News — Focus Groups
Trial in Action: The Persuasive Power of Psychodrama
David Ball to release new Focus Groups video through Trial Guides
David Ball's How to Do Your Own Focus Groups Comes to Trial Guides
How to Do Your Own Focus Groups is easy-to-follow book, written by leading jury consultant and best-selling trial advocacy author David Ball. The book shows you how to organize and direct your own focus groups from deciding what kind of focus group best fits your case, to selecting the focus-jurors, to analyzing your conclusions. The book is designed so that attorneys can easily start conducting their own focus groups and it also contains information about hiring trial consultants to run them for you.