Becoming a Trial Lawyer Review

I'm hard pressed to think of a more useful tool for starting out in practice than Rick Friedman's Becoming a Trial Lawyer.  There's the classic nig...
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Trial Guides Customer Tom Wuori Wins $13.4M Premises Liability Verdict

Congratulations to Trial Guides customer Tom Wuori, of Ringsmuth Wuori, for his recent $13.4 million verdict!  Tom credits lessons learned from Rul...
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Attorney Uses Five Trial Guides Books to Win Six-Figure Verdict

Congratulations to trial lawyer—and Trial Guides customer—Angie Perkins on her recent verdict! Perkins was co-counsel on a wrongful termination and...
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Recent $352 Million Verdict

Congratulations to trial lawyers Randy and Alex Sorrels, of Sorrels Law in Houston, Texas, for their recent $352.7 million verdict! The Sorrels cre...
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Becoming a Teiwaz Lawyer with Rick Friedman

Reviewed by Jamie Cogburn Originally published in the July/August 2021 edition of The Advocate, a publication from the Nevada Justice Association  ...
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$91 Million Verdict on $25k Offer

A verdict from Eric Fong, Port Orchard, Washington A man named Will walks into a convenience store for a Gatorade. Unbeknownst to him, the store is...
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Who is ...? Season One - Free Streaming Series

Who is ...? Season One - Free Streaming Series

Join David Ball as he interviews some of the most influential trial attorneys in the country. Each episode, David sits down with his guest and expl...
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Trial Guides Author Rick Friedman Obtains $185 Million Jury Verdict

Trial Guides Author Rick Friedman Obtains $185 Million Jury Verdict

Trial Guides author Rick Friedman has obtained a $185,000,000 trial verdict against Monsanto in PCB litigation.

A Friedman Rubin, PLLP trial team led by Rick FriedmanHenry Jones, and Sean Gamble obtained a $185 Million Dollar verdict today in the case of Erickson et. al. v. Monsanto. The case involved three public school teachers who sued Monsanto and its corporate successors for poisoning teachers, students and parents who attended Sky Valley Education Center in Monroe, Washington between 2011 and 2016. The three teachers were the first plaintiffs to reach trial against Monsanto from a group of over 200 teachers, students and parents exposed to leaking PCB ballasts in fluorescent light fixtures at the school. The verdict follows years of hard-fought litigation between Monsanto, now owned by Bayer Pharmaceuticals, and a group of parents, students and teachers who would just not give up in their quest for justice.

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Book Review: The Way of the Trial Lawyer by Rick Friedman

Reviewed by Peter Trieu Originally published in the Spring 2021 issue of The Barrister, a quarterly publication from the Alberta Civil Trial Lawyer...
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Harnessing Moral Energy: Rick Friedman’s new book teaches The Way of the Trial Lawyer

Reviewed by Beth Bloom Originally published in the July/August 2021 edition of Trial News, a monthly newspaper from the Washington State Associatio...
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10 Tips on Conducting a Winning Cross Examination

10 Tips on Conducting a Winning Cross Examination

What you learned in law school and most CLEs about cross examination won't help you much because much of what is taught is long outdated, ineffective, and potentially dangerous for your case.  In this in-depth dive into cross examination we address historical teachings on cross examination, why they are no longer relevant, and  how new methods will help you succeed in deposition, arbitration and trial. This article is intended to help everyone from law students to 40 year veteran trial lawyers. 
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Book Review: The Way of the Trial Lawyer – Beyond Technique

Reviewed by Stuart Zanville Reprinted with Permission from Advocate Magazine, Consumer Attorneys Association of Los Angeles. Copyright 2021. I hav...
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Book Review: The Way of the Trial Lawyer by Rick Friedman

Reviewed by Randy Kinnard Originally published in the Spring 2021 of The Tennessee Trial Lawyer, a quarterly magazine from the Tennessee Trial Law...
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Polarizing the Case Rick Friedman Trial Guides

Calling the Defense Expert's Bluff

In "Polarizing the Case: Exposing & Defeating the Malingering Myth," Friedman provides what he calls "a guidebook for wrapping the malingering defense around the defense lawyer's neck and strangling him with it."
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Winning Medical Malpractice Cases

Using The Rules of the Road™ Technique to Win Medical Malpractice Cases

One in three patients admitted to hospitals experiences a medical mistake, and the cost of fixing the harms caused by these errors is $17 billion a year. The number of 250,000 preventable deaths from medical errors per year in the United States according to Johns Hopkins landmark study - the third leading cause of death in the United States. Despite this, approximately 90 percent of all med mal verdicts favor the defendant. This article focuses on using Rules of the Road to win medical malpractice cases.
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Trial Lawyers and the Issue of Objections

