Trial Guides Customer Tom Wuori Wins $13.4M Premises Liability Verdict

Congratulations to Trial Guides customer Tom Wuori, of Ringsmuth Wuori, for his recent $13.4 million verdict!  Tom credits lessons learned from Rul...
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Recent $352 Million Verdict

Congratulations to trial lawyers Randy and Alex Sorrels, of Sorrels Law in Houston, Texas, for their recent $352.7 million verdict! The Sorrels cre...
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$91 Million Verdict on $25k Offer

A verdict from Eric Fong, Port Orchard, Washington A man named Will walks into a convenience store for a Gatorade. Unbeknownst to him, the store is...
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Trial Guides Author Rick Friedman Obtains $185 Million Jury Verdict

Trial Guides Author Rick Friedman Obtains $185 Million Jury Verdict

Trial Guides author Rick Friedman has obtained a $185,000,000 trial verdict against Monsanto in PCB litigation.

A Friedman Rubin, PLLP trial team led by Rick FriedmanHenry Jones, and Sean Gamble obtained a $185 Million Dollar verdict today in the case of Erickson et. al. v. Monsanto. The case involved three public school teachers who sued Monsanto and its corporate successors for poisoning teachers, students and parents who attended Sky Valley Education Center in Monroe, Washington between 2011 and 2016. The three teachers were the first plaintiffs to reach trial against Monsanto from a group of over 200 teachers, students and parents exposed to leaking PCB ballasts in fluorescent light fixtures at the school. The verdict follows years of hard-fought litigation between Monsanto, now owned by Bayer Pharmaceuticals, and a group of parents, students and teachers who would just not give up in their quest for justice.

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Winning Medical Malpractice Cases

Using The Rules of the Road™ Technique to Win Medical Malpractice Cases

One in three patients admitted to hospitals experiences a medical mistake, and the cost of fixing the harms caused by these errors is $17 billion a year. The number of 250,000 preventable deaths from medical errors per year in the United States according to Johns Hopkins landmark study - the third leading cause of death in the United States. Despite this, approximately 90 percent of all med mal verdicts favor the defendant. This article focuses on using Rules of the Road to win medical malpractice cases.
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$3.42 million Noneconomic Damages Verdict in Hidalgo County, Texas

$3.42 million Noneconomic Damages Verdict in Hidalgo County, Texas

In Hidalgo County, Texas, attorneys Michael Cowen and Malorie Peacock of Cowen Rodriguez and Peacock obtained a just multimillion-dollar verdict for the widow of a man who died during a trench collapse. Read more about how they obtained the verdict.

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Trial Guides 15th Anniversary, a word from our Founder

Fifteen years ago this month, I turned down offers from three major legal publishers and published the first two books for Trial Guides. The books...
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Official Rules of the Road Live Continuing Legal Education Event

Official Rules of the Road Live Continuing Legal Education Event

Trial Guides is proud to announce an officially sanctioned Rules of the Road™ Continuing Legal Education live event June 1-2, 2018.  The event will be a landmark event for Trial Guides' best selling book of all time, and is being held at The Palace Hotel in San Francisco. Trial Guides is hosting a special party at the event to celebrate the book of this important book.

The event features Rules of the Road co-author Patrick Malone, Cliff Atkinson, Dennis Donnelly, Michael Kelly, Jim Lees, and Zoe Littlepage.

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Rules of the Road: Roadmap to a Winning System

Pat Malone on "Rules of the Road: Roadmap to a Winning System"

The following is from an interview of Trial Guides author Patrick Malone on his video set Rules of the Road: Roadmap to a Winning System.

Trial Guides: I wanted to ask you about your new DVD series Rules of the Road: Roadmap to a Winning System with Trial Guides. Tell us a bit about it, and what inspired you to do this.

