David Ball on Damages Advances and Innovations: A Recorded Seminar

David Ball and Artemis H. Malekpour

Format: DVD
Condition: New
Sale price$395.00

Please Note: If you choose the Audiobook option, you can access it through the Trial Guides App for Lawyers button on your account page.

Click here for further information on Audiobooks

Plaintiff’s lawyers are now faced with a sudden and unexpected shift in American culture that has radically changed how jurors think and delib­erate. Incorrect assumptions about who the best and worst jurors may be for your client’s case can lead you to striking jurors who would have returned the best verdict for your client.

In this presentation, David Ball and Artemis Malekpour share their lat­est insights on plaintiff’s advocacy. They teach you how to create, and become part of, a cohesive group whose purpose is to provide justice and improve community safety.

David and Artemis focus on how to change and refine your methods to work in today’s fractious social climate. They discuss jurors’ changing views on scientific proof, feelings of alienation, and views of authority fig­ures. This lecture also covers David Ball’s most recent thinking on using Rules of the Road™ in your cases.

David and Artemis also introduce a set of powerful tools to present dam­ages during opening and closing statements that are not included in David Ball on Damages. These tools will help you strengthen your open­ing and empower your jurors to return the verdict you seek in closing.

Lastly, the final section is a special all-star panel discussion with David Ball, Artemis Malekpour, Joshua Karton, and Eric Oliver, that provides additional valuable insights on how you can succeed with today’s jurors.

*Please note: This video includes highlights from an exclusive live event. Due to copyright and other restrictions, this DVD set does not include any written materials from the conference. To learn more about our upcoming CLE events, visit our CLE page or give us a call at 1-800-309-6845.

DVD: 444 minutes; 1st edition(2019); ISBN: 9781941007945
Publisher: Trial Guides, LLC

Disc One

  1. It Is Important to Keep Learning While You Practice
  2. We Are Practicing in Perilous Times
  3. Focus Group Demonstration
  4. Tribalism in Juries (and Society)
  5. Understanding a Person’s Strongly Held Beliefs
  6. Reinforcing Our Beliefs through Limited Information
  7. Cognitive Dissonance
  8. Republican Juror Belief Systems
  9. Obtaining a Unanimous Jury During Politically Divided Times
  10. A Trump Juror Is Not Always a Bad Juror for the Plaintiff
  11. Seeking Common Values
  12. Jurors Seek Authentic, Trustable Lawyers Who Respect Them
  13. Factors That Drive Juror Anger
  14. Political Division Is More Problematic Than Tort Reform
  15. Trial Is Never About You—It’s About the Jury
  16. Changing and Refining Our Methods
  17. The Alienation of the Jury Can Drive Damages in Your Case
  18. Relying on Redirect Invites Disaster
  19. Reason and Logic Will Not Win Trials


Disc Two

  1. Some Jurors Won’t Believe Scientific Proof
  2. Focus on the Defendant’s Bad Conduct
  3. Jurors Want Lawyers to Protect Society
  4. “Tug Numbers”
  5. Anchoring of Concepts, Arguments, and Rules
  6. Never Tell Jurors What to Think


Disc Three

  1. Screening for Case Weaknesses
  2. Pre-Empting Common Issues of Concern in Jury Deliberations
  3. David Ball Discusses the Domino Theory
  4. Descriptive Terms for Conservatives
  5. Differentiating “Rule” and “Duty”  
  6. Problems with Reading Your Opening or Closing


Disc Four

  1. Problems with Using Legalese
  2. Powerful Tools for the Unconscious Mind
  3. Closing Statement
  4. The Purpose of Compensation Is to Deter Conduct
  5. Arguing Damages against Multiple Defendants
  6. Reconsidering Negligence Arguments
  7. Focusing on Your Most Important Task
  8. Troubleshooting Common Problems
  9. Who Can Testify versus Who Should Testify


Disc Five

  1. Introduction
  2. Limiting the Legal Team in Trial
  3. Performance in Closing
  4. Alignment
  5. “Backwards” Analysis of Cases
  6. Asking for Noneconomic Damages
  7. Be Careful of Assuming Jurors will Relate to Your Client
  8. Attributing the Damages to the Defendant throughout Trial
  9. Using Reptile Concepts to Increase Damages
  10. Conservatives Hate Blamers and Love Punishment
  11. Strikes for Cause Help Other Jurors
  12. Offensively Using a Late Admission of Liability
  13. Discussing Admissions with Jurors
  14. Words Matter in Addressing Liability