News

Forget About Your Case and Start Telling a Story

Forget About Your Case and Start Telling a Story

The only way to harness the minds and hearts of your jurors is to forget about your case and start telling a story. Threading a storyline into the entire courtroom drama and empowering your jurors to become heroes will awaken each jurors’ desire to be the hero and motivate them to action. Through this change in perspective, you will find yourself becoming the mentor, your client assuming the role of the story’s victim, and your jurors, inspired to action, taking the most powerful role of all. So, what makes a case a story? Stories have a distinctive point of view. You...

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Ten Wrong Reasons for Not Doing Focus Groups

Ten Wrong Reasons for Not Doing Focus Groups

Excerpt From Advanced Depositions Strategy & Practice by Phillip Miller and Paul Scoptur 1. I have all the proof I need.This statement is an example of ego gone wild. As we have said, there is lawyer proof and there is jury proof. The proof that the jury needs to find in your favor is often very different than what we as lawyers think is important. Without knowing the jury proof, you will miss critical evidence and testimony in your case. When there is something the jurors want to know—part of their proof—and it is missing from the evidence, they will make up whatever facts they...

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Trial Team Obtains Record $10M Verdict Using Trial by Human and Rules of the Road™

Trial Team Obtains Record $10M Verdict Using Trial by Human and Rules of the Road™

In a county where it’s said that civil plaintiff cases go to die, the trial team of Nicholas Rowley, Courtney Rowley, and Theresa Bowen of Carpenter, Zuckerman & Rowley tried a case deemed unwinnable by other lawyers. They obtained a record $10 million verdict. The three attorneys worked as a team using the methods in Trial by Human and Rules of the Road to win a case where the police named their client as at fault. This case, like many others, hinged on a detailed investigation and a trial team that understood how to overcome difficult odds. The Case Their client was a 15-year-old boy riding...

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