Using Decision Science to Write Your Demand Letters

Demand Letters Disc 7

Sean Gamble
Using Decision Science to Write Your Demand Letters
Using Decision Science to Write Your Demand Letters

Using Decision Science to Write Your Demand Letters

Demand Letters Disc 7

Sean Gamble
$110.00

 

Learn from the lawyer Rick Friedman calls “the greatest demand writer” he knows.

A partner at Friedman Rubin Trial Lawyers, Sean Gamble specializes in traumatic brain injury cases and frequently works with lawyers across the country. Over the course of his career, he’s been involved in a range of cases from medical malpractice and nursing home neglect and abuse to insurance bad faith, toxic exposure, aviation law, and more.

In this video, Sean demonstrates how you can use decision science and compelling frames and language to increase the effectiveness of your demand letters. Sean covers a range of topics, including:

  • How the Defense Uses Emotions against Our Clients
  • Using Moral Foundations in Writing Your Demand Letters
  • Why You Need a Clear Moral Narrative in Your Demand Letters
  • Common Problems with Demand Letters
  • Using Statistics in Demand Letters to Demonstrate the Defendant’s Threat to the Community
  • The Practical Application of Moral Arguments in a Demand Letter
  • Using Moral Foundations to Show the Defendant’s Bad Conduct and the Plaintiff’s Good Conduct
  • Your Demand Letter May Be an Exhibit in a Future Bad Faith Case
  • How to Improve Client Outcomes by Using Moral Foundations
  • How Some Lawyers Obtain Larger Verdicts in Conservative Venues

Because most cases settle, the ability to write an effective demand letter is one of the most valuable skills a trial lawyer can have. This one-and-a-half hour presentation is filled with insights for any attorney who wants to take their ability to obtain just outcomes for their clients to the next level.

*PLEASE NOTE: This lecture is one part of the full 13-hour Demand Letters video sold by Trial Guides. This video includes highlights from an exclusive live event for lawyers. Certain exclusive content has not been included to preserve the value of attending the live event. Similarly, this video does not include the extensive written materials from the conference. Visit our Seminars & CLE page to find the next comprehensive Trial Guides seminar where you will learn even more.

  • Author

  • Details

    DVD: 109 minutes; 1st edition (2019); ISBN: 9781941007860
    Publisher: Trial Guides, LLC
  • Table of Contents

    Using Decision Science to Write Your Demand Letters 

    1 Introduction

    2 The Defense is Weaponizing Social Science against Us

    3 The Atlas of Emotions and Moral Foundations Theory

    4 The Five Categories of Emotions

    5 Fear

    6 Sadness

    7 Disgust

    8 Anger

    9 Enjoyment

    10 Understanding How the Defense Uses Emotions against Our Clients

    11 A Traditional Model of Morality versus Moral Foundations Theory

    12 Creating “Tribes” 

    13 Are We (the Adjustor, Jurors, and Yourself) All on the Same Side?

    14 Common Moral Foundations 

    15 Care/Harm Axis

    16 Fairness/Cheating Axis

    17 Liberty/Oppression Axis

    18 Gerry Spence’s Use of the Betrayal Theme

    19 Authority/Subversion Axis

    20 Sanctity/Degradation Axis (Disgust and Contamination)

    21 The Dominant Moral Foundations of Libertarians, Liberals, and Conservatives

    22 Using Moral Foundations in Writing Your Demand Letters, Arbitration, and Trial

    23 Dealing with Causation

    24 You Need a Clear Moral Narrative in Your Demand Letters, ADR, and Trial

    25 Common Problems with Demand Letters

    26 Using Statistics in Demand Letters to Demonstrate the Defendant’s Threat to the Community

    27 Using Plain English

    28 Practical Application of Moral Arguments in a Demand Letter

    29 Using Active Voice in Your Demand Letters

    30 Cut Out Dumb or Useless Facts in Your Demands, ADR, and Trial

    31 Choose Your Words Wisely

    32 Using Moral Foundations to Show the Defendant’s Bad Conduct

    33 Using Moral Foundations to Show the Plaintiff’s Good Conduct

    34 The Demand May Be an Exhibit in a Future Bad Faith Case

    35 Improving Client Outcomes by Using Moral Foundations

    36 How the Use of Moral Foundations Impact the Adjustor and Jurors

    37 How Some Lawyers Obtain Larger Verdicts in Conservative Venues

    38 Case Study A: Premises Liability

    39 Case Study B: Medical Malpractice

    40 Case Study C: Product Liability, Wrongful Death, and Psychological Injury

 

Learn from the lawyer Rick Friedman calls “the greatest demand writer” he knows.

A partner at Friedman Rubin Trial Lawyers, Sean Gamble specializes in traumatic brain injury cases and frequently works with lawyers across the country. Over the course of his career, he’s been involved in a range of cases from medical malpractice and nursing home neglect and abuse to insurance bad faith, toxic exposure, aviation law, and more.

In this video, Sean demonstrates how you can use decision science and compelling frames and language to increase the effectiveness of your demand letters. Sean covers a range of topics, including:

  • How the Defense Uses Emotions against Our Clients
  • Using Moral Foundations in Writing Your Demand Letters
  • Why You Need a Clear Moral Narrative in Your Demand Letters
  • Common Problems with Demand Letters
  • Using Statistics in Demand Letters to Demonstrate the Defendant’s Threat to the Community
  • The Practical Application of Moral Arguments in a Demand Letter
  • Using Moral Foundations to Show the Defendant’s Bad Conduct and the Plaintiff’s Good Conduct
  • Your Demand Letter May Be an Exhibit in a Future Bad Faith Case
  • How to Improve Client Outcomes by Using Moral Foundations
  • How Some Lawyers Obtain Larger Verdicts in Conservative Venues

Because most cases settle, the ability to write an effective demand letter is one of the most valuable skills a trial lawyer can have. This one-and-a-half hour presentation is filled with insights for any attorney who wants to take their ability to obtain just outcomes for their clients to the next level.

*PLEASE NOTE: This lecture is one part of the full 13-hour Demand Letters video sold by Trial Guides. This video includes highlights from an exclusive live event for lawyers. Certain exclusive content has not been included to preserve the value of attending the live event. Similarly, this video does not include the extensive written materials from the conference. Visit our Seminars & CLE page to find the next comprehensive Trial Guides seminar where you will learn even more.

What Legal Leaders Are Saying

I discovered Sean while reviewing the Trail Guides DVDs on demand letters. I am a Gerry Spence Trial Lawyers College Grad (Sept 2015) and a student of Reptile. He spoke directly to my heart in so many ways. His [presentation] was so genuine and powerful. He inspired me to rethink and reformat two medical malpractice demand letters that I was planning to send this week. I’m sure I won’t finish these newly empowered demands tonight, but it is an absolute joy to work on them and framing the case in the way he taught me.

— Curtis Dickinson, The Dickinson Law Firm, LLC

Customer Reviews

Reviews

Recommendations

30(b)(6)
30(b)(6) Deposing Corporations, Organizations & the Government Paperback/ Paperback $155.00
A Day with Gerry Spence and Paul Luvera
A Day with Gerry Spence and Paul Luvera DVD/ CD/ Audio Digital Download From $125.00
Advanced Demand Letters
Advanced Demand Letters Truck Accidents - Demand Letters Disc 6 DVD $90.00
Advanced Depositions Strategy and Practice
Advanced Depositions Strategy and Practice Paperback/ Paperback $145.00