News — Rick Friedman
$91 Million Verdict on $25k Offer
Tuesday, August 17, 2021
A verdict from Eric Fong, Port Orchard, Washington A man named Will walks into a convenience store for a Gatorade. Unbeknownst to him, the store is being robbed. A another man leaves the store as will walks in, and the clerk says calmly, “call 911.” Will steps outside as he calls 911 and sees a man in his car. He runs toward his car and asks the man what he is doing. The man instantly pulls out a baseball bat and viciously beats Will multiple times in the head. Let’s talk about the damages. While Will’s Glasgow coma scale was...
Who is ...? Season One - Free Streaming Series
Monday, August 09, 2021
Join David Ball as he interviews some of the most influential trial attorneys in the country. Each episode, David sits down with his guest and explores who they are and what influences their success in the courtroom. Inspired by Rick Friedman’s The Way of the Trial Lawyer, David seeks to get beyond technique and into the “ethos” of each of his interviewees. The intent is to get at what drives them, their beliefs, values, goals, fears, and everything else that informs their work. Sign up for the first season to get the following interviews available every two weeks for free:...
Trial Guides Author Rick Friedman Obtains $185 Million Jury Verdict
Tuesday, July 27, 2021
Trial Guides author Rick Friedman has obtained a $185,000,000 trial verdict against Monsanto in PCB litigation.
A Friedman Rubin, PLLP trial team led by Rick Friedman, Henry Jones, and Sean Gamble obtained a $185 Million Dollar verdict today in the case of Erickson et. al. v. Monsanto. The case involved three public school teachers who sued Monsanto and its corporate successors for poisoning teachers, students and parents who attended Sky Valley Education Center in Monroe, Washington between 2011 and 2016. The three teachers were the first plaintiffs to reach trial against Monsanto from a group of over 200 teachers, students and parents exposed to leaking PCB ballasts in fluorescent light fixtures at the school. The verdict follows years of hard-fought litigation between Monsanto, now owned by Bayer Pharmaceuticals, and a group of parents, students and teachers who would just not give up in their quest for justice.
Book Review: The Way of the Trial Lawyer by Rick Friedman
Monday, July 19, 2021
Reviewed by Peter Trieu Originally published in the Spring 2021 issue of The Barrister, a quarterly publication from the Alberta Civil Trial Lawyers' Association (ACTLA). One of my favorite classes in law school was “the law and ethics of war and warfare”, taught by Professor Mark Reiff. I remember Professor Reiff telling us that his “war and warfare” class, in particular, is one of the most practical classes we’ll take in our LLB program and it will help us think about how to practice law. At first, I was skeptical about Dr. Reiff’s claims. How could discussions about the use...
Harnessing Moral Energy: Rick Friedman’s new book teaches The Way of the Trial Lawyer
Tuesday, July 13, 2021
Reviewed by Beth Bloom Originally published in the July/August 2021 edition of Trial News, a monthly newspaper from the Washington State Association for Justice. Law school teaches us to be tacticians. To think like a lawyer means to identify the relevant facts and apply the law to those facts in a way that supports our client’s interest. A skilled advocate can argue either side of a case. The personal values and emotions of the individual lawyer are irrelevant. Or so we are told. This is the zealous lawyer’s code. Yet after presenting a logical, rational, and compelling case, good lawyers still lose....
10 Tips on Conducting a Winning Cross Examination
Sunday, May 23, 2021
Book Review: The Way of the Trial Lawyer – Beyond Technique
Thursday, May 20, 2021
Reviewed by Stuart Zanville Reprinted with Permission from Advocate Magazine, Consumer Attorneys Association of Los Angeles. Copyright 2021. I have periodically shared information with readers about new books. I do it only when I come across a book that I believe will have a significant impact on the trial lawyer members of CAALA. Rick Friedman’s The Way of the Trial Lawyer – Beyond Technique, is one of those books. If you are familiar with Rick Friedman, then you know that last statement is redundant; every Rick Friedman book has a significant impact on trial lawyers. His previous books are Rules of...
Book Review: The Way of the Trial Lawyer by Rick Friedman
Tuesday, May 04, 2021
Reviewed by Randy Kinnard Originally published in the Spring 2021 of The Tennessee Trial Lawyer, a quarterly magazine from the Tennessee Trial Lawyer Association. Imagine trying all your cases, arguing all your motions with your heart leading the way, instead of worrying about technique. How liberating would that be? In his latest book, The Way of the Trial Lawyer Beyond Technique, this is exactly what Rick Friedman teaches us to do. Lead with the heart. As Rick points out, the best trial lawyers do not hide from their hearts, but instead grow comfortable with them and listen to them. Rick...
