News — David Ball

Using The Rules of the Road™ Technique to Win Medical Malpractice Cases

Using The Rules of the Road™ Technique to Win Medical Malpractice Cases
One in three patients admitted to hospitals experiences a medical mistake, and the cost of fixing the harms caused by these errors is $17 billion a year. The number of 250,000 preventable deaths from medical errors per year in the United States according to Johns Hopkins landmark study - the third leading cause of death in the United States. Despite this, approximately 90 percent of all med mal verdicts favor the defendant. This article focuses on using Rules of the Road to win medical malpractice cases.
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Educating the Trial Lawyer

Written by David Rosenthal, CCTLA First Vice President Originally published in the Fall 2020 issue of The Litigator, a quarterly magazine from the Capitol City Trial Lawyers Association. When it comes to learning to be a trial lawyer, nothing is more valuable than actually trying cases. But sometimes, for instance during a pandemic, it’s all but impossible to get in front of a jury to try a case or even to attend a trial skills seminar. In these times, learning trial skills is more about reading some of the many good practice guide books or attending virtual seminars. There are too...

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$3.42 million Noneconomic Damages Verdict in Hidalgo County, Texas

$3.42 million Noneconomic Damages Verdict in Hidalgo County, Texas

In Hidalgo County, Texas, attorneys Michael Cowen and Malorie Peacock of Cowen Rodriguez and Peacock obtained a just multimillion-dollar verdict for the widow of a man who died during a trench collapse. Read more about how they obtained the verdict.

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New Trial Guides CLE featuring David Ball, Artemis Malekpour and Joshua Karton

New Trial Guides CLE featuring David Ball, Artemis Malekpour and Joshua Karton

Announcing a new Trial Guides live CLE in Los Angeles featuring:

October 5, 2018: David Ball, and Artemis Malekpour covering David Ball on Damages Advances and Innovations.

October 6, 2018: Joshua Karton - Communication Tactics for Persuasive Advocacy using methods from Theater for Trial.

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Trial Guides Live CLE featuring David Ball, Artemis Malekpour and Keith Mitnik

Trial Guides Live CLE featuring David Ball, Artemis Malekpour and Keith Mitnik

Announcing a new Trial Guides live CLE in Washington DC featuring:

April 6, 2018: David Ball, and Artemis Malekpour covering David Ball on Damages Advances and Innovations.

April 7, 2018: Keith Mitnik - Foil their Plan to Spoil Your Case.

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New Reptile in MIST Cases Webinar by David Ball and Gary Johnson

New Reptile in MIST Cases Webinar by David Ball and Gary Johnson

Auto cases the insurers designate as "Minor impact" due to minimal visible vehicle damage are amongst the most difficult plaintiff cases to win, despite there being no correlation between vehicle damage and occupant injury.

Join trial consultant David Ball and veteran trial lawyer Gary Johnson for a webinar called "Reptile in MIST Cases." This webinar will discuss the use of the Reptile method to win "Minor Impact Soft Tissue" cases.

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2013 Trial Guides Litigation Quote Calendar Now Available

2013 Trial Guides Litigation Quote Calendar Now Available

The 2013 Trial Guides Litigation Quote Calendar is now available.  

This daily calendar is the result of painstaking work by the Trial Guides staff to bring you the very best advice from every product we carry. We’ve searched every book and video in the Trial Guides library for the best advice from today’s leading experts on litigation, such as Gerry Spence, David Ball, Rick Friedman, and more.

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Trial In Action reviewed in Trial Talk®

Trial In Action reviewed in Trial Talk®
Book Review: Every now and then, a book comes along with new and revolutionary ideas that break the monotony of the traditional way of preparing and trying a case. Trial in Action: The Persuasive Power of Psychodrama is such a book. You’ve read Rick Friedman; you’ve read David Ball; you’ve read Gerry Spence. If you want to take the next step in your development as a trial lawyer, you owe it to yourself to read Trial in Action.
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Announcing A New Relationship between Trial Guides and AAJ

Announcing A New Relationship between Trial Guides and AAJ
Trial Guides is proud to announce an exciting new relationship with the American Association for Justice ("AAJ") as publisher for future AAJ Press publications. This relationship continues Trial Guides’ tradition of providing the most comprehensive, cutting-edge publications available to help you improve your practice and better represent your clients.
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David Ball on Damages 3 Now Available for Pre-Order

David Ball on Damages 3 Now Available for Pre-Order

Trial Guides is pleased to announce the pre-order of David Ball on Damages 3.

David Ball on Damages has been America’s best selling text on proving damages since the release of the brilliant first edition in 2001.  The second (red) edition has been one of the best selling books at Trial Guides.