Trial Lawyers and the Issue of Objections

Law schools teach that you should object to every objectionable question, and raise every issue in litigation. Following your law school education on these issues risks you losing your clients' trial. Instead of following legal dogma, Trial Guides products provide practical advice by leading practicing lawyers on how to best represent your clients.
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Becoming a Trial Lawyer: Forget Playing it Safe

Becoming a Trial Lawyer: Forget Playing it Safe

The way to play it safe in law school was to raise and explain every possible issue. If five arguments supported a particular result, you had better discuss them all. Civil and criminal classes support this type of issue spotting, and some law firms believe this works in litigation. But, this law school training works against you at trial.

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Becoming a Trial Lawyer: Trying your First Case

Becoming a Trial Lawyer: Trying your First Case

Trial lawyers have no established standards for determining when someone is ready to try a case. As you wrestle with the question of whether you are ready, remember that this awkward situation is not a result of any inadequacy on your part—the profession has let you down.
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Trial in Action by Rick Friedman - Trial Guides

Becoming a Trial Lawyer: Beyond Technique

Lawyers with nearly flawless technique can lose case after case, while lawyers who appear clumsy and bumbling can win repeatedly. To be a good trial lawyer, be willing and able to give yourself to the jury. Not the self you wish you were or the self you think the jury might wish you were, but your actual self, the part of you that is scared, angry, or tired and the part of you that feels the justness of your case.
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Educating the Trial Lawyer

Written by David Rosenthal, CCTLA First Vice President Originally published in the Fall 2020 issue of The Litigator, a quarterly magazine from the...
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$3.42 million Noneconomic Damages Verdict in Hidalgo County, Texas

$3.42 million Noneconomic Damages Verdict in Hidalgo County, Texas

In Hidalgo County, Texas, attorneys Michael Cowen and Malorie Peacock of Cowen Rodriguez and Peacock obtained a just multimillion-dollar verdict for the widow of a man who died during a trench collapse. Read more about how they obtained the verdict.

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Rick Friedman Free Video at Pepperdine

Rick Friedman Speaks at Pepperdine Law School (free video)

Rick Friedman spoke at Pepperdine Law School on January 26th, 2019 in Malibu, California. Below is a video of the inspirational keynote address that he gave to the lawyers and law students at the event. 
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Book Review: The Elements of Trial

Book Review: The Elements of Trial

By Michael Sporer, Sporer, Mah & Co, New Westminster, BC Originally published in the Fall 2016 issue of The Verdict, the award-winning publica...
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Ten Years of Rules of the Road

Ten Years of Rules of the Road

Ten years ago, Trial Guides first published its best selling book: Rules of the Road, by Rick Friedman and Patrick Malone. As we approach the holi...
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Trial Guides Announces Rick Friedman's Take Back the Courtroom IV

Trial Guides Announces Rick Friedman's Take Back the Courtroom IV

Trial Guides is proud to announce Rick Friedman's Take Back the Courtroom IV Continuing Legal Education Live Event.

This event features an all star group of the nation's leading trial lawyers.  Primary speakers include Rick Friedman, Randi McGinn and Roger Dodd.  Guest speakers include Nick Rowley, Keith Mitnik and trial consultant Sari de la Motte.

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$1.7 Million Verdict on A Zero Offer Case

$1.7 Million Verdict on A Zero Offer Case

Trial Guides congratulates Minnesota attorney Joe Crosby for his recent $1.7 million verdict in a no offer medical malpractice case. Crosby and Li...
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$15 Million Verdict on a $100K Offer

$15 Million Verdict on a $100K Offer

Lawyers Benjamin Cloward and co-counsel Charles Allen use multiple Trial Guides books for lawyers to turn a $100,000 offer into a $15,000,000 trial verdict. Read more about how they achieved this outstanding verdict.
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Rick Friedman Obtains $7.2 Million Verdict

Rick Friedman Obtains $7.2 Million Verdict

Last week, Trial Guides author Rick Friedman obtained a $7.2 million verdict in Kentucky. This is believed to be the first coal-dust respirator ca...
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Rick Friedman obtains $21 million verdict in Hausman v. Holland America

Rick Friedman obtains $21 million verdict in Hausman v. Holland America

Last week, Trial Guides author Rick Friedman obtained a $21.5 million verdict in a difficult traumatic brain injury case. We wanted to share how Rick obtained the outcome despite extremely challenging facts.

Rick’s client was a fifty-seven-year old self-made multimillionaire on a cruise with Holland America Lines. He, his wife, and his daughter were scheduled for an eight-month around-the-world cruise. One day on the ship while he was walking through a doorway, the door closed suddenly and struck him in the head.