Patrick Malone: I thought it would be fun to do something for the 10 year anniversary of Rules of the Road. We were on the eve of it when I started thinking about the book and I just kind of had the idea that I’ll do six sessions, I’ll do them a month apart, live audience of my peers in Washington DC

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Patrick Malone on Winning Medical Malpractice Cases With The Rules of the Road Technique

Patrick Malone on Winning Medical Malpractice Cases With The Rules of the Road Technique

The following is from an interview of Trial Guides author Patrick Malone on his book Winning Medical Malpractice Cases Using the Rules of the Road Technique:

Trial Guides: What made you want to write your book Winning Medical Malpractice Cases with The Rules of the Road Technique?

Patrick Malone: This is one of those areas where the old days are so different from the modern era. In the old days a plaintiff’s lawyer was worried about getting a top expert and then once you have the expert, you’ve got a case. Within the last 10-15 years it’s just been one horror show after another where people with good cases keep losing...

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Trial Team Obtains Record $10M Verdict Using Trial by Human and Rules of the Road™

Trial Team Obtains Record $10M Verdict Using Trial by Human and Rules of the Road™

In a county where it’s said that civil plaintiff cases go to die, the trial team of Nicholas Rowley, Courtney Rowley, and Theresa Bowen of Carpen...
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Rick Friedman, Michael Haddad, and Julia Sherwin Obtain Record $8.3 Million Dollar Settlement

Rick Friedman, Michael Haddad, and Julia Sherwin Obtain Record $8.3 Million Dollar Settlement

Rick Friedman and co-­counsel Michael Haddad and Julia Sherwin (Haddad and Sherwin, LLP) have settled a difficult case with the largest reported civil rights wrongful death settlement in California history after almost four years in litigation. The case settled for $8.3 million after the first week of a ten ­week trial. Trial Guides interviewed Rick Friedman to share his insights on the case.
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Trial Guides Author Interview with Randi McGinn

Trial Guides Author Interview with Randi McGinn

The following is an interview with trial lawyer Randi McGinn, the first female President of the Inner Circle of Advocates, and author of Trial Guides' book Changing Laws, Saving Lives.

Randi McGinn Recommends Trial Guides Products

Randi: I want to encourage lawyers to read books. I feel like I’ve written my book maybe at the exact moment when people have stopped reading books. But there is so much of value particularly in the Trial Guides books: Twelve Heroes One Voice, Rick Friedman and Pat Malone’s Rules of the Road.

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$9 million verdict using Rules of the Road

The Rules of the Road technique proved itself again last week in a trial in Roanoke, Virginia. After only four hours of deliberation at the end of ...
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Rules of the Road Friedman Malone

Authors take "Rules of the Road" further down the road

Book Review "Rules of the Road, A Plaintiff’s Lawyer’s Guide to Proving Liability  Drawing on additional years of experience in their own cases, from teaching and working with and comparing experiences with plaintiff’s trial lawyers, Friedman and Malone have significantly advanced the process presented in the original book. This book is inexpensive and indispensable.
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Trial in Action Trial Lawyers College

Trial In Action reviewed in the Whatcom County Bar

Book Review: From David Ball on Damages to Rules of the Road, numerous books written by experienced trial attorneys give perspective on how to successfully conduct jury trials. What persuades juries? What turns them off? Trial In Action: The Persuasive Power of Psychodrama is one of the newest books to broach the subject. In short, the authors explain how to use psychodrama in trial practice.
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Announcing A New Relationship between Trial Guides and AAJ

Announcing A New Relationship between Trial Guides and AAJ

Trial Guides is proud to announce an exciting new relationship with the American Association for Justice ("AAJ") as publisher for future AAJ Press publications. This relationship continues Trial Guides’ tradition of providing the most comprehensive, cutting-edge publications available to help you improve your practice and better represent your clients.
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David Ball on Damages 3 Now Available for Pre-Order

David Ball on Damages 3 Now Available for Pre-Order

Trial Guides is pleased to announce the pre-order of David Ball on Damages 3.

David Ball on Damages has been America’s best selling text on proving damages since the release of the brilliant first edition in 2001.  The second (red) edition has been one of the best selling books at Trial Guides.

Now, David Ball on Damages 3 teaches you how to integrate the Reptile and Rules of the Road methods, along with new voir dire techniques, into the classic Damages method.

