News — Storytelling

The Power of Storytelling for Lawyers

The Power of Storytelling for Lawyers
In considering the power of storytelling, the fundamental question—Why should jurors care?—lies at the heart of what we consider as lawyers. Jurors will only care about your “case” when it is presented in a way that involves them directly; the best way to do this is through the strategic sequencing of a fact-based story frame in which the jurors are the story’s heroes.
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"Your Jurors, Your Heroes" an article based on "Twelve Heroes, One Voice"

"Your Jurors, Your Heroes" an article based on "Twelve Heroes, One Voice"

The following article is adapted from Carl Bettinger’s Twelve Heroes, One Voice: Guiding Jurors to Courageous Verdicts.

All too often, the question “What is your case about?” is met with responses filled with jargon, medical terms, and professional indifference:

      “It’s a med-mal case for failure to diagnose breast cancer.”
      “It’s a birth-injury case with CP.”
      “My client is charged with being a felon in possession.”

We choose this language because it contains familiar shorthand that other attorneys will understand. But our courtroom audience is not a sophisticated legal audience; it’s a mishmash of teachers and tech writers, grandparents and grad students: people for whom common courtroom terms like plaintiff and defendant are often intimidating and ambiguous.

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Storytelling for Lawyers

Storytelling for Lawyers
As trial lawyers, we are storytellers. Most law schools, however, do not offer classes in storytelling. We are very lucky that Carl Bettinger, one of the best and most innovative trial lawyers in the country has answered these questions and more in his new book on storytelling in the courtroom entitled Twelve Heroes, One Voice. The great power in Bettinger’s book is that his approach forces us to shed the chains of litigating a case in favor of telling a compelling story.
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The True Heroes in the Courtroom - a review of Twelve Heroes, One Voice

The True Heroes in the Courtroom - a review of Twelve Heroes, One Voice
Book Review of Twelve Heroes, One Voice: I recently finished a fantastic book by one of the best trial lawyers in the country, Carl Bettinger. Every lawyer who presents his or her client’s case to a jury should read Twelve Heroes, One Voice. Buy this wonderful book. Learn to empower your jurors to become heroes. Tell them the story that lets them write the last chapter of justice for your clients.
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Trial In Action reviewed in the Whatcom County Bar

Trial In Action reviewed in the Whatcom County Bar
Book Review: From David Ball on Damages to Rules of the Road, numerous books written by experienced trial attorneys give perspective on how to successfully conduct jury trials. What persuades juries? What turns them off? Trial In Action: The Persuasive Power of Psychodrama is one of the newest books to broach the subject. In short, the authors explain how to use psychodrama in trial practice.
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Trial in Action: The Persuasive Power of Psychodrama

Trial in Action: The Persuasive Power of Psychodrama
Book Review: Trial in Action: The Persuasive Power of Psychodrama is not a book that be­longs on your bookshelf where it can be ignored. It is not meant to collect dust while the trial lawyer tries his or her cases in the “ordinary” way. It is a book that should be read immediately and often be­ cause the better you know and under­ stand the principles, the more effective you will be as you try your next case. As an added bonus, the more you will enjoy trying cases.
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Jim Perdue's Who Will Speak for the Victim comes to Trial Guides

Jim Perdue's Who Will Speak for the Victim comes to Trial Guides

Trial Guides is proud to provide Jim Perdue's Who Will Speak for the Victim to its customers.  The book has often been out of print, and difficult to obtain, but is in stock at Trial Guides. 

Who Will Speak for the Victim is a practical book for practicing lawyers. Special chapters address methods of arguing liability and damages in various types of personal injury cases, emphasizing the most effective approaches to relating the evidence and argument to the specific questions the jury must answer.

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Winning With Stories Comes to Trial Guides

Winning With Stories Comes to Trial Guides
Storytelling is amongst the most important skills for trial lawyers.  Winning with Stories: Using the Narrative to Persuade in Trials, Speeches & Lectures, is an examination of the power of the story in the art of persuasion. Inner Circle of Advocates member Jim M. Perdue proves that the story, as our primary vehicle for learning and teaching, is as important today as it was to our ancient ancestors. “Since the beginning of time, narratives have carried the truths of hope and justice.”
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