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Rick Friedman, Michael Haddad, and Julia Sherwin Obtain Record $8.3 Million Dollar Settlement

Rick Friedman, Michael Haddad, and Julia Sherwin Obtain Record $8.3 Million Dollar Settlement

Rick Friedman and co-­counsel Michael Haddad and Julia Sherwin (Haddad and Sherwin, LLP) have settled a difficult case with the largest reported civil rights wrongful death settlement in California history after almost four years in litigation. The case settled for $8.3 million after the first week of a ten ­week trial. Trial Guides interviewed Rick Friedman to share his insights on the case.
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Trial Lawyer Roger Dodd CLE Take Back the Courtroom III

Roger Dodd Joins Take Back the Courtroom III Live Seminar CLE with Rick Friedman

Trial Guides is proud to announce that internationally renowned trial lawyer Roger Dodd will be joining Rick Friedman and Don Bauermeister at Take Back the Courtroom III: Moral Combat in Miami, Florida, on February 22–23, 2013.
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Take Back the Courtroom III Live Seminar CLE with Rick Friedman

Take Back the Courtroom III Live Seminar CLE with Rick Friedman

Twice in the last four years, Trial Guides has convinced Rick Friedman to present a two-day seminar. Titled "Take Back the Courtroom," these seminars have helped a select group of plaintiffs’ lawyers take their trial skills to the next level.

Now, Trial Guides is proud to announce the third "Take Back the Courtroom" seminar, in Miami, Florida, on February 22–23, 2013.

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Dynamic Cross Examination Jim McComas Trial Guides

Winning Hard Cases with Dynamic Cross-Examination

Book Reviews of Case Analysis and Dynamic Cross Examination: If you do not buy, read, and re-read Case Analysis and Dynamic Cross-Examination after hearing Rick Friedman describe the method they explain as the "biggest break of my legal career," then nothing I could say will make you do so. And yet there are many more reasons to read them!
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$9 million verdict using Rules of the Road

The Rules of the Road technique proved itself again last week in a trial in Roanoke, Virginia. After only four hours of deliberation at the end of ...
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2013 Trial Guides Litigation Quote Calendar Now Available

2013 Trial Guides Litigation Quote Calendar Now Available

The 2013 Trial Guides Litigation Quote Calendar is now available.  

This daily calendar is the result of painstaking work by the Trial Guides staff to bring you the very best advice from every product we carry. We’ve searched every book and video in the Trial Guides library for the best advice from today’s leading experts on litigation, such as Gerry Spence, David Ball, Rick Friedman, and more.

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Rules of the Road Friedman Malone

Authors take "Rules of the Road" further down the road

Book Review "Rules of the Road, A Plaintiff’s Lawyer’s Guide to Proving Liability  Drawing on additional years of experience in their own cases, from teaching and working with and comparing experiences with plaintiff’s trial lawyers, Friedman and Malone have significantly advanced the process presented in the original book. This book is inexpensive and indispensable.
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Trial in Action - The Power of Psychodrama Trial Lawyers College

Trial In Action reviewed in Trial Talk®

Book Review: Every now and then, a book comes along with new and revolutionary ideas that break the monotony of the traditional way of preparing and trying a case. Trial in Action: The Persuasive Power of Psychodrama is such a book. You’ve read Rick Friedman; you’ve read David Ball; you’ve read Gerry Spence. If you want to take the next step in your development as a trial lawyer, you owe it to yourself to read Trial in Action.
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Take Back the Courtroom II - Rick Friedman on Handling Traumatic Brain Injury Cases

Take Back the Courtroom II - Rick Friedman on Handling Traumatic Brain Injury Cases

Take Back the Courtroom II - Traumatic Brain Injury Litigation.

You asked for it and we delivered. Join Trial Guides for an exclusive 2-day live CLE on February 25-26, 2011 featuring trial superstar Rick Friedman. You know him from his best selling books Rules of the Road and Polarizing the Case. Rick has built his career by working his way up from a one person office in remote Alaska to obtaining significant jury verdicts for people in insurance bad faith, personal injury, traumatic brain injury, medical malpractice, product liability, and wrongful death cases.  This is not a seminar to be missed!

