The A.M.P. Method: Building & Presenting a Persuasive Case - Live Webinar

Description

Join trial attorney Jonathan Lomurro to learn a structured, practical approach to building stronger cases, clearer arguments, and more persuasive presentations from intake through trial. Based on the principles in Lomurro’s new book, The A.M.P. Method, this seminar will focus on how attorneys can adopt a disciplined method for analyzing a case, identifying its core message, and presenting that message in a way that is accurate, memorable, and compelling.

Participants will learn how to use The AMP Method to organize evidence, sharpen themes, prepare witnesses, frame liability and damages, and connect complex facts to commonsense principles. The program will address how effective advocacy depends not only on what attorneys know, but on how they select, sequence, simplify, and strengthen their cases so judges, jurors, mediators, adversaries, and clients can understand why their cases matter.

By the end of the seminar, attorneys will have a practical framework for applying the method to pleadings, discovery, depositions, motions, settlement presentations, openings, examinations, and closings. The goal is to help lawyers become more intentional advocates—more focused in preparation, more persuasive in presentation, and more effective in turning facts into proof, proof into themes, and themes into results.

This program will cover:

• The AMP Framework: Turning Facts into Focused Advocacy
• Case Analysis: Identifying the Core Problem, Proof, and Persuasive Theme
• Message Development: Sequencing, Simplifying, and Strengthening the Story
• Practical Application: Using AMP in Depositions, Motions, Mediation, and Trial

Click here for Access Instructions for Webinars.

Each user must register individually as they will need their own login to access the program and comply with CLE requirements.

Need accreditation in another jurisdiction?  Fill out this form and note Course No. 261222W00. 

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Author

Jonathan Lomurro

Trial Lawyer

Details

Live Webinar:

December 22nd, 2026 ♦ 3:30 PM ET ♦ 12:30 PM PT

60 minutes followed by up to 15 minutes of Q&A

Accreditation

Approved and Pending Credits

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Accreditation Not Available

VA

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