Now, David Ball on Damages 3 teaches you how to integrate the Reptile and Rules of the Road methods, along with new voir dire techniques, into the classic Damages method.

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Dr. Arthur Croft Reviews David Ball on Damages and Reptile

Dr. Arthur Croft Reviews David Ball on Damages and Reptile
The following is an article by leading spinal injury researcher, Dr. Arthur Croft, on David Ball on Damages, and Reptile, and how these books impact physician's narrative reports in personal injury cases.
Medicolegal Gems: 7 Ways the Doctor's Report Can Favorably Influence the
Outcome. Are Your Reports in Sync?
Let me begin by saying that this is not a book report, nor am I recommending readers to go out and read law books. My intro here is merely to provide, as lawyers would say, foundation. Although few doctors would recognize the name, one of the most influential experts in the legal arena today is David Ball, Ph.D.
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Trial Guides Presents Don Keenan and David Ball's Reptile

Trial Guides Presents Don Keenan and David Ball's Reptile
David Ball and Don Keenan are revolutionizing plaintiff's law with REPTILE: The 2009 Manual of the Plaintiff's Revolution. Learn about the reptile brain, and how and why jurors make the decisions they do. This groundbreaking new research from Ball, Keenan, Jim Fitzgerald, and Gary C. Johnson teaches you how to make tort reform have only a negligible impact on juries. Using the jurors' most primitive instincts of safety and self-preservation, you can show jurors that your case isn't only about getting justice for your plaintiff, but about protecting the entire community.
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Trial Guides Points the Way

Trial Guides Points the Way

I have started going to more seminars, reading more books, watching more video—trying to get beyond "the law" and generic trial techniques, and focusing specifically on how to win plaintiffs’ personal injury trials. It soon became apparent that a new publishing company predominates this niche, publishing and distributing some of today’s most important plaintiffs’ trial materials—Trial Guides.

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New! Moe Levine on Advocacy

New! Moe Levine on Advocacy

After over three years of work, Trial Guides is proud to announce the release of Moe Levine on Advocacy, the most comprehensive book ever released on Levine's lectures, trial transcripts and articles.

Moe Levine practiced in New York in the 1940s to early 1970s, trying over 2000 civil trials.  He was one of the first members of the Inner Circle of Advocates, and was close friends with Inner Circle founder Richard Grand.  He helped create the concept of "qualitative damages" while helping Grand re-frame one of his cases by taking a concept from the Bible and using it as a way to describe the client's loss. (The case is discussed in the book.)

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New David Ball CLE "Welcome to the Revolution"

New David Ball CLE "Welcome to the Revolution"
Trial Guides is proud to announce an upcoming David Ball CLE "Welcome to the Revolution" based on the upcoming book Reptile: Welcome to the Plaintiff's Revolution by Don Keenan and David Ball.  
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Trial Guides Launches David Ball on Damages Forum

Trial Guides Launches David Ball on Damages Forum

Trial Guides is proud to announce the "David Ball on Damages" Legal Forum. 

This forum will allow Trial Guides customers to interact with trial consultants David Ball, Debra Miller, and Artemis Malekpour, as well as other members to obtain insights on using the methods in David Ball on Damages.  

Also discussed are the new methods discussed in David Ball's recent "Welcome to the Revolution" webinars and his forthcoming book Reptile with Don Keenan.

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Rules of the Road AAJ Trial College with Patrick Malone, David Ball and more

Rules of the Road AAJ Trial College with Patrick Malone, David Ball and more
The American Association for Justice's new seminar, based on the acclaimed Trial Guides book for lawyers Rules of the Road: A Plaintiff’s Guide to Proving Liability by Rick Friedman and Patrick Malone, is essential for plaintiff lawyers...
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Trial Guides Releases David Ball "Welcome to the Revolution" Lecture on Audio CD

Trial Guides Releases David Ball "Welcome to the Revolution" Lecture on Audio CD
David Ball on Damages has been highly praised as one of the most informative, useful, and favorite texts by trial lawyers since its release in 2001. David Ball's research and work has changed the way trial lawyers seek out damages in the tort reform environment. Welcome to the Revolution is a recorded webcast with Dr. David Ball in which he divulges new findings he has discovered in his new research since Damages. This course brilliantly covers tort reform,
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David Ball to release new Focus Groups video through Trial Guides

David Ball to release new Focus Groups video through Trial Guides
David Ball, Ph.D., the nation’s leading trial consultant, and author of David Ball on Damages, is nearing completion of a video for lawyers on how to do their own focus groups. The video, called Focus Groups: How to do Your Own Jury Research, will provide trial lawyers with up to date information on how to effectively use focus groups to refine your case and case themes.
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David Ball's How to Do Your Own Focus Groups Comes to Trial Guides

David Ball's How to Do Your Own Focus Groups Comes to Trial Guides

Trial Guides is happy to announce a new distribution deal with NITA allowing us to bring several books by leading trial consultants David Ball and Eric Oliver to Trial Guides customers.