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Announcing A New Relationship between Trial Guides and AAJ

Announcing A New Relationship between Trial Guides and AAJ

Trial Guides is proud to announce an exciting new relationship with the American Association for Justice ("AAJ") as publisher for future AAJ Press publications. This relationship continues Trial Guides’ tradition of providing the most comprehensive, cutting-edge publications available to help you improve your practice and better represent your clients.
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Rick Friedman: Taking it to the Next Level with Moral Core Advocacy

Rick Friedman: Taking it to the Next Level with Moral Core Advocacy

If you have the nuts and bolts of your trial strategy down and are concerned about the jury's perception of your credibility, consider Rick's new CD/DVD set Moral Core Advocacy. Many Trial Guides customers tell us they love listening to this lecture repeatedly during their commute. It is inspiring for plaintiff lawyers, and helps inspire both new and old trial lawyers for their next trial.
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New Rules of the Road Second Edition

New Rules of the Road Second Edition

Trial Guides is proud to announce a new, fully revised and expanded version of its best selling book Rules of the Road by Rick Friedman and Patrick Malone.

This best selling text on proving liability has helped lawyers throughout the country win six, seven, and eight figure verdicts. 

In the five years since its release, we've learned invaluable information on the benefits and difficulties of using Rules of the Road in trial. The result is an improved methodology for trying your cases.

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Rules of the Road Second Edition Is Released

Rules of the Road Second Edition Is Released

Trial Guides #1 book Rules of the Road is now available in a revised and expanded Second Edition.  

Authors Rick Friedman and Patrick Malone significantly revised this groundbreaking work. In addition to revisions throughout the book clarifying concepts in the first edition, Friedman and Malone added six new chapters and three appendices. They cover the differences between rules and principles, how to troubleshoot your rules, and how to fit Rules of the Road™ techniques into your case themes.

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NY Attorney Wins Big Using Rules of the Road Technique

Trial Guides would like to recognize trial attorney John K. Powers of Powers & Santola in Albany, NY. A longtime Trial Guides customer, John is...
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Becoming a Trial Lawyer by Rick Friedman Trial Guides

ATLA review of Rick Friedman's Becoming a Trial Lawyer

Book Review: Clarence Darrow once said, "The only real lawyers are trial lawyers, and trial lawyers try cases to juries." Increasingly, trial lawyers find it more and more difficult to follow that maxim. The number of jury trials completed each year continues to decrease. Jury trials are more complicated to prepare and more complex to present. Given these difficulties one may realistically ask, "Why become a trial lawyer?"
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Moe Levine on Advocacy

Mastering Trial Strategy Using Proven Methods of the Masters

Moe Levine is indisputably one of the greatest trial attorneys of all time. Long before tort reform was even a discussion, Levine discovered what moved people, what motivated jurors, and perhaps subconsciously what played to the jurors' mind. Through his decades of lectures, Levine left us a treasure chest of winning trial methods.  These methods continue to be used by leading trial lawyers Rick FriedmanDon Keenan, Brian Panish and many more.
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Defeating the "Malingering Defense" in Personal Injury Litigation

Defeating the "Malingering Defense" in Personal Injury Litigation

The International Brian Injury Association recently released an article by brain injury attorney Dorothy Clay Sims, entitled "An Autopsy on the Fake Bad Scale."

Consider reading the article if you handle any personal injury cases in which your client may have suffered from brain or psychological injuries. In the article, the authors discuss multiple problems with the Fake Bad Scale (FBS, also known as Symptom Validity Scale), a controversial test for measuring malingering.

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Become a Trial Lawyer - Trial Guides

Plaintiff Magazine Reviews Rick Friedman's Becoming a Trial Lawyer

Book Review: In his new and enthralling book, Becoming a Trial Lawyer, Inner Circle of Advocates member, Rick Friedman, presents not so much the by-now-common memoir of a dazzlingly successful trial lawyer, as much as direction for the individual who would be or remain a trial lawyer while maintaining an individual’s internal golden ratio – the necessarily delicate balance of the unique demands of that discipline and a well-proportioned life.
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Mauet Trial Techniques Becoming a Trial Lawyer

Teaching Future Trial Lawyers

If you are a professor of trial advocacy, you train the trial lawyers of the future. While many books purport to educate young trial lawyers on trial procedure and trial techniques, few guide law students and new lawyers through the common behavioral and psychological mistakes that can undermine a promising career.

With Becoming a Trial Lawyer, author Rick Friedman has written a book that does both. Friedman, a member of the Inner Circle of Advocates, guides future lawyers on their career path, weighing in on the pros and cons of being a trial lawyer, and explaining how to lead a healthy, balanced life in a field where career largely dominates. In addition, the book is filled with tips from Friedman's trial career.

