Plaintiff’s lawyers are now faced with a sudden and unexpected shift in American culture that has radically changed how jurors think and deliberate. Incorrect assumptions about who the best and worst jurors may be for your client’s case can lead you to striking jurors who would have returned the best verdict for your client.
In this presentation, David Ball and Artemis Malekpour share their latest insights on plaintiff’s advocacy. They teach you how to create, and become part of, a cohesive group whose purpose is to provide justice and improve community safety.
David and Artemis focus on how to change and refine your methods to work in today’s fractious social climate. They discuss jurors’ changing views on scientific proof, feelings of alienation, and views of authority figures. This lecture also covers David Ball’s most recent thinking on using Rules of the Road™ in your cases.
David and Artemis also introduce a set of powerful tools to present damages during opening and closing statements that are not included in David Ball on Damages. These tools will help you strengthen your opening and empower your jurors to return the verdict you seek in closing.
Lastly, the final section is a special all-star panel discussion with David Ball, Artemis Malekpour, Joshua Karton, and Eric Oliver, that provides additional valuable insights on how you can succeed with today’s jurors.
*Please note: This video includes highlights from an exclusive live event. Due to copyright and other restrictions, this DVD set does not include any written materials from the conference. To learn more about our upcoming CLE events, visit our CLE page or give us a call at 1-800-309-6845.
It Is Important to Keep Learning While You Practice
We Are Practicing in Perilous Times
Focus Group Demonstration
Tribalism in Juries (and Society)
Understanding a Person’s Strongly Held Beliefs
Reinforcing Our Beliefs through Limited Information
Cognitive Dissonance
Republican Juror Belief Systems
Obtaining a Unanimous Jury During Politically Divided Times
A Trump Juror Is Not Always a Bad Juror for the Plaintiff
Seeking Common Values
Jurors Seek Authentic, Trustable Lawyers Who Respect Them
Factors That Drive Juror Anger
Political Division Is More Problematic Than Tort Reform
Trial Is Never About You—It’s About the Jury
Changing and Refining Our Methods
The Alienation of the Jury Can Drive Damages in Your Case
Relying on Redirect Invites Disaster
Reason and Logic Will Not Win Trials
Disc Two
Some Jurors Won’t Believe Scientific Proof
Focus on the Defendant’s Bad Conduct
Jurors Want Lawyers to Protect Society
“Tug Numbers”
Anchoring of Concepts, Arguments, and Rules
Never Tell Jurors What to Think
Disc Three
Screening for Case Weaknesses
Pre-Empting Common Issues of Concern in Jury Deliberations
David Ball Discusses the Domino Theory
Descriptive Terms for Conservatives
Differentiating “Rule” and “Duty”
Problems with Reading Your Opening or Closing
Disc Four
Problems with Using Legalese
Powerful Tools for the Unconscious Mind
Closing Statement
The Purpose of Compensation Is to Deter Conduct
Arguing Damages against Multiple Defendants
Reconsidering Negligence Arguments
Focusing on Your Most Important Task
Troubleshooting Common Problems
Who Can Testify versus Who Should Testify
Disc Five
Introduction
Limiting the Legal Team in Trial
Performance in Closing
Alignment
“Backwards” Analysis of Cases
Asking for Noneconomic Damages
Be Careful of Assuming Jurors will Relate to Your Client
Attributing the Damages to the Defendant throughout Trial
Using Reptile Concepts to Increase Damages
Conservatives Hate Blamers and Love Punishment
Strikes for Cause Help Other Jurors
Offensively Using a Late Admission of Liability
Discussing Admissions with Jurors
Words Matter in Addressing Liability
Plaintiff’s lawyers are now faced with a sudden and unexpected shift in American culture that has radically changed how jurors think and deliberate. Incorrect assumptions about who the best and worst jurors may be for your client’s case can lead you to striking jurors who would have returned the best verdict for your client.
In this presentation, David Ball and Artemis Malekpour share their latest insights on plaintiff’s advocacy. They teach you how to create, and become part of, a cohesive group whose purpose is to provide justice and improve community safety.
David and Artemis focus on how to change and refine your methods to work in today’s fractious social climate. They discuss jurors’ changing views on scientific proof, feelings of alienation, and views of authority figures. This lecture also covers David Ball’s most recent thinking on using Rules of the Road™ in your cases.
David and Artemis also introduce a set of powerful tools to present damages during opening and closing statements that are not included in David Ball on Damages. These tools will help you strengthen your opening and empower your jurors to return the verdict you seek in closing.
Lastly, the final section is a special all-star panel discussion with David Ball, Artemis Malekpour, Joshua Karton, and Eric Oliver, that provides additional valuable insights on how you can succeed with today’s jurors.
*Please note: This video includes highlights from an exclusive live event. Due to copyright and other restrictions, this DVD set does not include any written materials from the conference. To learn more about our upcoming CLE events, visit our CLE page or give us a call at 1-800-309-6845.