News — Storytelling
The Power of Storytelling for Lawyers
Thursday, February 25, 2021
"Your Jurors, Your Heroes" an article based on "Twelve Heroes, One Voice"
Wednesday, May 27, 2015
The following article is adapted from Carl Bettinger’s Twelve Heroes, One Voice: Guiding Jurors to Courageous Verdicts.
All too often, the question “What is your case about?” is met with responses filled with jargon, medical terms, and professional indifference:
“It’s a med-mal case for failure to diagnose breast cancer.”
“It’s a birth-injury case with CP.”
“My client is charged with being a felon in possession.”
We choose this language because it contains familiar shorthand that other attorneys will understand. But our courtroom audience is not a sophisticated legal audience; it’s a mishmash of teachers and tech writers, grandparents and grad students: people for whom common courtroom terms like plaintiff and defendant are often intimidating and ambiguous.
Storytelling for Lawyers
Friday, July 20, 2012
The True Heroes in the Courtroom - a review of Twelve Heroes, One Voice
Thursday, July 05, 2012
Trial In Action reviewed in the Whatcom County Bar
Tuesday, April 26, 2011
Trial in Action: The Persuasive Power of Psychodrama
Monday, March 07, 2011
Using the Story Narrative to Win in Trial
Tuesday, March 24, 2009
In Winning with Stories, trial lawyer Jim Perdue analyzes narrative elements in detail, showing how to craft a story with a strong beginning, memorable scenes, believable characters, a logical plot, vivid action, and a moving conclusion. Beyond this, Perdue demonstrates how to tell the story to maximum effect, with concepts as broad as giving soul to the story, and as specific as what the speaker should wear.
Eric Oliver's Case Story Theme Webinar
Monday, September 01, 2008
Many trial attorneys are acquainted with the idea of a case theme. Certainly all trial lawyers know the critical importance of establishing and reinforcing the strongest possible theme for your case story.
In this webinar learn from Eric Oliver, a national expert in persuasive legal communication and author of Facts Can’t Speak for Themselves, how to use a focus group to uncover the most effective theme for any case story.
Jim Perdue's Who Will Speak for the Victim comes to Trial Guides
Thursday, April 13, 2006
Trial Guides is proud to provide Jim Perdue's Who Will Speak for the Victim to its customers. The book has often been out of print, and difficult to obtain, but is in stock at Trial Guides.
Who Will Speak for the Victim is a practical book for practicing lawyers. Special chapters address methods of arguing liability and damages in various types of personal injury cases, emphasizing the most effective approaches to relating the evidence and argument to the specific questions the jury must answer.
Winning With Stories Comes to Trial Guides
Thursday, April 13, 2006