Meet Bill Bailey: Attorney, Professor, Visual Communicator

  Professor William “Bill” Bailey has devoted nearly forty years to trial law. During his career as both attorney and professor, Bailey has made se...
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Trial Lawyers and the Issue of Objections

Trial Lawyers and the Issue of Objections

Law schools teach that you should object to every objectionable question, and raise every issue in litigation. Following your law school education on these issues risks you losing your clients' trial. Instead of following legal dogma, Trial Guides products provide practical advice by leading practicing lawyers on how to best represent your clients.
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Becoming a Trial Lawyer: Forget Playing it Safe

Becoming a Trial Lawyer: Forget Playing it Safe

The way to play it safe in law school was to raise and explain every possible issue. If five arguments supported a particular result, you had better discuss them all. Civil and criminal classes support this type of issue spotting, and some law firms believe this works in litigation. But, this law school training works against you at trial.

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Trial in Action by Rick Friedman - Trial Guides

Becoming a Trial Lawyer: Beyond Technique

Lawyers with nearly flawless technique can lose case after case, while lawyers who appear clumsy and bumbling can win repeatedly. To be a good trial lawyer, be willing and able to give yourself to the jury. Not the self you wish you were or the self you think the jury might wish you were, but your actual self, the part of you that is scared, angry, or tired and the part of you that feels the justness of your case.
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Show the Story William Bailey Robert Bailey

$20 million verdict obtained using Show the Story

Trial Verdict Success: I am an attorney in Texas and I cannot speak highly enough of your recent publication Show the Story by William and Robert Bailey. I just used the visual strategies outlined in this book to win a unanimous jury verdict of $20 million in Houston, Texas. This verdict was twice what we asked for throughout voir dire and all the way through closing arguments.
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"Trial In Action" reviewed in The Colorado Lawyer

"Trial In Action" reviewed in The Colorado Lawyer

Book Review: Trial in Action presents a unique twist on the trial lawyer’s art. The authors strongly believe that, as a trial lawyer, "your goal is to help your juries hear, see, and feel your client’s stories." As a means to this end, they present the technique of legal "psychodrama," in which the lawyer prepares for trial through dramatic role playing.
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Rules of the Road Friedman Malone

Authors take "Rules of the Road" further down the road

Book Review "Rules of the Road, A Plaintiff’s Lawyer’s Guide to Proving Liability  Drawing on additional years of experience in their own cases, from teaching and working with and comparing experiences with plaintiff’s trial lawyers, Friedman and Malone have significantly advanced the process presented in the original book. This book is inexpensive and indispensable.
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Trial in Action Trial Lawyers College

Trial In Action reviewed in the Whatcom County Bar

Book Review: From David Ball on Damages to Rules of the Road, numerous books written by experienced trial attorneys give perspective on how to successfully conduct jury trials. What persuades juries? What turns them off? Trial In Action: The Persuasive Power of Psychodrama is one of the newest books to broach the subject. In short, the authors explain how to use psychodrama in trial practice.
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Trial in Action - The Power of Psychodrama Trial Lawyers College

Trial In Action reviewed in Trial Talk®

Book Review: Every now and then, a book comes along with new and revolutionary ideas that break the monotony of the traditional way of preparing and trying a case. Trial in Action: The Persuasive Power of Psychodrama is such a book. You’ve read Rick Friedman; you’ve read David Ball; you’ve read Gerry Spence. If you want to take the next step in your development as a trial lawyer, you owe it to yourself to read Trial in Action.
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Trial in Action - National Association of Criminal Defense Lawyers

Trial in Action Reviewed in The Champion

Trial in Action: The Persuasive Power of Psychodrama is a primer on psychodrama and an exceptional manual on trial skills. It is hard to sit still as you work your way through this book. The authors believe in the power of connection that comes from knowing ourselves and our clients and our willingness to confront the hard questions in our cases. The premise of the book is that "the power of psychodrama lies not in the intellect but in emotion, connection, and realization that as human beings we share many universal stories and are not alone."
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Announcing A New Relationship between Trial Guides and AAJ

