Moral Core Advocacy: Finding the Heart of Your Case

In Vancouver at the AAJ Convention I stopped at the Trial Guides table and picked up Rick Friedman’s new lecture, Moral Core Advocacy. I listened to the CD on the plane ride home. I was so moved by the lecture that yesterday I pulled all our lawyers into the conference room to watch the DVD as a group. This prompted two hours of animated discussion about our cases and how they will benefit from Rick’s powerful insights. This is an important and empowering message and I recommend it to all of you and your firms.

Phenomenal. I purchased Moral Core Advocacy at a seminar and listened to it on my iPod on the way home. Rick’s strategy for dealing with some of the more difficult– yet commonplace– aspects of our cases is great. Just as with Rules of the Road or Polarizing the Case, this is something you’ll want to incorporate into your case preparation.

Moral Core Advocacy is refreshing, useful and inspiring. Rick Friedman’s hopeful and uplifting approach to client-advocacy provides a practical and thoughtful response to the pervasive anti-lawyer sentiments that harm the results we achieve for our clients.

Moral Core Advocacy, one of Rich Friedman’s recorded lectures, is a must hear/must see [it comes in CD and DVD]. Our clients and their cases have too long suffered the slings and arrows of juror skepticism and indifference. Rick, in one short hour, can show you how to make juror resistance the defense’s problem to solve. From opening statement to adequate verdict you will be playing offense against a defense struggling to find a message, any message, in the ruins of its all too familiar insinuations. Before the evidence begins, the “uninjured plaintiff gaming the system to get something for nothing” will have shed the slur and sit astride a large white horse while the defendant, afoot, tries to explain why it refuses to do what’s right. Rick Friedman show us how to shift the burden of persuasion to the defendant—in a way it may not be able to overcome. It may be malpractice not to have these disks.

Once again Rick Freidman has given us a powerful truth that will resonate with jurors. We come to trial with the moral high ground, now we can lay out that reason for our being there.