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News — Trial Theme

"Your Jurors, Your Heroes" an article based on "Twelve Heroes, One Voice"

"Your Jurors, Your Heroes" an article based on "Twelve Heroes, One Voice"

The following article is adapted from Carl Bettinger’s Twelve Heroes, One Voice: Guiding Jurors to Courageous Verdicts.

All too often, the question “What is your case about?” is met with responses filled with jargon, medical terms, and professional indifference:

      “It’s a med-mal case for failure to diagnose breast cancer.”
      “It’s a birth-injury case with CP.”
      “My client is charged with being a felon in possession.”

We choose this language because it contains familiar shorthand that other attorneys will understand. But our courtroom audience is not a sophisticated legal audience; it’s a mishmash of teachers and tech writers, grandparents and grad students: people for whom common courtroom terms like plaintiff and defendant are often intimidating and ambiguous.

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New Eric Oliver Trial Strategy Book

New Eric Oliver Trial Strategy Book

Eric Oliver has consulted trial lawyers for 25 years. The verdict: he knows what wins. Trial Lawyer Hall of Fame member, and Past President of the Inner Circle of Advocates, Paul Luvera, notes "Eric Oliver is the Babe Ruth of legal communications field. I buy, read, and put into action every book he writes and every article he publishes."

Trial Guides is proud to release Eric Oliver's newest book, Persuasive Communication: Twenty-five Years of Teaching Lawyers. This book collects the best of Eric's wisdom, laying out usable techniques and strategies that can be utilized in intake, deposition, mediation, trial and anywhere in between. Each topic the book covers is filled with useful nuggets that can be immediately implemented.

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Rick Friedman's Winning Trial Strategies

Rick Friedman's Winning Trial Strategies
You've heard about his string of impressive jury verdicts. You've read Rules of the Road and Polarizing the Case. The nation's leading lawyers discuss Rick Friedman's trial methods in CLEs throughout the country. Maybe his strategies have already helped you win. Now it’s time to deepen your understanding of these important trial techniques.
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New Trial Guides Book - Moe Levine on Advocacy

New Trial Guides Book - Moe Levine on Advocacy
Moe Levine is perhaps the most influential source for America's leading trial lawyers. His books and videos have been their secret weapon for decades - well before Trial Guides existed.  This book took Trial Guides founder Aaron DeShaw three years to compile and edit, in cooperation with Levine's children.  The book collects all known material - much of which was unpublished during his life, and will make his ideas accessible to a larger audience of lawyers at a much lower price. Moe Levine on Advocacy is an incredible treasure trove of ideas for your future as a lawyer. Buy your copy today.
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Secrets of $1,000,000 Child Injury and Wrongful Death Verdicts

Secrets of $1,000,000 Child Injury and Wrongful Death Verdicts
In association with trial lawyer Don Keenan, we are proud to offer you Closing Arguments Child Injury and Child Wrongful Death Cases, Vol. II, a collection of closing arguments by the nation's finest trial lawyers, all of which generated substantial verdicts. This book and document CD package contain fool proof closing arguments from Inner Circle of Advocates members including Rick Friedman, Brian Panish, Thomas KlineJoseph A. Power, Jr.Pat Malone, Rex CarrDennis Donnelly, and many more, along with an introduction by David Ball, Ph.D.
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Using the Story Narrative to Win in Trial

Using the Story Narrative to Win in Trial

In Winning with Stories, trial lawyer Jim Perdue analyzes narrative elements in detail, showing how to craft a story with a strong beginning, memorable scenes, believable characters, a logical plot, vivid action, and a moving conclusion. Beyond this, Perdue demonstrates how to tell the story to maximum effect, with concepts as broad as giving soul to the story, and as specific as what the speaker should wear.

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New: Eric Oliver - Case Story Theme Webinar Recording

New: Eric Oliver - Case Story Theme Webinar Recording
Introducing a webinar CLE by leading trial consultant Eric Oliver titled Case Story Theme: If Stories Give the Facts Their Meaning, What Gives Meaning to a Case Story?

Many trial attorneys are acquainted with the idea of a case theme. Certainly all trial lawyers know the critical importance of establishing and reinforcing the strongest possible theme for your case story.
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New! Trial Guides Releases Eric Oliver's "Facts Can't Speak for Themselves" on Audiobook

New! Trial Guides Releases Eric Oliver's "Facts Can't Speak for Themselves" on Audiobook

Trial Guides is proud to announce Eric Oliver's Facts Can't Speak for Themselves on Audiobook.  This audiobook is an unabridged reading of the book by Eric Oliver himself.  This is a 16 CD set.

About the audiobook:

Legal decision-makers construct their own version of the case story when they judge a case. In fact, they re-author their own version several times before arriving at the one they use to decide the case.

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