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Eric Oliver's Case Story Theme Webinar

Case Story Theme: If Stories Give the Facts Their Meaning,
What Gives Meaning to a Case Story?

Live Webinar CLE
Featured Speaker: Eric Oliver, PhD

Many trial attorneys are acquainted with the idea of a case theme. Certainly all trial lawyers know the critical importance of establishing and reinforcing the strongest possible theme for your case story.

In this webinar learn from Eric Oliver, a national expert in persuasive legal communication and author of Facts Can’t Speak for Themselves, how to use a focus group to uncover the most effective theme for any case story. Additionally, learn subtle ways of inserting a theme into the delivery of the case story rather than repeating the phrase out loud.

  • Learn to interpret answers to the “theme question” in groups.
  • Find out how properly sequencing a story’s delivery helps decision makers set up and build on a theme
  • Learn the difference between themes, anchors and frames, and how to use the latter two to help decision makers reinforce the former
  • Discover for yourself exactly why declaring your chosen theme aloud may be a big mistake
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