Announcing A New Relationship between Trial Guides and AAJ

Trial Guides is proud to announce an exciting new relationship with the American Association for Justice ("AAJ") as publisher for future AAJ Press publications. This relationship continues Trial Guides’ tradition of providing the most comprehensive, cutting-edge publications available to help you improve your practice and better represent your clients.
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New Trial Guides Book - Moe Levine on Advocacy

New Trial Guides Book - Moe Levine on Advocacy

Moe Levine is perhaps the most influential source for America's leading trial lawyers. His books and videos have been their secret weapon for decades - well before Trial Guides existed.  This book took Trial Guides founder Aaron DeShaw three years to compile and edit, in cooperation with Levine's children.  The book collects all known material - much of which was unpublished during his life, and will make his ideas accessible to a larger audience of lawyers at a much lower price. Moe Levine on Advocacy is an incredible treasure trove of ideas for your future as a lawyer. Buy your copy today.
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Rick Friedman Obtains $5.86 Million Verdict

Rick Friedman Obtains $5.86 Million Verdict

PEMCO insured the defendant's vehicle with a policy limit of $1.25 million. The plaintiff's losses were significantly greater than this amount. However, the plaintiff did not want to go after the defendant and his parents personally or force them into bankruptcy. Therefore, at mediation Harper demanded the $1.25 million policy limit to settle the claim. PEMCO refused, saying that they would "never pay policy limits on this claim." The defendants asked what would happen to them if an excess verdict were awarded? PEMCO assured them that PEMCO would pay "any amount awarded." PEMCO offered nothing and the case was scheduled for trial.
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New! Reptile - Welcome to the Revolution CLE

New! Reptile - Welcome to the Revolution CLE

Since mid-2006, David Ball and three of America's top trial attorneys; Atlanta's Don Keenan, Kentucky's Gary Johnson, and Wyoming's Jim Fitzgerald; have been conducting a unique series of deep-research jury sessions across the country. The results have surpassed the team's most optimistic hopes, and will revolutionize the legal field's understanding of juror decision-making. They are working on a new book including this content tentatively called Reptile: Welcome to the Plaintiff's Revolution.  Without throwing out the tried-and-true David Ball on Damages methodology or any of a number of other effective approaches, the new methods transform even the worst of jurors into your allies. The playing field remains as steeply tilted as ever; but now the tilt is in our favor.

The results of the 2006-08 research mean that the long courtroom nightmare of "tort-reform" is finally ending. If you think this is an exaggeration, you have not yet learned the new approach.

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Customer Obtains $755K Verdict on $300K Offer Using Rules of the Road

Customer Obtains $755K Verdict on $300K Offer Using Rules of the Road

We recently received the following lawyer success story using Rules of the Road:

"I recently tried a bad faith case here in Kentucky that was supposed to be a very conservative jurisdiction. The judge, as well as everyone else, warned me not to turn down the offer of $300,000. We did, and the verdict was $755,000 plus $195,000 to be added for attorneys fees. Not a big verdict for California, but very respectable for here.

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"Closing Statements" Featuring 23 Inner Circle Members, Now Available at Trial Guides

"Closing Statements" Featuring 23 Inner Circle Members, Now Available at Trial Guides

Trial Guides is now distributing "Closing Statements in Child Injury and Death Cases."

This book is a “must have” for any lawyer representing injured children. This book is a compilation of closing statements in child injury and wrongful death cases by 23 of the nation's Top Personal Injury Lawyers. Each lawyer is a member of the Inner Circle of Advocates, an organization comprised of the 100 best plaintiff trial lawyers in the United States. Most of the closing statements in this book came from cases in which the jury returned verdicts in excess of $1,000,000.

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