After identifying the strongest defense arguments in a case and slashing away issues that are not necessary to win the case, I look for the Core Truth. This is the issue that I stress in opening and return to in each direct and cross examination, along with closing argument. I look to reduce the issues in the plaintiff’s case to as few as possible to reduce the jury’s and judge’s resistance to persuasion.
The more you try to persuade, the more resistance you will encounter. This is so counter-intuitive that it can be difficult for lawyers to understand.
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