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Polarizing the Case Rick Friedman

ATLA review of Polarizing the Case: Exposing and Defeating the Malingering Myth

Book Review: Polarizing the Case should be required reading for every plaintiff’s lawyer. Not only does Rick Friedman do a masterful job of formulating and describing a cogent, well-rounded and effective strategy for aggressively defeating the malingering defense, he shows the reader how to go about doing it in the real world. The reader understands immediately that the author has been in the trenches and is speaking from that experience rather than from an ivory tower.
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Becoming a Trial Lawyer Trial Guides

Becoming a Trial Lawyer review by Howard Nations

Review of "Becoming a Trial Lawyer" by Howard Nations in AAJ's Trial Magazine:

Trial attorney Rick Friedman’s latest book, On Becoming a Trial Lawyer, offers useful advice to those who wish to pursue success as a trial lawyer without forfeiting a fulfilling life as a family member, friend, and member of society. The book has value for the prospective lawyer as well as the trial attorney who wants to better understand and cope with increased professional and personal pressures.

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Rick Friedman's Winning Trial Strategies

Rick Friedman's Winning Trial Strategies

You've heard about his string of impressive jury verdicts. You've read Rules of the Road and Polarizing the Case. The nation's leading lawyers discuss Rick Friedman's trial methods in CLEs throughout the country. Maybe his strategies have already helped you win. Now it’s time to deepen your understanding of these important trial techniques.
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$1 Million Soft Tissue Verdict

$1 Million Soft Tissue Verdict

Regardless of whether you handle mild, moderate or catastrophic injury cases, insurers frequently call your client a malingerer, or claim they have a type of somatoform disorder.  Polarizing the Case teaches you how to discredit that common insurance defense.  Called "the bible for anyone trying cases in today's climate" by Inner Circle member Brian Panish, Polarizing the Case is a trial text every trial lawyer must own and understand before their next trial.
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Polarizing the Case - Rick Friedman - Trial Guides

United Policyholders reviews Polarizing the Case

Book Review: Polarizing the Case is a book for trial lawyers written by Richard Friedman, one of the most successful trial lawyers in the United States. But anyone who has ever been a victim of an insurance company’s tactics designed to deny or underpay a legitimate claim might also find it interesting.

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Trial Guides

Trial Guides Points the Way

I have started going to more seminars, reading more books, watching more video—trying to get beyond "the law" and generic trial techniques, and focusing specifically on how to win plaintiffs’ personal injury trials. It soon became apparent that a new publishing company predominates this niche, publishing and distributing some of today’s most important plaintiffs’ trial materials—Trial Guides.

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Rick Friedman Obtains $5.86 Million Verdict

Rick Friedman Obtains $5.86 Million Verdict

PEMCO insured the defendant's vehicle with a policy limit of $1.25 million. The plaintiff's losses were significantly greater than this amount. However, the plaintiff did not want to go after the defendant and his parents personally or force them into bankruptcy. Therefore, at mediation Harper demanded the $1.25 million policy limit to settle the claim. PEMCO refused, saying that they would "never pay policy limits on this claim." The defendants asked what would happen to them if an excess verdict were awarded? PEMCO assured them that PEMCO would pay "any amount awarded." PEMCO offered nothing and the case was scheduled for trial.
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Secrets of $1,000,000 Child Injury and Wrongful Death Verdicts

Secrets of $1,000,000 Child Injury and Wrongful Death Verdicts

In association with trial lawyer Don Keenan, we are proud to offer you Closing Arguments Child Injury and Child Wrongful Death Cases, Vol. II, a collection of closing arguments by the nation's finest trial lawyers, all of which generated substantial verdicts. This book and document CD package contain fool proof closing arguments from Inner Circle of Advocates members including Rick Friedman, Brian Panish, Thomas KlineJoseph A. Power, Jr.Pat Malone, Rex CarrDennis Donnelly, and many more, along with an introduction by David Ball, Ph.D.
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New! Moe Levine on Advocacy

New! Moe Levine on Advocacy

After over three years of work, Trial Guides is proud to announce the release of Moe Levine on Advocacy, the most comprehensive book ever released on Levine's lectures, trial transcripts and articles.

Moe Levine practiced in New York in the 1940s to early 1970s, trying over 2000 civil trials.  He was one of the first members of the Inner Circle of Advocates, and was close friends with Inner Circle founder Richard Grand.  He helped create the concept of "qualitative damages" while helping Grand re-frame one of his cases by taking a concept from the Bible and using it as a way to describe the client's loss. (The case is discussed in the book.)

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New York Times Blasts "Independent" Medical Examinations

New York Times Blasts "Independent" Medical Examinations

An investigative report published in the New York Times entitled "Exams of Injured Workers Fuels Mutual Mistrust" demonstrates the strong bias of IME doctors working for insurance companies. It could provide excellent ideas for cross-examination of an insurance doctor in your next trial.