How to Do Your Own Focus Groups is easy-to-follow book, written by leading jury consultant and best-selling trial advocacy author David Ball.  The book shows you how to organize and direct your own focus groups from deciding what kind of focus group best fits your case, to selecting the focus-jurors, to analyzing your conclusions. The book is designed so that attorneys can easily start conducting their own focus groups and it also contains information about hiring trial consultants to run them for you.

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Lawyer Uses David Ball on Damages to Obtain $1.25 Million Verdict

Lawyer Uses David Ball on Damages to Obtain $1.25 Million Verdict

We recently received the following lawyer success story using the methods in David Ball on Damages.

"Sussex County is rural and is arguably one of the most conservative counties in N.J.. Last night at 6pm following an 8 day trial and a 3 hour deliberation, the Sussex County Jury returned a verdict of $1.25m! This represents one of the largest personal injury verdicts in county history and will be front page news tomorrow. Our client Jill Yucius (age 27) sustained an injury to her low back requiring fusion surgery and sustained an injury to her shoulder requiring arthroscopic surgery following an auto accident. The defense attorney had valued the case at less than $200,000...

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Customer Obtains Excess Verdict Using David Ball on Damages

Customer Obtains Excess Verdict Using David Ball on Damages

Trial Guides received the following customer success story from David Ball.

"I just wanted to follow up with you regarding the method described in your book, CDs and seminars on Damages. Thank you for your help.

When I went to the ATLA Damages College I had already read your book on Damages, and listened to your CD. I was comfortable with your method and was looking to refine my skills. The case I worked on at the ATLA Damages seminar was a dental malpractice case where an oral surgeon severed my client's lingual nerve while extracting a lower wisdom tooth, leaving half of his tongue permanently numb.

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Trial Guides Releases David Ball and Gary Johnson's Winning the Unwinnable Case

Trial Guides Releases David Ball and Gary Johnson's Winning the Unwinnable Case

Trial Guides is proud to release a new CD / DVD set featuring trial consultant David Ball and trial lawyer Gary C. Johnson titled Winning the Unwinnable Case.

From David Ball's intro to this disc set:

This DVD is about the inspiring story of how one of America's best trial attorneys, Kentucky's Gary C. Johnson, prevailed in a nearly impossible case. This discussion's original purpose was to help other attorneys see how to deal with some of the most common problems encountered in nearly every personal injury case. But, the discussion turned out to be more. One of the most inspiring stories behind a trial you have ever heard. You will find yourself playing this discussion over and over, before every difficult trial you ever face.

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Trial Guides Releases David Ball on Damages on Audiobook CD Set

Trial Guides Releases David Ball on Damages on Audiobook CD Set

We are pleased to announce the release of David Ball on Damages in an Audiobook CD set.

When David Ball on Damages was first published in 2001, it changed the way attorneys seek damages. The audio CD set, also available as a book, provides step-by-step guidance for attorneys seeking money for their clients. Ball explains why jurors give, why they do not, and how to motivate them to do the former instead of the latter. He walks readers through voir dire, opening, Direct examination, and closing.  In each phase of the case this set provides practical, effective, and innovative methods for pursuing damages.

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Trial Guides Welcomes David Ball Ph.D.

Trial Guides Welcomes David Ball Ph.D.
Trial Guides is proud to announce a deal with David Ball, Ph.D., to bring his best selling text David Ball on Damages to Audio CD. Ball, the nation's top jury consultant and trial skills trainer, has already read the newly revised Damages text at a recording studio, and Trial Guides expects to have the 15 CD set available by September, 2006. It is the first of two CD series Trial Guides will release with David Ball this year.
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Trial Consultant David Ball reviews Rules of the Road

Trial Consultant David Ball reviews Rules of the Road
David Ball reviews Rules of the Road: If this book's methods do not significantly improve your courtroom results, then consider changing sides of the aisle because you must not have a plaintiff's bone in your body. Malone and Friedman take you step by step through trial preparation and trial itself to show you how to recast your cases in ways that even tort-'reformed' jurors will find hard to resist.
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Trial Guides Releases Rules of the Road

Trial Guides Releases Rules of the Road
Lawyers Rick Friedman and Patrick Malone have written what we believe will become the definitive trial advocacy text on liability for plaintiff lawyers.  We may be biased, because we are the publishers.  But don’t take our word for it. Here is what leaders in the plaintiff bar are saying about Rules of the Road: A Plaintiff Lawyer's Guide to Proving Liability:
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