The way to play it safe in law school was to raise and explain every possible issue. If five arguments supported a particular result, you had better discuss them all. Civil and criminal classes support this type of issue spotting, and some law firms believe this works in litigation. But, this law school training works against you at trial.
Since mid-2006, David Ball and three of America's top trial attorneys; Atlanta's Don Keenan, Kentucky's Gary Johnson, and Wyoming's Jim Fitzgerald; have been conducting a unique series of deep-research jury sessions across the country. The results have surpassed the team's most optimistic hopes, and will revolutionize the legal field's understanding of juror decision-making. They are working on a new book including this content tentatively called Reptile: Welcome to the Plaintiff's Revolution. Without throwing out the tried-and-true David Ball on Damages methodology or any of a number of other effective approaches, the new methods transform even the worst of jurors into your allies. The playing field remains as steeply tilted as ever; but now the tilt is in our favor.
The results of the 2006-08 research mean that the long courtroom nightmare of "tort-reform" is finally ending. If you think this is an exaggeration, you have not yet learned the new approach.
We recently received the following lawyer success story using Rules of the Road:
"I recently tried a bad faith case here in Kentucky that was supposed to be a very conservative jurisdiction. The judge, as well as everyone else, warned me not to turn down the offer of $300,000. We did, and the verdict was $755,000 plus $195,000 to be added for attorneys fees. Not a big verdict for California, but very respectable for here.
Trial Guides is now distributing "Closing Statements in Child Injury and Death Cases."
This book is a “must have” for any lawyer representing injured children. This book is a compilation of closing statements in child injury and wrongful death cases by 23 of the nation's Top Personal Injury Lawyers. Each lawyer is a member of the Inner Circle of Advocates, an organization comprised of the 100 best plaintiff trial lawyers in the United States. Most of the closing statements in this book came from cases in which the jury returned verdicts in excess of $1,000,000.