every day, and provides a "default position" on how to resolve most tactical issues arising at trial. Winning Jury Trials covers such topics as:

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Trial Guides Releases "Rules of the Road" Audiobook

Trial Guides Releases "Rules of the Road" Audiobook

Trial Guides is proud to release an audiobook of its best selling legal text - Rules of the Road.  The book is the best selling book for lawyers on proving liability.  

Rules of the Road co-authors, Rick Friedman and Patrick Malone, entered a recording studio with Trial Guides audio engineer Josh Derry to record the audiobook over four days.  The audiobook CD set is an unabridged reading of the book.

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Customer Obtains $755K Verdict on $300K Offer Using Rules of the Road

Customer Obtains $755K Verdict on $300K Offer Using Rules of the Road

We recently received the following lawyer success story using Rules of the Road:

"I recently tried a bad faith case here in Kentucky that was supposed to be a very conservative jurisdiction. The judge, as well as everyone else, warned me not to turn down the offer of $300,000. We did, and the verdict was $755,000 plus $195,000 to be added for attorneys fees. Not a big verdict for California, but very respectable for here.

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Trial Guides Releases New Rick Friedman Video "Winning Trial Strategies"

Trial Guides Releases New Rick Friedman Video "Winning Trial Strategies"

Trial Guides is proud to announce the release of the new Rick Friedman video Winning Trial Strategies: Framing Issues and Attitudes for Trial.

In this video, Rick Friedman, one of America's leading trial lawyers, provides you with the keys to winning trials in a time of overwhelming jury bias. First, he helps you consider your theme and strategy for trial using his Rules of the Road technique, and teaches you how to use it from the pleading through discovery and trial. Next, he moves to defeating the malingering defense...

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Trial Consultant David Ball reviews Rules of the Road

Trial Consultant David Ball reviews Rules of the Road
David Ball reviews Rules of the Road: If this book's methods do not significantly improve your courtroom results, then consider changing sides of the aisle because you must not have a plaintiff's bone in your body. Malone and Friedman take you step by step through trial preparation and trial itself to show you how to recast your cases in ways that even tort-'reformed' jurors will find hard to resist.
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More Reviews for Rules of the Road

More Reviews for Rules of the Road

More reviews are coming in for Trial Guides new book Rules of the Road by Rick Friedman and Patrick Malone.

“Friedman and Malone have given trial lawyers a road map to success.  It make the reader re-evaluate how a case should be prepared and triad, and emphasizes how the trial begins in discovery.  The book helps make complete lawyers even better and, believe me, these authors are complete lawyers.”

Stuart Z. Grossman - named Florida Trial Lawyer of the Year by the American Board of Trial Advocates, and member of the International Academy of Trial Lawyers

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Trial Guides Releases Rules of the Road

Trial Guides Releases Rules of the Road
Lawyers Rick Friedman and Patrick Malone have written what we believe will become the definitive trial advocacy text on liability for plaintiff lawyers.  We may be biased, because we are the publishers.  But don’t take our word for it. Here is what leaders in the plaintiff bar are saying about Rules of the Road: A Plaintiff Lawyer's Guide to Proving Liability:
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New Reviews for Trial Guides' Rules of the Road

New Reviews for Trial Guides' Rules of the Road

Trial Guides has received reviews from two of the Inner Circle of Advocates for the new book by Rick Friedman and Patrick Malone entitled Rules of the Road.

“Two preeminent trial lawyers share their powerful insights and practical techniques in a lively and rewarding guide through case analysis, discovery and trial.  This essential source is packed with valuable advice and lucid examples certain to help win the difficult liability case.”

Michael Koskoff – Member of the Inner Circle of Advocates, and listed as one of The Best Lawyers in America

Buy your copy of Rules of the Road today.

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Rick Friedman to Author Book for Trial Guides

Rick Friedman to Author Book for Trial Guides

Nationally prominent bad faith trial lawyer Rick Friedman has agreed to a multi-book, video, and audio CD series for personal injury and bad faith lawyers. 

Rick Friedman has been called the insurance industries' worst nightmare. His successful career has been distinguished by multi-million dollar verdicts and precedent-setting case law. Among many of his landmark cases are the $152 million awarded to a State Farm agent in Bellott v. State Farm, $84 million awarded to a disabled doctor in Ceimo v. Paul Revere, and $16.5 million awarded to a disabled worker in Ace v. Aetna Life Insurance Company. His verdicts to date total over $300 million. Friedman is a member of the Inner Circle of Advocates, an invitation-only group that limits its membership to 100 of the leading trial lawyers in the country.

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