In the NY Times article, a New York IME doctor admits, "If you did a truly pure report, you'd be out on your ears and the insurers wouldn't pay for it. You have to give them what they want... That's the game, baby."

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Polarizing the Case Rick Friedman Trial Guides

NY Times Blasts Defense Medical Examinations

The New York Times released an investigative report on the strong bias of defense medical examinations - also known as "IMEs" (Insurance Medical Examination). These are doctors who trade the respect and moral obligations of their doctorate degree for massive payments from insurance companies to deny injury claims. This common practice in personal injury claims results in doctors denying real injury claims.
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Trial Guides Launches Rules of the Road Forum

Trial Guides Launches Rules of the Road Forum

Trial Guides is proud to announce the launch of the "Rules of the Road Online Forum" only available to purchasers of Rick Friedman and Patrick Malone's book Rules of the Road.

Rules of the Road, has become the best selling book for plaintiff lawyers on proving liability in personal injury cases and insurance bad faith cases. The forum provides a moderated list server for plaintiff lawyers who want to discuss how to best use Rules of the Road in their cases.

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Becoming a Trial Lawyer Trial Guides

On Becoming a Trial Lawyer, an Introspective Journey of Self-Discovery

Rick Friedman has written what is arguably his most compelling book yet, Becoming a Trial Lawyer. Friedman examines reasons for becoming a trial lawyer, considers what psychologically is needed to succeed, and offers hope and encouragement for the burgeoning practitioner. This is a must-read for every trial lawyer.
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Rick Friedman's Winning Trial Strategies Video

Rick Friedman's Winning Trial Strategies Video

Winning Trial Strategies is Rick Friedman's only video on trial strategy. This DVD set covers practical implementation of his Rules of the Road technique, and how to use it from the pleading through discovery and trial. Next, he demonstrates his case polarization method from Polarizing the Case. Finally, he concludes with advice on how plaintiff lawyers should conduct themselves at trial. This video is packed with ideas you will want to review before every important case.
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Lawyer Rick Friedman - Trial Guides

Lawyers USA Top Ten Jury Verdicts

Rick Friedman achieved four Top Ten Jury Verdicts, the most of any lawyer during the years Lawyers USA released the Top Ten Jury Verdicts. In 2008 his Top 10 Jury Verdict was a $60 million verdict against UnumProvident. Read the story here.
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Rick Friedman Take Back the Courtroom CLE Selling Out Soon!

Rick Friedman Take Back the Courtroom CLE Selling Out Soon!

Rick Friedman is the author of Trial Guides two best selling trial strategy texts: Rules of the Road (with Patrick Malone), and Polarizing the Case. At Take Back the Courtroom - X-treme Trial Makeover, Rick will present an intensive two-day seminar revealing the secrets of his trial verdicts. As trial strategist David Ball has noted "Any attorney who goes to trial without knowing this stuff should burn his or her bar card. [These] outcome-changing methods are truly that important."
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New Lawyer Obtains $700,000 and $4 Million Verdicts Using Polarizing the Case

New Lawyer Obtains $700,000 and $4 Million Verdicts Using Polarizing the Case

In his book Polarizing the Case, Rick Friedman teaches us not to fear allegations or insinuations that our client is malingering or exaggerating injuries. Instead he provides, in his own words, "a guidebook for wrapping the malingering defense around the neck of the defense lawyer and strangling him with it."

Here is what one young lawyer did with his copy of Polarizing the Case:

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Rick Friedman On Becoming a Trial Lawyer

Rick Friedman On Becoming a Trial Lawyer

Trial Guides is proud to announce the release of Rick Friedman's new book: Rick Friedman on Becoming a Trial Lawyer. This book turns to the inner barriers that prevent us from reaching our full potential as trial lawyers. Combining practical advice with inspirational insights, he guides us on the journey every trial lawyer must take, from the struggle to gain trial experience to the search for happiness in a career fraught with conflict and frustration. Along the way he addresses topics as diverse as common mistakes even the most experienced trial lawyers make, and the benefits of psychotherapy.
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Closing Arguments in Child Injury and Child Wrongful Death Cases Volume 2 now available at Trial Guides

Closing Arguments in Child Injury and Child Wrongful Death Cases Volume 2 now available at Trial Guides

Trial Guides is now distributing "Closing Statements in Child Injury and Child Wrongful Death Cases Volume 2."