Calling the Defense Expert's Bluff
Monday, March 08, 2021
Using The Rules of the Road™ Technique to Win Medical Malpractice Cases
Monday, March 08, 2021
Trial Lawyers and the Issue of Objections
Friday, March 05, 2021
Becoming a Trial Lawyer: Forget Playing it Safe
Friday, February 26, 2021
The way to play it safe in law school was to raise and explain every possible issue. If five arguments supported a particular result, you had better discuss them all. Civil and criminal classes support this type of issue spotting, and some law firms believe this works in litigation. But, this law school training works against you at trial.
Becoming a Trial Lawyer: Trying your First Case
Friday, February 26, 2021
Becoming a Trial Lawyer: Beyond Technique
Friday, February 26, 2021
Educating the Trial Lawyer
Wednesday, September 16, 2020
Written by David Rosenthal, CCTLA First Vice President Originally published in the Fall 2020 issue of The Litigator, a quarterly magazine from the Capitol City Trial Lawyers Association. When it comes to learning to be a trial lawyer, nothing is more valuable than actually trying cases. But sometimes, for instance during a pandemic, it’s all but impossible to get in front of a jury to try a case or even to attend a trial skills seminar. In these times, learning trial skills is more about reading some of the many good practice guide books or attending virtual seminars. There are too...
$3.42 million Noneconomic Damages Verdict in Hidalgo County, Texas
Tuesday, March 03, 2020
In Hidalgo County, Texas, attorneys Michael Cowen and Malorie Peacock of Cowen Rodriguez and Peacock obtained a just multimillion-dollar verdict for the widow of a man who died during a trench collapse. Read more about how they obtained the verdict.
Rick Friedman Speaks at Pepperdine Law School (free video)
Tuesday, February 05, 2019
Book Review: The Elements of Trial
Thursday, January 31, 2019
By Michael Sporer, Sporer, Mah & Co, New Westminster, BC Originally published in the Fall 2016 issue of The Verdict, the award-winning publication of the Trial Lawyers Association of British Columbia. William Strunk (d. 1946) never could have anticipated where it would lead. The Cornell University English professor would hand out a little book he authored, and privately printed, to his students. The slim volume provided basic rules and principles of writing. One of Strunk’s students – Elwyn Brooks White – was handed a copy in 1919. 40 years later, and more than a decade after Strunk died, E.B. White – already famous as a...
Ten Years of Rules of the Road
Tuesday, November 22, 2016
Ten years ago, Trial Guides first published its best selling book: Rules of the Road, by Rick Friedman and Patrick Malone. As we approach the holidays, we wanted to take a moment and give thanks for the past ten years. We are proud not only of all our authors and the wonderful work they do, but of each and every one of our customers. The work you do representing the injured, bereaved, and downtrodden—though it may be hard, demanding, and often thankless—is vital our society. You are the reason we come to work everyday and the reason we strive to create...
Trial Guides Announces Rick Friedman's Take Back the Courtroom IV
Wednesday, November 02, 2016
Trial Guides is proud to announce Rick Friedman's Take Back the Courtroom IV Continuing Legal Education Live Event.
This event features an all star group of the nation's leading trial lawyers. Primary speakers include Rick Friedman, Randi McGinn and Roger Dodd. Guest speakers include Nick Rowley, Keith Mitnik and trial consultant Sari de la Motte.
$1.7 Million Verdict on A Zero Offer Case
Wednesday, August 24, 2016
Trial Guides congratulates Minnesota attorney Joe Crosby for his recent $1.7 million verdict in a no offer medical malpractice case. Crosby and Liz Fors, his paralegal who co-chaired the trial with him, spent six years fighting against a defense that repeatedly claimed they would never make an offer. Crosby’s client was permanently paralyzed on the right side of his face during what should have been the routine removal of a small benign tumor. Trial Guides asked Crosby if he gained any insights from this case that might help other lawyers. Crosby was kind enough to share some of the story, including...
$15 Million Verdict on a $100K Offer
Thursday, March 24, 2016
Rick Friedman Obtains $7.2 Million Verdict
Wednesday, March 02, 2016
Last week, Trial Guides author Rick Friedman obtained a $7.2 million verdict in Kentucky. This is believed to be the first coal-dust respirator case to go to trial in the country. James Couch filed suit against the manufacturer, Mine Safety Appliances, after being diagnosed with black lung. Officials say several entities (including OSHA) called for the ban of these coal masks in the 1970’s, but Mine Safety Appliances continued to sell them. The plaintiff wore the masks for fifteen years, unaware that they were not correctly filtering the air he was breathing. During trial, Rick used his Rules of the Road...