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Co-Authors of Reptile Praise Rules of the Road Second Edition

Co-Authors of Reptile Praise Rules of the Road Second Edition

The authors of one of our hottest selling books, Reptile: The Manual to the Plaintiff's Revolution, have both read and reviewed the new edition of Trial Guides' best selling book Rules of the Road:

"It's hard to improve on a masterpiece, but Rick Friedman and Pat Malone did it again. The second edition masterfully provides case examples and practical templates beyond the first edition. It takes all of us to a new level. A must-have and must-read."

-Don Keenan, Trial Lawyer, author of Reptile and Past-President of the Inner Circle of Advocates.

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New Rules of the Road Second Edition

New Rules of the Road Second Edition

Trial Guides is proud to announce a new, fully revised and expanded version of its best selling book Rules of the Road by Rick Friedman and Patrick Malone.

This best selling text on proving liability has helped lawyers throughout the country win six, seven, and eight figure verdicts. 

In the five years since its release, we've learned invaluable information on the benefits and difficulties of using Rules of the Road in trial. The result is an improved methodology for trying your cases.

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Rules of the Road Second Edition Is Released

Rules of the Road Second Edition Is Released

Trial Guides #1 book Rules of the Road is now available in a revised and expanded Second Edition.  

Authors Rick Friedman and Patrick Malone significantly revised this groundbreaking work. In addition to revisions throughout the book clarifying concepts in the first edition, Friedman and Malone added six new chapters and three appendices. They cover the differences between rules and principles, how to troubleshoot your rules, and how to fit Rules of the Road™ techniques into your case themes.

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Medical Malpractice Insurers Worried about Rules of the Road and Reptile

Medical Malpractice Insurers Worried about Rules of the Road and Reptile

In an article published by the co-editors of Orthopedics Today, medical malpractice defense lawyers and insurers recognize that plaintiff lawyers using Rules of the Road and Reptile will successfully hold doctors accountable for medical negligence.

The article notes "An examination of recent trends in professional liability litigation shows a subtle but dramatic shift in favor of plaintiffs." It goes on to note "This movement probably began several years ago, with the publication of the book titled Rules of the Road: A Plaintiff Lawyer's Guide to Proving Liability."
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NY Lawyer Positively Impacts Medical Safety Standards Using Rules of the Road

NY Lawyer Positively Impacts Medical Safety Standards Using Rules of the Road

Trial Guides would like to recognize trial attorney John K. Powers of Powers & Santola in Albany, NY.  John is a longtime Trial Guides customer, with a string of impressive verdicts on behalf of seriously injured people.

John's most recent case is especially important because the settlement terms forced a hospital to institute important safety changes to reduce future medical errors and deaths. In the case, a young, healthy mother bled to death following a C-section. The $5.2 million settlement included additional non-monetary conditions that required the hospital to conduct an annual series of patient safety lectures, named for the mother, for the next twenty years; to purchase a maternal and neonatal simulator to be used in staff training on the labor and delivery unit; and to change procedures on the use of a machine that monitors a patient's vital signs during childbirth.

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Trial Guides Presents Don Keenan and David Ball's Reptile

Trial Guides Presents Don Keenan and David Ball's Reptile

David Ball and Don Keenan are revolutionizing plaintiff's law with REPTILE: The 2009 Manual of the Plaintiff's Revolution. Learn about the reptile brain, and how and why jurors make the decisions they do. This groundbreaking new research from Ball, Keenan, Jim Fitzgerald, and Gary C. Johnson teaches you how to make tort reform have only a negligible impact on juries. Using the jurors' most primitive instincts of safety and self-preservation, you can show jurors that your case isn't only about getting justice for your plaintiff, but about protecting the entire community.
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$84 Million verdict using Rules of the Road and Reptile

$84 Million verdict using Rules of the Road and Reptile

A jury in Dallas County Texas recently returned an $84 million verdict against U-Haul Corporation in a negligence case for failure to inspect, warn of dangers, and repair its trucks. Plaintiff's trial attorneys Marquette Wolf and Ted Lyon of Texas argued the case. 

