Moral Core Advocacy

Finding the Heart of Your Case

Rick Friedman

Format: Audio Digital Download
Condition: New
Sale price$75.00


Plaintiffs' lawyers are intelligent, capable, and a compassionate group of people. Yet on average, we win only slightly more than half of the time, and the majority of those wins barely cover fees and time spent. Why are we losing so many cases?

Tort reform has cost us the battle for public opinion and the jurors' hearts and minds. We face the foregone conclusion that trial lawyers are in it for the money. Yes, it's about justice. But what we have trouble admitting to ourselves, and even deny, is that it's about money too. We hide from ideas, feelings, and thoughts that make us uncomfortable. The facts of our cases, if they aren't perfect. The moral issues behind them. Our motivations. Jurors can sense this.

In this DVD, Rick Friedman, author of bestselling books Rules of the Road™ and Polarizing the Case, explains how if we look at every part of the case—the good, the bad, and the ugly—we will come out on top. You and your client have the moral high ground. Learn how to cultivate the moral high ground and juxtapose it with the repugnant morals of the defense. Take your case in its entirety—the good and the bad—and win without shame.




Please Note:
If you choose Audio Digital Download, you will receive a zipped file containing an mp3 and m4b file.
If you are unfamiliar with these file types and what to do with them once downloaded, please see our documentation before purchasing:
-- Install your audio digital download on an Apple device (iPad, iPod, or iPhone):
-- Install your audio digital download on an Android device (phone, tablet, or music player):
-- Install your audio digital download on a PC
*We will also send you documentation on digital downloads in an email after you purchase.

DVD: 60 minutes; 2 discs; 1st edition (2010); ISBN: 978-1934833148
Publisher: Trial Guides, LLC

Disc 1 [60:26]

  1. We Are All Heroes
  2. Why Are We Losing Cases
  3. Case Scenario 1: Child Wrongful Death
  4. Case Scenario 1: Moral Examination
  5. Case Scenario 1: Your Moral Strength
  6. Case Scenario 1: Exposing the Defenses Moral Position
  7. Other Examples: Unmasking the Defenses Moral Position
  8. Case Scenario 2: Plaintiff with Prior Criminal Conviction
  9. Case Scenario 3: Long Term Care—Home vs Facility
  10. Final Thoughts on Moral Advocacy

Total running time: 60 minutes

Also included in package: CD of the same content

Frequently Purchased Together






Total price: $375.00

What Legal Leaders Are Saying

Rick Friedman does it again. Moral Core Advocacy isn’t some philosophical or moralistic tract. It’s about superb strategy that comes out of the best part of what drives the work you do.

— David Ball, author of Reptile and David Ball on Damages