News — Trial Theme
"Your Jurors, Your Heroes" an article based on "Twelve Heroes, One Voice"
Wednesday, May 27, 2015
The following article is adapted from Carl Bettinger’s Twelve Heroes, One Voice: Guiding Jurors to Courageous Verdicts.
All too often, the question “What is your case about?” is met with responses filled with jargon, medical terms, and professional indifference:
“It’s a med-mal case for failure to diagnose breast cancer.”
“It’s a birth-injury case with CP.”
“My client is charged with being a felon in possession.”
We choose this language because it contains familiar shorthand that other attorneys will understand. But our courtroom audience is not a sophisticated legal audience; it’s a mishmash of teachers and tech writers, grandparents and grad students: people for whom common courtroom terms like plaintiff and defendant are often intimidating and ambiguous.
New: Eric Oliver - Case Story Theme Webinar Recording
Thursday, February 19, 2009
Many trial attorneys are acquainted with the idea of a case theme. Certainly all trial lawyers know the critical importance of establishing and reinforcing the strongest possible theme for your case story.
New! Trial Guides Releases Eric Oliver's "Facts Can't Speak for Themselves" on Audiobook
Wednesday, November 19, 2008
Trial Guides is proud to announce Eric Oliver's Facts Can't Speak for Themselves on Audiobook. This audiobook is an unabridged reading of the book by Eric Oliver himself. This is a 16 CD set.
About the audiobook:
Legal decision-makers construct their own version of the case story when they judge a case. In fact, they re-author their own version several times before arriving at the one they use to decide the case.