Attorney Wolf patterned his arguments after the "Reptile" research in David Ball and Don Keenan's newest book, Reptile: The 2009 Manual of the Plaintiff's Revolution. When used in conjunction with the technique outlined in Rules of the Road, this research has the power to negate tort reform. Wolf suggested to the jury that corporations must follow the rules, and added that corporations know how to be careful, but only choose to do so when protecting their money rather than people.

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Trial Guides

Trial Guides Points the Way

I have started going to more seminars, reading more books, watching more video—trying to get beyond "the law" and generic trial techniques, and focusing specifically on how to win plaintiffs’ personal injury trials. It soon became apparent that a new publishing company predominates this niche, publishing and distributing some of today’s most important plaintiffs’ trial materials—Trial Guides.

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Rick Friedman Obtains $5.86 Million Verdict

Rick Friedman Obtains $5.86 Million Verdict

PEMCO insured the defendant's vehicle with a policy limit of $1.25 million. The plaintiff's losses were significantly greater than this amount. However, the plaintiff did not want to go after the defendant and his parents personally or force them into bankruptcy. Therefore, at mediation Harper demanded the $1.25 million policy limit to settle the claim. PEMCO refused, saying that they would "never pay policy limits on this claim." The defendants asked what would happen to them if an excess verdict were awarded? PEMCO assured them that PEMCO would pay "any amount awarded." PEMCO offered nothing and the case was scheduled for trial.
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Trial Guides Launches Rules of the Road Forum

Trial Guides Launches Rules of the Road Forum

Trial Guides is proud to announce the launch of the "Rules of the Road Online Forum" only available to purchasers of Rick Friedman and Patrick Malone's book Rules of the Road.

Rules of the Road, has become the best selling book for plaintiff lawyers on proving liability in personal injury cases and insurance bad faith cases. The forum provides a moderated list server for plaintiff lawyers who want to discuss how to best use Rules of the Road in their cases.

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Lawyer Rick Friedman - Trial Guides

Lawyers USA Top Ten Jury Verdicts

Rick Friedman achieved four Top Ten Jury Verdicts, the most of any lawyer during the years Lawyers USA released the Top Ten Jury Verdicts. In 2008 his Top 10 Jury Verdict was a $60 million verdict against UnumProvident. Read the story here.
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Rick Friedman Take Back the Courtroom CLE Selling Out Soon!

Rick Friedman Take Back the Courtroom CLE Selling Out Soon!

Rick Friedman is the author of Trial Guides two best selling trial strategy texts: Rules of the Road (with Patrick Malone), and Polarizing the Case. At Take Back the Courtroom - X-treme Trial Makeover, Rick will present an intensive two-day seminar revealing the secrets of his trial verdicts. As trial strategist David Ball has noted "Any attorney who goes to trial without knowing this stuff should burn his or her bar card. [These] outcome-changing methods are truly that important."
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Take Back the Courtroom with Rick Friedman

Take Back the Courtroom with Rick Friedman

Rick Friedman is widely respected as one of the top trial lawyers in the country. He is the author of two best selling legal books; Rules of the Road (Trial Guides, 2006), and Polarizing the Case (Trial Guides, 2007). Now, for the first time, Rick Friedman will present an intensive two day seminar revealing the secrets of his trial verdicts.

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AAJ Lists Top 10 Worst Insurance Companies in America, Cites Trial Guides' Books and Authors for Uncovering Insurance Bad Faith Practices

AAJ Lists Top 10 Worst Insurance Companies in America, Cites Trial Guides' Books and Authors for Uncovering Insurance Bad Faith Practices

The American Association for Justice (AAJ) has named the Top 10 Worst Insurance Companies in America.  In doing so, it cites Trial Guides' book From Good Hands to Boxing Gloves and articles arising from publicity around that book as the basis for naming Allstate the #1 worst insurer in America.

