News — Focus Groups
Trial in Action: The Persuasive Power of Psychodrama
Book Review: Trial in Action: The Persuasive Power of Psychodrama is not a book that belongs on your bookshelf where it can be ignored. It is not meant to collect dust while the trial lawyer tries his or her cases in the “ordinary” way. It is a book that should be read immediately and often be cause the better you know and under stand the principles, the more effective you will be as you try your next case. As an added bonus, the more you will enjoy trying cases.
David Ball to release new Focus Groups video through Trial Guides
David Ball, Ph.D., the nation’s leading trial consultant, and author of David Ball on Damages, is nearing completion of a video for lawyers on how to do their own focus groups. The video, called Focus Groups: How to do Your Own Jury Research, will provide trial lawyers with up to date information on how to effectively use focus groups to refine your case and case themes.
David Ball's How to Do Your Own Focus Groups Comes to Trial Guides
Trial Guides is happy to announce a new distribution deal with NITA allowing us to bring several books by leading trial consultants David Ball and Eric Oliver to Trial Guides customers.
How to Do Your Own Focus Groups is easy-to-follow book, written by leading jury consultant and best-selling trial advocacy author David Ball. The book shows you how to organize and direct your own focus groups from deciding what kind of focus group best fits your case, to selecting the focus-jurors, to analyzing your conclusions. The book is designed so that attorneys can easily start conducting their own focus groups and it also contains information about hiring trial consultants to run them for you.