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News — Reptile Jury Verdicts

Keenan and Ball's Reptile Helps Attorney Win Multi-Million Dollar Jury Verdicts

Keenan and Ball's Reptile Helps Attorney Win Multi-Million Dollar Jury Verdicts
Over the course of the past six months, David Ball and Don Keenan have revealed a new method of trying cases based upon fundamental human needs which the "reptilian" brain regulates. Lawyers throughout the country are trying these methods and winning large verdicts. As reported last week, two lawyers in Texas obtained an $85 million verdict and a $20 million verdict using the method. More recently, Keith Fryer of Georgia obtained a $5.5 million judgment in an auto-pedestrian collision case using the Reptile method.
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$84 Million verdict using Rules of the Road and Reptile

$84 Million verdict using Rules of the Road and Reptile

A jury in Dallas County Texas recently returned an $84 million verdict against U-Haul Corporation in a negligence case for failure to inspect, warn of dangers, and repair its trucks. Plaintiff's trial attorneys Marquette Wolf and Ted Lyon of Texas argued the case. 

Attorney Wolf patterned his arguments after the "Reptile" research in David Ball and Don Keenan's newest book, Reptile: The 2009 Manual of the Plaintiff's Revolution. When used in conjunction with the technique outlined in Rules of the Road, this research has the power to negate tort reform. Wolf suggested to the jury that corporations must follow the rules, and added that corporations know how to be careful, but only choose to do so when protecting their money rather than people.

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