Rick Friedman obtains $21 million verdict in Hausman v. Holland America
Saturday, October 31, 2015
Last week, Trial Guides author Rick Friedman obtained a $21.5 million verdict in a difficult traumatic brain injury case. We wanted to share how Rick obtained the outcome despite extremely challenging facts.
Rick’s client was a fifty-seven-year old self-made multimillionaire on a cruise with Holland America Lines. He, his wife, and his daughter were scheduled for an eight-month around-the-world cruise. One day on the ship while he was walking through a doorway, the door closed suddenly and struck him in the head.
Rick Friedman, Michael Haddad, and Julia Sherwin Obtain Record $8.3 Million Dollar Settlement
Monday, April 06, 2015
Roger Dodd Joins Take Back the Courtroom III Live Seminar CLE with Rick Friedman
Saturday, January 05, 2013
Take Back the Courtroom III Live Seminar CLE with Rick Friedman
Saturday, November 10, 2012
Twice in the last four years, Trial Guides has convinced Rick Friedman to present a two-day seminar. Titled "Take Back the Courtroom," these seminars have helped a select group of plaintiffs’ lawyers take their trial skills to the next level.
Now, Trial Guides is proud to announce the third "Take Back the Courtroom" seminar, in Miami, Florida, on February 22–23, 2013.
Winning Hard Cases with Dynamic Cross-Examination
Friday, July 20, 2012
$9 million verdict using Rules of the Road
Saturday, May 26, 2012
The Rules of the Road technique proved itself again last week in a trial in Roanoke, Virginia. After only four hours of deliberation at the end of a two-week trial, a jury that included a health care provider (a cardiac catheter lab technologist) returned a verdict of a combined $9 million for a brain-injured baby and the child's mother against two obstetricians and their practice group. Lead counsel for the plaintiffs was Rules of the Road coauthor Patrick Malone, ably helped by Jeff Krasnow of Roanoke. Malone and Krasnow faced a case that the defense contended was far too complex...
2013 Trial Guides Litigation Quote Calendar Now Available
Monday, April 16, 2012
The 2013 Trial Guides Litigation Quote Calendar is now available.
This daily calendar is the result of painstaking work by the Trial Guides staff to bring you the very best advice from every product we carry. We’ve searched every book and video in the Trial Guides library for the best advice from today’s leading experts on litigation, such as Gerry Spence, David Ball, Rick Friedman, and more.
Authors take "Rules of the Road" further down the road
Wednesday, May 04, 2011
Trial In Action reviewed in Trial Talk®
Thursday, March 31, 2011
Take Back the Courtroom II - Rick Friedman on Handling Traumatic Brain Injury Cases
Wednesday, December 22, 2010
Take Back the Courtroom II - Traumatic Brain Injury Litigation.
You asked for it and we delivered. Join Trial Guides for an exclusive 2-day live CLE on February 25-26, 2011 featuring trial superstar Rick Friedman. You know him from his best selling books Rules of the Road and Polarizing the Case. Rick has built his career by working his way up from a one person office in remote Alaska to obtaining significant jury verdicts for people in insurance bad faith, personal injury, traumatic brain injury, medical malpractice, product liability, and wrongful death cases. This is not a seminar to be missed!
Announcing A New Relationship between Trial Guides and AAJ
Thursday, December 09, 2010
Rick Friedman: Taking it to the Next Level with Moral Core Advocacy
Tuesday, October 05, 2010
Rules of the Road Second Edition Is Released
Sunday, July 04, 2010
Trial Guides #1 book Rules of the Road is now available in a revised and expanded Second Edition.
Authors Rick Friedman and Patrick Malone significantly revised this groundbreaking work. In addition to revisions throughout the book clarifying concepts in the first edition, Friedman and Malone added six new chapters and three appendices. They cover the differences between rules and principles, how to troubleshoot your rules, and how to fit Rules of the Road™ techniques into your case themes.
NY Attorney Wins Big Using Rules of the Road Technique
Friday, April 30, 2010
Trial Guides would like to recognize trial attorney John K. Powers of Powers & Santola in Albany, NY. A longtime Trial Guides customer, John is decorated with countless awards, recognitions, and trial lawyer affiliations, but most importantly, he has a string of impressive verdicts on behalf of victims who have been seriously injured. John's most recent case is especially important because it forced a hospital to institute important safety changes to reduce future medical errors and deaths. In the case, a young, healthy mother bled to death following a C-section. The $5.2 million settlement included additional nonmonetary conditions that required...
