News — David Ball on Damages 3
Recent $352 Million Verdict
Thursday, March 31, 2022
Congratulations to trial lawyers Randy and Alex Sorrels, of Sorrels Law in Houston, Texas, for their recent $352.7 million verdict! The Sorrels credited lessons learned from Don’t Eat the Bruises, Rules of the Road, Polarizing the Case, and Damages 3 for helping them reach this ideal outcome for their clients. The Sorrels were kind enough to share a few details from the case, in which they represented the plaintiffs. In September 2019, at George Bush Intercontinental Airport, a third-party fueling company failed to stop and yield and collided with a United Airlines tarmac worker. Witnesses testified that his body bounced several...
$3.42 million Noneconomic Damages Verdict in Hidalgo County, Texas
Tuesday, March 03, 2020

In Hidalgo County, Texas, attorneys Michael Cowen and Malorie Peacock of Cowen Rodriguez and Peacock obtained a just multimillion-dollar verdict for the widow of a man who died during a trench collapse. Read more about how they obtained the verdict.
New Trial Guides CLE featuring David Ball, Artemis Malekpour and Joshua Karton
Thursday, May 03, 2018

Announcing a new Trial Guides live CLE in Los Angeles featuring:
October 5, 2018: David Ball, and Artemis Malekpour covering David Ball on Damages Advances and Innovations.
October 6, 2018: Joshua Karton - Communication Tactics for Persuasive Advocacy using methods from Theater for Trial.
Trial Guides Live CLE featuring David Ball, Artemis Malekpour and Keith Mitnik
Friday, December 15, 2017

Announcing a new Trial Guides live CLE in Washington DC featuring:
April 6, 2018: David Ball, and Artemis Malekpour covering David Ball on Damages Advances and Innovations.
April 7, 2018: Keith Mitnik - Foil their Plan to Spoil Your Case.
$15 Million Verdict on a $100K Offer
Wednesday, March 23, 2016

Trial In Action reviewed in the Whatcom County Bar
Tuesday, April 26, 2011

David Ball on Damages 3 Now Available for Pre-Order
Monday, September 20, 2010

Trial Guides is pleased to announce the pre-order of David Ball on Damages 3.
David Ball on Damages has been America’s best selling text on proving damages since the release of the brilliant first edition in 2001.  The second (red) edition has been one of the best selling books at Trial Guides.
Now, David Ball on Damages 3 teaches you how to integrate the Reptile and Rules of the Road methods, along with new voir dire techniques, into the classic Damages method.
Dr. Arthur Croft Reviews David Ball on Damages and Reptile
Friday, July 09, 2010

Reptile Endorsed by Leading Experts
Tuesday, November 10, 2009

Trial Guides Presents Don Keenan and David Ball's Reptile
Monday, August 17, 2009

Trial Guides Points the Way
Tuesday, June 16, 2009

I have started going to more seminars, reading more books, watching more video—trying to get beyond "the law" and generic trial techniques, and focusing specifically on how to win plaintiffs’ personal injury trials. It soon became apparent that a new publishing company predominates this niche, publishing and distributing some of today’s most important plaintiffs’ trial materials—Trial Guides.
New! Reptile - Welcome to the Revolution CLE
Tuesday, February 17, 2009

Since mid-2006, David Ball and three of America's top trial attorneys; Atlanta's Don Keenan, Kentucky's Gary Johnson, and Wyoming's Jim Fitzgerald; have been conducting a unique series of deep-research jury sessions across the country. The results have surpassed the team's most optimistic hopes, and will revolutionize the legal field's understanding of juror decision-making. They are working on a new book including this content tentatively called Reptile: Welcome to the Plaintiff's Revolution. Â Without throwing out the tried-and-true David Ball on Damages methodology or any of a number of other effective approaches, the new methods transform even the worst of jurors into your allies. The playing field remains as steeply tilted as ever; but now the tilt is in our favor.
The results of the 2006-08 research mean that the long courtroom nightmare of "tort-reform" is finally ending. If you think this is an exaggeration, you have not yet learned the new approach.
Trial Guides Releases David Ball "Welcome to the Revolution" Lecture on Audio CD
Wednesday, August 20, 2008

Lawyer Uses David Ball on Damages to Obtain $1.25 Million Verdict
Wednesday, December 06, 2006

We recently received the following lawyer success story using the methods in David Ball on Damages.
"Sussex County is rural and is arguably one of the most conservative counties in N.J.. Last night at 6pm following an 8 day trial and a 3 hour deliberation, the Sussex County Jury returned a verdict of $1.25m! This represents one of the largest personal injury verdicts in county history and will be front page news tomorrow. Our client Jill Yucius (age 27) sustained an injury to her low back requiring fusion surgery and sustained an injury to her shoulder requiring arthroscopic surgery following an auto accident. The defense attorney had valued the case at less than $200,000...
Customer Obtains Excess Verdict Using David Ball on Damages
Monday, November 06, 2006

Trial Guides received the following customer success story from David Ball.
"I just wanted to follow up with you regarding the method described in your book, CDs and seminars on Damages. Thank you for your help.
When I went to the ATLA Damages College I had already read your book on Damages, and listened to your CD. I was comfortable with your method and was looking to refine my skills. The case I worked on at the ATLA Damages seminar was a dental malpractice case where an oral surgeon severed my client's lingual nerve while extracting a lower wisdom tooth, leaving half of his tongue permanently numb.
Trial Guides Releases David Ball on Damages on Audiobook CD Set
Wednesday, September 06, 2006

We are pleased to announce the release of David Ball on Damages in an Audiobook CD set.
When David Ball on Damages was first published in 2001, it changed the way attorneys seek damages. The audio CD set, also available as a book, provides step-by-step guidance for attorneys seeking money for their clients. Ball explains why jurors give, why they do not, and how to motivate them to do the former instead of the latter. He walks readers through voir dire, opening, Direct examination, and closing. Â In each phase of the case this set provides practical, effective, and innovative methods for pursuing damages.
Trial Guides Welcomes David Ball Ph.D.
Thursday, July 06, 2006
