Show the Story: The Power of Visual Advocacy

William S. Bailey & Robert W. Bailey

Format: Paperback
Condition: New
Sale price$165.00

When you litigate a case, you know every detail intimately. You know your client, you've seen their injuries at the worst, you've been to the accident scene, and commiserated with the witnesses. The mediator, the judge, the jury—they have nothing more than the series of words you string together. That is, unless, you Show the Story. In this groundbreaking work by attorney William Bailey and trial consultant Robert Bailey, you'll learn to create compelling visual presentations and make your cases come alive. This is more than a simple poster board or powerpoint slide. It's learning how to tell a story in pictures—presenting the setting, the defendant, the actions, and the defendant's choices in images. What happened, and when did it happen?

The authors explain how to get the judge to allow your graphic presentation, with extensive discussions about what meets the standards for evidence. You'll learn how to work with a graphic arts professional in getting the right information to the artist, and when and how to involve your client. You'll also learn strategies for making sure your story in pictures gets in to the jurors' and decision makers' heads—and stays there—throughout the trial and into deliberations.

This masterpiece on visual communication teaches you to think in pictures, then present those pictures in a compelling way to your audience. Filled with examples, presentations used in actual cases, and step-by-step instructions, Show the Story is your key to becoming an effective visual communicator in the courtroom and in conferences. 

Paperback: 428 pages; 1st edition (2011); ISBN: 978-1934833384
Publisher: Trial Guides, LLC
  1. Introduction
  2. Part I: Visual Learning
  3. Our Visual World
  4. Communicating Visually
  5. Part II: Show the Story
  6. Thinking Like a Film Director
  7. Establishing the Story's Settings
  8. Introducing Characters Visually
  9. Presenting the Story's Rule of Theme
  10. Setting Up the Conflict
  11. Showing the Standards
  12. Identifying Character Choices and Actions
  13. Re-creating Climactic Moments
  14. Seeing the Big Picture
  15. Part III: Visual Tools and Techniques
  16. Making Your Case Stick
  17. How Tech Savvy Should I Be?
  18. Employing the Locus in Quo
  19. Building the Theme
  20. Creating Computer Illustrations and Animations
  21. Working with Computer-Graphics Specialists
  22. Avoiding the Pitfalls
  23. Exmaining Computer-Illustration Case Studies
  24. Creating Illustrations from Source Material
  25. Using Google Earth
  26. Part IV: Visual Foundation
  27. Hearing a Judge's Perspective
  28. Dealing with Evidentiary and Ethical Issues
  29. Enhancing Reality
  30. Expanding Traditional Evidence Rules
  31. Winning an Admissibility Knife Fight
  32. Turning the Weapon Around: Defense into Offense
  33. The Future Is Now
  34. Appendices
  35. A. Defending with Visuals
  36. B. The Defense Playbook

Also included with book: DVD with sample animations

What Legal Leaders Are Saying

Trial lawyers who have had the privilege of working with Robert Bailey on a case recognize his film director like brilliance in telling the trial story. Finally, there is a book that teaches trial lawyers how Bailey works his magic. Fortunately, this book is collaboration between Robert and his brother, William, who is one of those rare trial lawyers who understands how the use visual imagery to persuade. Together these two teach us how transform our case into winning story. Every trial lawyer needs this book!

— David A. Wenner, Co-creator of the Jury Bias Model™