ATLA review of Rick Friedman's Becoming a Trial Lawyer
Tuesday, February 23, 2010
Plaintiff Magazine Reviews Rick Friedman's Becoming a Trial Lawyer
Sunday, October 18, 2009
ATLA review of Polarizing the Case: Exposing and Defeating the Malingering Myth
Thursday, October 15, 2009
Becoming a Trial Lawyer review by Howard Nations
Thursday, October 01, 2009
Review of "Becoming a Trial Lawyer" by Howard Nations in AAJ's Trial Magazine:
Trial attorney Rick Friedman’s latest book, On Becoming a Trial Lawyer, offers useful advice to those who wish to pursue success as a trial lawyer without forfeiting a fulfilling life as a family member, friend, and member of society. The book has value for the prospective lawyer as well as the trial attorney who wants to better understand and cope with increased professional and personal pressures.
United Policyholders reviews Polarizing the Case
Saturday, June 20, 2009
Book Review: Polarizing the Case is a book for trial lawyers written by Richard Friedman, one of the most successful trial lawyers in the United States. But anyone who has ever been a victim of an insurance company’s tactics designed to deny or underpay a legitimate claim might also find it interesting.
Trial Guides Points the Way
Wednesday, June 17, 2009
I have started going to more seminars, reading more books, watching more video—trying to get beyond "the law" and generic trial techniques, and focusing specifically on how to win plaintiffs’ personal injury trials. It soon became apparent that a new publishing company predominates this niche, publishing and distributing some of today’s most important plaintiffs’ trial materials—Trial Guides.
New! Moe Levine on Advocacy
Sunday, April 19, 2009
After over three years of work, Trial Guides is proud to announce the release of Moe Levine on Advocacy, the most comprehensive book ever released on Levine's lectures, trial transcripts and articles.
Moe Levine practiced in New York in the 1940s to early 1970s, trying over 2000 civil trials. He was one of the first members of the Inner Circle of Advocates, and was close friends with Inner Circle founder Richard Grand. He helped create the concept of "qualitative damages" while helping Grand re-frame one of his cases by taking a concept from the Bible and using it as a way to describe the client's loss. (The case is discussed in the book.)
NY Times Blasts Defense Medical Examinations
Thursday, April 02, 2009
Trial Guides Launches Rules of the Road Forum
Thursday, February 05, 2009
Trial Guides is proud to announce the launch of the "Rules of the Road Online Forum" only available to purchasers of Rick Friedman and Patrick Malone's book Rules of the Road.
Rules of the Road, has become the best selling book for plaintiff lawyers on proving liability in personal injury cases and insurance bad faith cases. The forum provides a moderated list server for plaintiff lawyers who want to discuss how to best use Rules of the Road in their cases.
On Becoming a Trial Lawyer, an Introspective Journey of Self-Discovery
Tuesday, January 20, 2009
Lawyers USA Chooses Top Ten Jury Verdicts
Tuesday, January 13, 2009
Closing Arguments in Child Injury and Child Wrongful Death Cases Volume 2 now available at Trial Guides
Thursday, November 27, 2008
Trial Guides is now distributing "Closing Statements in Child Injury and Child Wrongful Death Cases Volume 2."
This book is a “must have” for any lawyer representing injured children. This book is a compilation of closing statements in child injury and wrongful death cases by 15 of the nation's best personal injury lawyers. Each lawyer is a member of the Inner Circle of Advocates, an organization comprised of the 100 best plaintiff trial lawyers in the United States. Most of the closing statements in this book came from cases in which the jury returned verdicts in excess of $1,000,000. The following trial lawyers who contributed to this text:
AAJ Lists Top 10 Worst Insurance Companies in America, Cites Trial Guides' Books and Authors for Uncovering Insurance Bad Faith Practices
Saturday, August 09, 2008
The American Association for Justice (AAJ) has named the Top 10 Worst Insurance Companies in America. In doing so, it cites Trial Guides' book From Good Hands to Boxing Gloves and articles arising from publicity around that book as the basis for naming Allstate the #1 worst insurer in America.
The 29 page report has a section for each of the ten worst insurers. The section on Allstate notes at footnote 11 "There is no better analysis of [Allstate's] McKinsey documents than the book, 'From Good Hands’ to Boxing Gloves,' by David Berardinelli, Michael Freeman, and Aaron DeShaw. Many of AAJ's citations to articles about Allstate's institutional "Deny, Delay, Defend" policy cite the book as the authoritative source on Allstate's policies and procedures as well as the way they have impacted the rest of the insurance industry. These include the feature articles by BusinessWeek, Money magazine, CNN and others.