This book is a “must have” for any lawyer representing injured children. This book is a compilation of closing statements in child injury and wrongful death cases by 15 of the nation's best personal injury lawyers. Each lawyer is a member of the Inner Circle of Advocates, an organization comprised of the 100 best plaintiff trial lawyers in the United States. Most of the closing statements in this book came from cases in which the jury returned verdicts in excess of $1,000,000. The following trial lawyers who contributed to this text:

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Take Back the Courtroom with Rick Friedman

Take Back the Courtroom with Rick Friedman

Rick Friedman is widely respected as one of the top trial lawyers in the country. He is the author of two best selling legal books; Rules of the Road (Trial Guides, 2006), and Polarizing the Case (Trial Guides, 2007). Now, for the first time, Rick Friedman will present an intensive two day seminar revealing the secrets of his trial verdicts.

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AAJ Lists Top 10 Worst Insurance Companies in America, Cites Trial Guides' Books and Authors for Uncovering Insurance Bad Faith Practices

AAJ Lists Top 10 Worst Insurance Companies in America, Cites Trial Guides' Books and Authors for Uncovering Insurance Bad Faith Practices

The American Association for Justice (AAJ) has named the Top 10 Worst Insurance Companies in America.  In doing so, it cites Trial Guides' book From Good Hands to Boxing Gloves and articles arising from publicity around that book as the basis for naming Allstate the #1 worst insurer in America.

The 29 page report has a section for each of the ten worst insurers.  The section on Allstate notes at footnote 11 "There is no better analysis of [Allstate's] McKinsey documents than the book, 'From Good Hands’ to Boxing Gloves,' by David Berardinelli, Michael Freeman, and Aaron DeShaw.  Many of AAJ's citations to articles about Allstate's institutional "Deny, Delay, Defend" policy cite the book as the authoritative source on Allstate's policies and procedures as well as the way they have impacted the rest of the insurance industry.  These include the feature articles by BusinessWeek, Money magazine, CNN and others.

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Rick Friedman wins $60 million insurance bad faith verdict

Rick Friedman wins $60 million insurance bad faith verdict

A federal court jury in Las Vegas returned a unanimous verdict last week against Paul Revere Life Insurance Company and UnumProvident Corporation (Unum Group) in the partial retrial of a lawsuit originally tried to verdict in 2004. In the 2004 trial, the jury awarded $1.6 Million in compensatory damages and $10 Million in punitive damages to G. Clinton Merrick in connection with the insurers' denial of his disability claim. The insurers appealed and the punitive award was ultimately sent back for retrial before a new jury. Merrick v. Paul Revere Life Ins. Co., 500 F.3d 1007, C.A.9 (Nev.), 2007.
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Lawyer gets $7.9 million using Rules of the Road

Lawyer gets $7.9 million using Rules of the Road

Rules of the Road is the nation's best selling book on proving liability. Lawyers regularly let us know how well it works. The following is one customer success story we recently received:

"If you read no other book, Rick Friedman's Rules of the Road, is mandatory reading. I would suggest you read it prior to conducting discovery.

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books for lawyers on proving liability

New! The Key to Proving Liability

Has this ever happened to you? You are an attorney for the underdog, representing someone hurt by the indifference, carelessness or greed of a large institution. You are on the right side of the case. Morally and legally, you deserve to win. You believe you are scoring points with the judge and jury. The other side’s arguments are weak and disorganized.

And then you lose.

How did that happen?
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New! Polarizing the Case: Exposing & Defeating the Malingering Myth

New! Polarizing the Case: Exposing & Defeating the Malingering Myth

If you have ever faced a trial where your client was called a malingerer, or their complaints deemed psychosomatic, non-organic, or a conversion disorder, you know these insinuations can lead to a painful and unwarranted defense verdict.  Defense psychiatrists and neuropsychologists are hired to spin junk science into a convincing alternative explanation to a legitimate injury.

You may have already heard about Rick Friedman's #1 legal text Rules of the Road, which has helped thousands of trial lawyers win cases of every kind. Now, Friedman provides another brilliant case changing technique in Polarizing the Case.
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Rick Friedman Polarizing the Case Hardback 1st Edition

Trial Guides Releases Rick Friedman's Polarizing the Case

With Rules of the Road™, Rick Friedman (with co-author Patrick Malone) changed the way thousands of plaintiff's lawyers try their cases. In the process, he established himself as one of the nation's leading tacticians in the battle for civil justice.

With Polarizing the Case, Friedman teaches us not to fear allegations or insinuations that our client is malingering or exaggerating injuries. Instead he provides, in his own words, "a guidebook for wrapping the malingering defense around the defense lawyer's neck and strangling him with it."

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Trial Guides Distributes Winning Jury Trials: Trial Tactics and Sponsorship Strategy

Trial Guides Distributes Winning Jury Trials: Trial Tactics and Sponsorship Strategy

Trial Guides, in cooperation with NITA, brings you Winning Jury Trials: Trial Tactics and Sponsorship Strategy by Robert Klonoff & Paul Colby.

