Winning Case Preparation: Understanding Jury Bias

David R. Bossart, Gregory Cusimano, Edward H. Lazarus & David A. Wenner

15 Reviews
Format: Paperback
Condition: New
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Sale price$145.00

Since 2005, trial consultants David Bossart, Gregory Cusimano, Edward Lazarus, and David Wenner have been involved in some of the largest plaintiff’s verdicts in the country, totaling more than $4 billion. In Winning Case Preparation: Understanding Jury Bias, the top experts in jury bias offer a proven method of case preparation—whether you’re seeking to settle a minor impact case or gearing up for a massive medical malpractice trial—that is based on years of evidence-based research and experience.

The authors demonstrate how to analyze your case to determine its strengths and weaknesses, avoid being blindsided by issues you were unaware of, and offer a proven way of increasing the likelihood of your success. Their framework for how to prepare a case can help you better understand how jurors will respond to your facts and will teach you how to structure your trial story in a way that best communicates the information that is most important to those who decide it. For anyone who wants to understand how juries decide cases, this book is a must-read.

Paperback: 210 pages; First edition (2018); ISBN: 978-1941007723
Publisher: Trial Guides, LLC; AAJ
  1. Introduction
  2. The Jury Bias Model Part One: The Five Juror Biases
  3. The Jury Bias Model Part Two: The Ten Commandments
  4. Bottom Up™ versus Top-Down Case Preparation
  5. Investigating the Facts
  6. Conducting Jury Research
  7. Building the Case Core
  8. Developing the Trial Story
  9. Testing Your Case
  10. Understanding and Applying Beliefs
  11. Genuinely Listen and Speak Genuinely
  12. Conclusion

What Legal Leaders Are Saying

From four of the country’s leading thinkers on trial advocacy comes a book that describes a powerful model for preparing a case for trial. The analysis on focus groups is brilliant. I especially like the observation that we should keep asking questions of the focus group members until we understand not just what they think, but also why. This is one of the books that should be read by every lawyer before beginning to prepare a case for trial.

— Mark Mandell, member of the Inner Circle of Advocates, author of Case Framing, and past president of the AAJ
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Todd Y.
Verified Buyer
A Great read for developing/tweeking best practices
Anyone of us, seasoned or just starting can develop choices leading to best practices from reading this book.
Published date
04/29/23
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Frank C.
Verified Buyer
I attended a David Ball
I attended a David Ball video class and he recommended this book. His recommendation was spot on. This book will forever change how I handle my cases.
Published date
12/30/21
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Richard K.
Verified Buyer
Every trial attorney MUST read
Every trial attorney MUST read and study this book and master its Bottoms Up method. It's a game changer. The authors explain the Bottoms Up method with such clarity and succinctness that the reader can grasp the essence of this method. I have studied
Published date
11/26/21
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Jim L.
Verified Buyer
Winning Case Preparation
Excellent insight into how jurors think. It tells you how to you certain elements of your case to develop and present the best and most persuasive case to a jury. Highly recommended.
Published date
10/30/21
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Terence W.
Verified Buyer
Good Read on Importance of Understanding your Audience
I liked this book, definitely worth the read. Helpful reminder to keep your focus on what our lay audience thinks instead of what we think of our case, based upon our internal biases and the latent personality traits that tend to drive people to practice
Published date
02/08/21
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