The 29 page report has a section for each of the ten worst insurers.  The section on Allstate notes at footnote 11 "There is no better analysis of [Allstate's] McKinsey documents than the book, 'From Good Hands’ to Boxing Gloves,' by David Berardinelli, Michael Freeman, and Aaron DeShaw.  Many of AAJ's citations to articles about Allstate's institutional "Deny, Delay, Defend" policy cite the book as the authoritative source on Allstate's policies and procedures as well as the way they have impacted the rest of the insurance industry.  These include the feature articles by BusinessWeek, Money magazine, CNN and others.

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Rick Friedman wins $60 million insurance bad faith verdict

Rick Friedman wins $60 million insurance bad faith verdict

A federal court jury in Las Vegas returned a unanimous verdict last week against Paul Revere Life Insurance Company and UnumProvident Corporation (Unum Group) in the partial retrial of a lawsuit originally tried to verdict in 2004. In the 2004 trial, the jury awarded $1.6 Million in compensatory damages and $10 Million in punitive damages to G. Clinton Merrick in connection with the insurers' denial of his disability claim. The insurers appealed and the punitive award was ultimately sent back for retrial before a new jury. Merrick v. Paul Revere Life Ins. Co., 500 F.3d 1007, C.A.9 (Nev.), 2007.
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Rules of the Road books for lawyers

Lawyer gets $7.9 million trial verdict using Rules of the Road

Rules of the Road is the nation's best selling book for lawyers on proving liability. Lawyers regularly let us know how well it works. The following is one story we recently received:

"If you read no other book, Rick Friedman's Rules of the Road, is mandatory reading. I would suggest you read it prior to conducting discovery.

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Lawyer gets $7.9 million using Rules of the Road

Lawyer gets $7.9 million using Rules of the Road

Rules of the Road is the nation's best selling book on proving liability. Lawyers regularly let us know how well it works. The following is one customer success story we recently received:

"If you read no other book, Rick Friedman's Rules of the Road, is mandatory reading. I would suggest you read it prior to conducting discovery.

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books for lawyers on proving liability

New! The Key to Proving Liability

Has this ever happened to you? You are an attorney for the underdog, representing someone hurt by the indifference, carelessness or greed of a large institution. You are on the right side of the case. Morally and legally, you deserve to win. You believe you are scoring points with the judge and jury. The other side’s arguments are weak and disorganized.

And then you lose.

How did that happen?
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New AAJ CLE on Rules of the Road

New AAJ CLE on Rules of the Road

About The Rules of the Road CLE Program

This new seminar, based on the acclaimed book Rules of the Road: A Plaintiff Lawyer's Guide to Proving Liability by Rick Friedman and Patrick Malone, is essential for plaintiff lawyers who deal with insurance companies that routinely delay and deny meritorious claims.

Learn from one of the authors and trial lawyers who have applied the teachings in Rules of the Road as they share their secrets of trying complex cases to a jury--from the pleading through discovery and trial. This program will arm plaintiff lawyers with proven techniques to overcome the complexity, confusion and ambiguity that are the hallmark weapons of most defense strategies.

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Trial Guides Releases "Rules of the Road" Audiobook

Trial Guides Releases "Rules of the Road" Audiobook

Trial Guides is proud to release an audiobook of its best selling legal text - Rules of the Road.  The book is the best selling book for lawyers on proving liability.  

Rules of the Road co-authors, Rick Friedman and Patrick Malone, entered a recording studio with Trial Guides audio engineer Josh Derry to record the audiobook over four days.  The audiobook CD set is an unabridged reading of the book.

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Customer Obtains $755K Verdict on $300K Offer Using Rules of the Road

Customer Obtains $755K Verdict on $300K Offer Using Rules of the Road

We recently received the following lawyer success story using Rules of the Road:

"I recently tried a bad faith case here in Kentucky that was supposed to be a very conservative jurisdiction. The judge, as well as everyone else, warned me not to turn down the offer of $300,000. We did, and the verdict was $755,000 plus $195,000 to be added for attorneys fees. Not a big verdict for California, but very respectable for here.

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Rick Friedman Winning Trial Strategies

Trial Guides Releases New Rick Friedman Video "Winning Trial Strategies"

Trial Guides is proud to announce the release of the new Rick Friedman video Winning Trial Strategies: Framing Issues and Attitudes for Trial.

