Digital Marketing for Law Firms

The Secrets to Getting More Clients and Better Cases

Chip LaFleur
Digital Marketing for Law Firms
Digital Marketing for Law Firms

Digital Marketing for Law Firms

The Secrets to Getting More Clients and Better Cases

Chip LaFleur
$85.00

This item is currently on pre-order and will ship on or before December 30th, 2020.

In [Digital Marketing for Law Firms], you’ll find detailed information about how to build your law firm’s brand, create a website, and connect with people through compelling blogs, ad campaigns, and social media platforms. The text is filled with practical information, examples, and anecdotes. Even after many years of working with Chip and his team, I learned some new things while reading it.”

— Tom Crosley, Founder of Crosley Law 

It’s a simple truth: You can’t represent nonexistent clients, and you can’t support your staff, or yourself, without cases.

Author Chip LaFleur has spent years successfully helping lawyers across the country build their law firms by reaching their ideal clients. LaFleur knows that for a law firm, no matter how many clicks, leads, or impressions you might get, clients and cases are the only true metrics that matter. In this book, LaFleur teaches you how to use the digital tools, knowledge, and strategies that will actually bring clients to your office.

This book is a guide to building your practice. Whether you’re looking to go it alone or hire an expert, Digital Marketing for Law Firms offers practical steps and law-firm specific examples that you can start using immediately to take your firm to the next level.

  • Author

  • Details

    Paperback: 436 pages; 1st edition (2020); ISBN: 9781951962074
    Publisher: Trial Guides, LLC
  • Table of Contents

    Foreword

    Acknowledgements

    Introduction

    1. Foundations: Your Brand
    2. Foundations: Your Audience
    3. Foundations: Tools and Tactics
    4. Build Your Core Website
    5. Upgrade and Optimize Your Website
    6. Plan and Maintain a Content Strategy
    7. Engage Your Followers on Social Media
    8. Email Newsletters That Engage Your Followers
    9. Nurture Leads with Email Automations
    10. Use Visual Content to Hold Attention
    11. Networks and Creating Brand Ambassadors
    12. Paid Advertising: Start with Social
    13. Paid Advertising: Pay-Per-Click
    14. Paid Advertising: Monitoring
    15. Practical Client Acquisition Strategies
    16. Going Beyond the Basics: Analytics
    17. Working with an Agency
    18. Conclusion
    Glossary
  • Look Inside the Book

This item is currently on pre-order and will ship on or before December 30th, 2020.

In [Digital Marketing for Law Firms], you’ll find detailed information about how to build your law firm’s brand, create a website, and connect with people through compelling blogs, ad campaigns, and social media platforms. The text is filled with practical information, examples, and anecdotes. Even after many years of working with Chip and his team, I learned some new things while reading it.”

— Tom Crosley, Founder of Crosley Law 

It’s a simple truth: You can’t represent nonexistent clients, and you can’t support your staff, or yourself, without cases.

Author Chip LaFleur has spent years successfully helping lawyers across the country build their law firms by reaching their ideal clients. LaFleur knows that for a law firm, no matter how many clicks, leads, or impressions you might get, clients and cases are the only true metrics that matter. In this book, LaFleur teaches you how to use the digital tools, knowledge, and strategies that will actually bring clients to your office.

This book is a guide to building your practice. Whether you’re looking to go it alone or hire an expert, Digital Marketing for Law Firms offers practical steps and law-firm specific examples that you can start using immediately to take your firm to the next level.

What Legal Leaders Are Saying

Digital Marketing for Law Firms is a comprehensive guide on how to create and build an engaging online campaign to attract new clients. A must-read for any lawyer who is serious about growth in this highly competitive environment.

— Andy Citrin, Andy Citrin Injury Attorneys

Digital Marketing for Law Firms: The Secrets to Getting More Clients and Better Cases offers exactly what its subtitle claims: it takes the mystery out of online marketing. This helpful guide explains in simple terms not only why, but also how, to adopt internet marketing strategies that will result in a return on investment for your law firm. Digital Marketing for Law Firms is broken down into seventeen easily digestible chapters. My (nonlegal!) advice? It’s worth the purchase just for the opportunity to read and implement the steps described in the first chapter, on building a brand, and the sixth chapter, on writing online content that will turn potential clients into your clients.

— Amanda Narvaes, partner at Drew Cooper & Anding, director-at-large at Women Lawyers Association of Michigan, 2018-2020

Informative and insightful. Chip has taken what he has learned from his years of experience and put that information in an easy to understand format that provides answers to what works in digital marketing.

— Matthew R. Myers, Myers Law Firm, PLLC

The foundation of all marketing is defining your brand, being true to your brand, and being open to the evolution of your brand as your firm grows. ‘Build it and they will come,’ stay true to your brand and the results will come!

— Jason A, Plotkin, Esq., CEO of the Pinder Plotkin Legal Team, a Maryland Personal Injury and Workers’ Compensation law firm

LaFleur breaks down what it takes to take [your] law firm to the next level. This book offers practical guidance to law firms of all sizes, but I especially like that the solo practitioner can implement these strategies and tips.

— Kari Santana, Law Offices of Kari Santana

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