Digital Marketing for Law Firms is a comprehensive guide on how to create and build an engaging online campaign to attract new clients. A must-read for any lawyer who is serious about growth in this highly competitive environment.

Digital Marketing for Law Firms: The Secrets to Getting More Clients and Better Cases offers exactly what its subtitle claims: it takes the mystery out of online marketing. This helpful guide explains in simple terms not only why, but also how, to adopt internet marketing strategies that will result in a return on investment for your law firm. Digital Marketing for Law Firms is broken down into seventeen easily digestible chapters. My (nonlegal!) advice? It’s worth the purchase just for the opportunity to read and implement the steps described in the first chapter, on building a brand, and the sixth chapter, on writing online content that will turn potential clients into your clients.

Informative and insightful. Chip has taken what he has learned from his years of experience and put that information in an easy to understand format that provides answers to what works in digital marketing.

The foundation of all marketing is defining your brand, being true to your brand, and being open to the evolution of your brand as your firm grows. ‘Build it and they will come,’ stay true to your brand and the results will come!

LaFleur breaks down what it takes to take [your] law firm to the next level. This book offers practical guidance to law firms of all sizes, but I especially like that the solo practitioner can implement these strategies and tips.