In this video, Rick Friedman, one of America's leading trial lawyers, provides you with the keys to winning trials in a time of overwhelming jury bias. First, he helps you consider your theme and strategy for trial using his Rules of the Road technique, and teaches you how to use it from the pleading through discovery and trial. Next, he moves to defeating the malingering defense...

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Rules of the Road First Edition Rick Friedman Patrick Malone Trial Guides

Trial Consultant David Ball reviews Rules of the Road

David Ball reviews Rules of the Road: If this book's methods do not significantly improve your courtroom results, then consider changing sides of the aisle because you must not have a plaintiff's bone in your body. Malone and Friedman take you step by step through trial preparation and trial itself to show you how to recast your cases in ways that even tort-'reformed' jurors will find hard to resist.
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Rules of the Road 1st Ed. Friedman and Malone

More Reviews for Rules of the Road

More reviews are coming in for Trial Guides new book Rules of the Road by Rick Friedman and Patrick Malone.

“Friedman and Malone have given trial lawyers a road map to success.  It make the reader re-evaluate how a case should be prepared and triad, and emphasizes how the trial begins in discovery.  The book helps make complete lawyers even better and, believe me, these authors are complete lawyers.”

Stuart Z. Grossman - named Florida Trial Lawyer of the Year by the American Board of Trial Advocates, and member of the International Academy of Trial Lawyers

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Rules of the Road 1st Edition

Trial Guides Releases Rules of the Road

Lawyers Rick Friedman and Patrick Malone have written what we believe will become the definitive trial advocacy text on liability for plaintiff lawyers.  We may be biased, because we are the publishers.  But don’t take our word for it. Here is what leaders in the plaintiff bar are saying about Rules of the Road: A Plaintiff Lawyer's Guide to Proving Liability:
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Trial Guides Starts Selling on Amazon

Trial Guides Starts Selling on Amazon

With the release of the new book Rules of the Road, Trial Guides starts its relationship with Amazon.com.  Only certain books by Trial Guides will released on Amazon, with the full library only being sold on the Trial Guides web site.

View the new Trial Guides page on Amazon.com

View the Trial Guides product catalog on Amazon.com

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Rules of the Road First Edition

New Reviews for Trial Guides' Rules of the Road

Trial Guides has received reviews from two of the Inner Circle of Advocates for the new book by Rick Friedman and Patrick Malone entitled Rules of the Road.

“Two preeminent trial lawyers share their powerful insights and practical techniques in a lively and rewarding guide through case analysis, discovery and trial.  This essential source is packed with valuable advice and lucid examples certain to help win the difficult liability case.”

Michael Koskoff – Member of the Inner Circle of Advocates, and listed as one of The Best Lawyers in America

Buy your copy of Rules of the Road today.

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Trial Guides Welcomes Patrick Malone

Trial Guides Welcomes Patrick Malone

Trial Guides is pleased to announce that Washington DC lawyer Patrick Malone has become the company's next author, as a co-author of Rick Friedman's upcoming book Rules of the Road.

Patrick Malone is one of the leading attorneys in the eastern United States who represents victims of serious personal injuries against drug manufacturers, hospitals and others in the medical industry.

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Rick Friedman to Author Book for Trial Guides

Rick Friedman to Author Book for Trial Guides

Nationally prominent bad faith trial lawyer Rick Friedman has agreed to a multi-book, video, and audio CD series for personal injury and bad faith lawyers. 

Rick Friedman has been called the insurance industries' worst nightmare. His successful career has been distinguished by multi-million dollar verdicts and precedent-setting case law. Among many of his landmark cases are the $152 million awarded to a State Farm agent in Bellott v. State Farm, $84 million awarded to a disabled doctor in Ceimo v. Paul Revere, and $16.5 million awarded to a disabled worker in Ace v. Aetna Life Insurance Company. His verdicts to date total over $300 million. Friedman is a member of the Inner Circle of Advocates, an invitation-only group that limits its membership to 100 of the leading trial lawyers in the country.

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