Don't Eat the Bruises: How to Foil Their Plans to Spoil Your Case

Keith Mitnik

103 Reviews
Format: Paperback
Condition: New
Sale price$165.00

Up to 70 percent of jurors will have made their decision by the end of opening statements. Attorney Keith Mitnik has developed a successful method to show you how to win at the start and dismantle the defense’s case while trying yours.

Keith Mitnik lives in courtrooms. When he’s not in trial, the senior trial counsel for Morgan & Morgan, the largest personal injury law firm in America, spends his time mentoring his firm's younger lawyers and inventing cutting-edge courtroom strategies. In Don’t Eat the Bruises, Mitnik reveals his result-producing methods for the first time in print. Drawing from the hard-won experience of his prolific and innovative career, Mitnik offers an approachable and proven system for trying and winning cases.

Exploiting juror bias, taking things out of context, and overemphasizing imperfections at trial are all “bruises”—cheap tricks that the defense uses to distract from facts and well-constructed cases. Mitnik offers strategies for dealing with these issues in jury selection, opening statement, and beyond, with a heavy focus on dismantling defenses based on bias, sympathy, and prejudice at the very beginning of your case.

Don't Eat the Bruises is an easy to read book that provides you with practical advice on effective legal skills. Whether you’re a new lawyer seeking guidance for your first auto case or a seasoned advocate looking for a fresh approach to your upcoming medical malpractice trial, Mitnik’s framework provides you with practical tools for winning.

Don't Eat the Bruises will give you the skill and confidence to get out of your office and into the courtroom to seek full justice on your next case.

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Paperback: 335 pages; 1st edition (2015); ISBN: 978-1941007402
Publisher: Trial Guides, LLC
  1. Introduction
  2. Part I Jury Selection: Cutting Out Bias
  3. Getting Rid of Bias Lightning-Quick
  4. Educating Jurors about Bias
  5. Identify Those at Risk for Bias
  6. Establishing, Expanding, and Fortifying Cause
  7. Nuances and Common Complications
  8. Identification and Cause Questions for Car Crash Cases
  9. More Identification and Cause Questions
  10. Identification and Cause Questions for Medical Negligence Cases
  11. Wrapping Up Bias
  12. Completing the System after Bias
  13. Putting It All Together
  14. Part II The Untapped Power of Opening Statements
  15. Getting Ready to Give and Take
  16. Owning Their Favorite Facts
  17. In Context versus Out of Context
  18. The Language of the Case
  19. Rounding Out the Untapped Power of Opening
  20. Part III The Evidence Phase: Keeping the Lead
  21. Direct-Exam: Building on Opening
  22. Cross-Examination: Holding Your Ground
  23. Part IV Closing: Bearing Fruit to the End
  24. Finishing in Full Stride
  25. Holding All the Cards
  26. The Dignity of Damages
  27. Damages Models
  28. The If-It-Was-Only Damages Model
  29. The Power of Analogy
  30. Part V Burden of Proof: A Brand-New Way
  31. The Civil Burden of Proof
  32. Conclusion

What Legal Leaders Are Saying

Don’t Eat the Bruises offers trial attorneys the fruits of Keith’s spectacular career. Full of great analogies and helpful tips, this tasty treat will ensure that you remove all the spoiled and bruised parts of your next case—leaving you with a case that is fresh, crisp, and deliciously effective.

— Brian Panish, member of the Inner Circle of Advocates
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Andrew P.
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Loved it
Loved it
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W M.
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Serious Book for Trial Lawyers
This is definitely more than a one-read book. I am happy to have it in my library.
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Felipe M.
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A must read
Highly recommended
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William A.
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Don't Eat the Bruises
Again excellent book by Author.
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Nick B.
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This book is packed with
This book is packed with extremely practical and useful advice that can be immediately implemented into my cases and trials.
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