A must for focus groups
"Great focus groups resource"
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If you don’t already include focus groups into your trial preparation, now is the time to start. There is no better way to learn about a potential jury’s beliefs, as well discover key insights into the strengths and weaknesses in your cases. Join leading jury bias experts Gregory Cusimano and David Wenner as they introduce one of the easiest ways you can begin using focus groups and walk you through the pros and cons of running an online focus group.
Cusimano and Wenner will cover the different kinds of online focus groups and the benefits of each. They will cover the problems you are likely to experience and practical tips for handling them, and also discuss the different platforms available for running an online focus group. The pandemic has forced many people to become more comfortable with online technology, and has made hosting focus groups a more attractive option than ever before. Don’t miss out on this opportunity to learn how you can benefit from one of the most useful tools a trial attorney can use.
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On Demand Program: 72 Minutes
Original Air Date: 07/21/2021
Overall rating: 4.6666665 / 5 from 9 reviews.
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"Great focus groups resource"
"What were your key takeaways from the program? start early, know the facts, dont get tunnel vision Which topics did you find least valuable and why? I wasnt interested in the political online forum"
"What were your key takeaways from the program? Focus group early! Which topics did you find least valuable and why? n/a"
"What were your key takeaways from the program? Every lawyer should be doing focus groups"
"What were your key takeaways from the program? Grateful for insight on zoom. Which topics did you find least valuable and why?"
"What were your key takeaways from the program? Do more Focus Groups!!! Which topics did you find least valuable and why? None. All relevant and well chosen. The Focus Group video selections and ""Audio Illusion"" segments were well chosen and illustrated David and Greg's points masterfully. So much more to learn."
"What were your key takeaways from the program? Confidentiality Agreements are critical for online focus group participants; Listen to focus group; don't think of ways to rebut; Seriously consider Concept Groups, not just Structured or Mock Trial groups; Political bias predicts, frequently, whether a juror will rule for P or D regardless of the evidence Which topics did you find least valuable and why? Actually, I learned something from all of them."
"What were your key takeaways from the program? LISTEN filling in the cracks of missing or ambiguous info Which topics did you find least valuable and why? pros and cons list"
"What were your key takeaways from the program? securing confidentiality, security of online focus groups Which topics did you find least valuable and why?"