Trial Guides Author Rick Friedman Obtains $60 Million Verdict Using Polarizing the Case
Tuesday, July 08, 2008
A federal court jury in Las Vegas returned unanimous verdicts last week against Paul Revere Life Insurance Company and UnumProvident Corporation (Unum Group) in the partial retrial of a lawsuit originally tried to verdict in 2004. In the 2004 trial, the jury awarded $1.6 Million in compensatory damages and $10 Million in punitive damages to G. Clinton Merrick in connection with the insurers’ denial of his disability claim. The verdict obtained by Rick Friedman is $60 million.
Trial Guides Releases Rick Friedman's Polarizing the Case
Friday, November 30, 2007
With Rules of the Road™, Rick Friedman (with co-author Patrick Malone) changed the way thousands of plaintiff's lawyers try their cases. In the process, he established himself as one of the nation's leading tacticians in the battle for civil justice.
With Polarizing the Case, Friedman teaches us not to fear allegations or insinuations that our client is malingering or exaggerating injuries. Instead he provides, in his own words, "a guidebook for wrapping the malingering defense around the defense lawyer's neck and strangling him with it."
Trial Guides Distributes Winning Jury Trials: Trial Tactics and Sponsorship Strategy
Thursday, April 19, 2007
Trial Guides, in cooperation with NITA, brings you Winning Jury Trials: Trial Tactics and Sponsorship Strategy by Robert Klonoff & Paul Colby.
Winning Jury Trials covers a broad spectrum of issues likely to confront the advocate every day, and provides a "default position" on how to resolve most tactical issues arising at trial. Winning Jury Trials covers such topics as:
Trial Guides Releases "Rules of the Road" Audiobook
Thursday, January 18, 2007
Rules of the Road co-authors, Rick Friedman and Patrick Malone, entered a recording studio with Trial Guides audio engineer Josh Derry to record the audiobook over four days. The audiobook CD set is an unabridged reading of the book.
Customer Obtains $755K Verdict on $300K Offer Using Rules of the Road
Friday, January 05, 2007
We recently received the following lawyer success story using Rules of the Road:
"I recently tried a bad faith case here in Kentucky that was supposed to be a very conservative jurisdiction. The judge, as well as everyone else, warned me not to turn down the offer of $300,000. We did, and the verdict was $755,000 plus $195,000 to be added for attorneys fees. Not a big verdict for California, but very respectable for here.
Trial Guides Releases New Rick Friedman Video "Winning Trial Strategies"
Tuesday, September 19, 2006
Trial Guides is proud to announce the release of the new Rick Friedman video Winning Trial Strategies: Framing Issues and Attitudes for Trial.
In this video, Rick Friedman, one of America's leading trial lawyers, provides you with the keys to winning trials in a time of overwhelming jury bias. First, he helps you consider your theme and strategy for trial using his Rules of the Road technique, and teaches you how to use it from the pleading through discovery and trial. Next, he moves to defeating the malingering defense...
Trial Consultant David Ball reviews Rules of the Road
Friday, February 17, 2006
More Reviews for Rules of the Road
Wednesday, December 21, 2005
“Friedman and Malone have given trial lawyers a road map to success. It make the reader re-evaluate how a case should be prepared and triad, and emphasizes how the trial begins in discovery. The book helps make complete lawyers even better and, believe me, these authors are complete lawyers.”
Trial Guides Releases Rules of the Road
Friday, December 16, 2005
New Reviews for Trial Guides' Rules of the Road
Wednesday, December 14, 2005
“Two preeminent trial lawyers share their powerful insights and practical techniques in a lively and rewarding guide through case analysis, discovery and trial. This essential source is packed with valuable advice and lucid examples certain to help win the difficult liability case.”
Buy your copy of Rules of the Road today.
Rick Friedman to Author Book for Trial Guides
Tuesday, July 19, 2005
Nationally prominent bad faith trial lawyer Rick Friedman has agreed to a multi-book, video, and audio CD series for personal injury and bad faith lawyers.
Rick Friedman has been called the insurance industries' worst nightmare. His successful career has been distinguished by multi-million dollar verdicts and precedent-setting case law. Among many of his landmark cases are the $152 million awarded to a State Farm agent in Bellott v. State Farm, $84 million awarded to a disabled doctor in Ceimo v. Paul Revere, and $16.5 million awarded to a disabled worker in Ace v. Aetna Life Insurance Company. His verdicts to date total over $300 million. Friedman is a member of the Inner Circle of Advocates, an invitation-only group that limits its membership to 100 of the leading trial lawyers in the country.