Winning Jury Trials covers a broad spectrum of issues likely to confront the advocate every day, and provides a "default position" on how to resolve most tactical issues arising at trial. Winning Jury Trials covers such topics as:

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Trial Guides Releases "Rules of the Road" Audiobook

Trial Guides Releases "Rules of the Road" Audiobook

Trial Guides is proud to release an audiobook of its best selling legal text - Rules of the Road.  The book is the best selling book for lawyers on proving liability.  

Rules of the Road co-authors, Rick Friedman and Patrick Malone, entered a recording studio with Trial Guides audio engineer Josh Derry to record the audiobook over four days.  The audiobook CD set is an unabridged reading of the book.

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Customer Obtains $755K Verdict on $300K Offer Using Rules of the Road

Customer Obtains $755K Verdict on $300K Offer Using Rules of the Road

We recently received the following lawyer success story using Rules of the Road:

"I recently tried a bad faith case here in Kentucky that was supposed to be a very conservative jurisdiction. The judge, as well as everyone else, warned me not to turn down the offer of $300,000. We did, and the verdict was $755,000 plus $195,000 to be added for attorneys fees. Not a big verdict for California, but very respectable for here.

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Rick Friedman Winning Trial Strategies

Trial Guides Releases New Rick Friedman Video "Winning Trial Strategies"

Trial Guides is proud to announce the release of the new Rick Friedman video Winning Trial Strategies: Framing Issues and Attitudes for Trial.

In this video, Rick Friedman, one of America's leading trial lawyers, provides you with the keys to winning trials in a time of overwhelming jury bias. First, he helps you consider your theme and strategy for trial using his Rules of the Road technique, and teaches you how to use it from the pleading through discovery and trial. Next, he moves to defeating the malingering defense...

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Rules of the Road First Edition Rick Friedman Patrick Malone Trial Guides

Trial Consultant David Ball reviews Rules of the Road

David Ball reviews Rules of the Road: If this book's methods do not significantly improve your courtroom results, then consider changing sides of the aisle because you must not have a plaintiff's bone in your body. Malone and Friedman take you step by step through trial preparation and trial itself to show you how to recast your cases in ways that even tort-'reformed' jurors will find hard to resist.
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Rules of the Road 1st Ed. Friedman and Malone

More Reviews for Rules of the Road

More reviews are coming in for Trial Guides new book Rules of the Road by Rick Friedman and Patrick Malone.

“Friedman and Malone have given trial lawyers a road map to success.  It make the reader re-evaluate how a case should be prepared and triad, and emphasizes how the trial begins in discovery.  The book helps make complete lawyers even better and, believe me, these authors are complete lawyers.”

Stuart Z. Grossman - named Florida Trial Lawyer of the Year by the American Board of Trial Advocates, and member of the International Academy of Trial Lawyers

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Rules of the Road 1st Edition

Trial Guides Releases Rules of the Road

Lawyers Rick Friedman and Patrick Malone have written what we believe will become the definitive trial advocacy text on liability for plaintiff lawyers.  We may be biased, because we are the publishers.  But don’t take our word for it. Here is what leaders in the plaintiff bar are saying about Rules of the Road: A Plaintiff Lawyer's Guide to Proving Liability:
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Rules of the Road First Edition

New Reviews for Trial Guides' Rules of the Road

Trial Guides has received reviews from two of the Inner Circle of Advocates for the new book by Rick Friedman and Patrick Malone entitled Rules of the Road.

“Two preeminent trial lawyers share their powerful insights and practical techniques in a lively and rewarding guide through case analysis, discovery and trial.  This essential source is packed with valuable advice and lucid examples certain to help win the difficult liability case.”

Michael Koskoff – Member of the Inner Circle of Advocates, and listed as one of The Best Lawyers in America

Buy your copy of Rules of the Road today.

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Rick Friedman to Author Book for Trial Guides

Rick Friedman to Author Book for Trial Guides

Nationally prominent bad faith trial lawyer Rick Friedman has agreed to a multi-book, video, and audio CD series for personal injury and bad faith lawyers. 

Rick Friedman has been called the insurance industries' worst nightmare. His successful career has been distinguished by multi-million dollar verdicts and precedent-setting case law. Among many of his landmark cases are the $152 million awarded to a State Farm agent in Bellott v. State Farm, $84 million awarded to a disabled doctor in Ceimo v. Paul Revere, and $16.5 million awarded to a disabled worker in Ace v. Aetna Life Insurance Company. His verdicts to date total over $300 million. Friedman is a member of the Inner Circle of Advocates, an invitation-only group that limits its membership to 100 of the leading trial lawyers in the country.

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