Using Decision Science to Write Your Demand Letters - On Demand

Sean Gamble

8 Reviews
Material: On Demand Program
Price:
Sale price$110.00

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Learn from the lawyer Rick Friedman calls “the greatest demand writer” he knows.

A partner at Friedman Rubin Trial Lawyers, Sean Gamble specializes in traumatic brain injury cases and frequently works with lawyers across the country. Over the course of his career, he’s been involved in a range of cases from medical malpractice and nursing home neglect and abuse to insurance bad faith, toxic exposure, aviation law, and more.

In this video, Sean demonstrates how you can use decision science and compelling frames and language to increase the effectiveness of your demand letters. Sean covers a range of topics, including:

  • How the Defense Uses Emotions against Our Clients
  • Using Moral Foundations in Writing Your Demand Letters
  • Why You Need a Clear Moral Narrative in Your Demand Letters
  • Common Problems with Demand Letters
  • Using Statistics in Demand Letters to Demonstrate the Defendant’s Threat to the Community
  • The Practical Application of Moral Arguments in a Demand Letter
  • Using Moral Foundations to Show the Defendant’s Bad Conduct and the Plaintiff’s Good Conduct
  • Your Demand Letter May Be an Exhibit in a Future Bad Faith Case
  • How to Improve Client Outcomes by Using Moral Foundations
  • How Some Lawyers Obtain Larger Verdicts in Conservative Venues

Because most cases settle, the ability to write an effective demand letter is one of the most valuable skills a trial lawyer can have. This one-and-a-half hour presentation is filled with insights for any attorney who wants to take their ability to obtain just outcomes for their clients to the next level.


On Demand Program: 109 minutes
Original Air Date: 09/23/2017
5 out of 5 stars Based on 8 reviews
Popular topics
David B.
Use golden rule
What were your key takeaways from the program? Use golden rule in demands Which topics did you find least valuable and why? N/A
Published date
12/07/23
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Jamison J.
The use of moral frames
What were your key takeaways from the program? The use of moral frames drawn from moral foundations theory, as the overall structure/format for demand letters.
Published date
01/29/23
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Stephen B.
Verified Buyer
Structuring the demand
What were your key takeaways from the program? Structuring the demand around key values and emotions. Which topics did you find least valuable and why? The hypotheticals that comprised the last 20 mins of the presentation. I really wanted to see more
Published date
12/06/22
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James K.
More thought to framing
What were your key takeaways from the program? More thought to framing demand letters in terms of morality
Published date
11/14/22
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Taylor E.
Use betrayal
What were your key takeaways from the program? Use betrayal more Which topics did you find least valuable and why? He repeated himself and talked slow for a recorded CLE
Published date
01/28/22
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