Winning the Unwinnable Case through "Judo Law," Case Framing and Focus GroupsJoin leading trial consultant David Ball and attorney Gary C. Johnson in a discussion of how to win an "unwinnable" case. This video interview touches on ideas discovered in the early formation of the Reptile theory—specifically, the idea of community safety.
In 2002, a Kentucky jury ordered the defendant gas company to pay more than $270 million to the plaintiff, a man whose water well exploded, resulting in minor burn injuries with no lasting damages. A series of focus groups conducted over the months before trial showed just how difficult the case would be. Instead of backing away from the challenge, Gary Johnson used an approach he calls "Judo Law" to leverage the facts, and to turn the most difficult issues to his advantage. The approach turned this unwinnable case—in a county that everyone said would not give a decent verdict—into what is believed to be the largest verdict ever given to an individual for a company's environmental negligence.Even though you may not handle environmental cases or "toxic torts" the strategies in this video pertain to many types of personal injury claims and trials. Ball and Johnson discuss some of the most common problems encountered in personal injury cases, and leave you with the inspiration and methods to be a better trial lawyer. This audio and video recording allows you to watch the video on your TV or computer, or listen to the audio during your commute. Order your copy of Winning the Unwinnable Case today on DVD or streaming.