Luvera on Advocacy eBook

Paul Luvera & Lita Barnett Luvera

Format: eBook
Condition: New
Sale price$145.00
Also Available: Luvera on Advocacy

This book is about winning cases. Written by Paul Luvera and Lita Barnett Luvera, two highly successful and experienced plaintiffs’ lawyers, this book offers a bounty of insight and advice on how to successfully represent injured clients.

The authors offer a vast wealth of knowledge, including lessons from their own careers, examples from great attorneys of the past, and discussions of modern research and how it applies to the practice of law. Inside you will find lessons and explorations on the following and more:

  • ten basic rules for winning cases
  • persuasion, neuroscience, and effective communication
  • lessons from great trial lawyers of the past
  • authenticity, credibility, and trust worthiness
  • case evaluation and analysis
  • depositions
  • case frames and themes
  • settlement discussions
  • jury decision-making
  • preparing clients for deposition and testimony
  • opening statement
  • direct examination & witness testimony
  • common cross-examination problems
  • difficult opponents and judges
  • damages arguments
  • questions regarding life expectancy and future damages

Paul and Lita offer you a collection of distilled wisdom, earned from decades of successfully representing clients. Don’t miss out on your chance to learn from two of the top trial lawyers in America.

Your eBooks are now accessible from your Trial Guides account! Click here for instructions.

Do you want the eBook and print book? After you complete your purchase of the print book you will receive a coupon code via email to purchase the eBook for $20.

eBook: 436 pages; 1st edition (2020); ISBN: 9781941007976
Publisher: Trial Guides, LLC


Publisher’s Note


Part One: Advocacy

  1. Why Can’t A Woman Be More Like A Man?
  2. Using Repetition, Anchoring & Perceptual Positioning
  3. Political Advice for Trial Lawyers
  4. Who You Gonna Believe, Me or Your Own Eyes?
  5. Great Trial Lawyers Have the Right Attitude
  6. Lessons from Earl Rogers & Clarence Darrow
  7. Facing Unfair or Discriminatory Conduct with Courage
  8. Dealing with Annoying Opponents and Autocratic Judges
  9. Losing
  10. Great Trial Lawyers of the Past
  11. Persuasion Fundamentals for Trial Lawyers
  12. Professional Conduct with the Trial Judge
  13. Sharks and Your Trial Practice

Part Two: Pretrial

  1. Find the Yellow Brick Road
  2. Ten Rules for Winning Cases
  3. Kenny Rogers was Right!
  4. Some Thoughts about Mediation
  5. Deposition Outline for Defense Experts
  6. Depositions Involving Risk-Benefit Analysis

Part Three: Trial—The Jury

  1. Is the CBS TV Series Bull Aptly Named?
  2. How Do Jurors Arrive at a Verdict?
  3. Understanding Jurors
  4. Identifying Juror Personality Traits in Voir Dire

Part Four: Trial—Opening Statement

  1. Elements of a Great Opening Statement

Part Five: Trial—Direct Examination

  1. Conduct Compelling Direct Examinations
  2. Direct Examination Done Right
  3. Preparing Your Clients for Testifying: Meet Your New Best Friend
  4. Improving Your Expert Witness’s Testimony

Part Six: Trial—Cross-Examination

  1. Cross-Examining a Medical Defense Expert
  2. Cross-Examining an Evasive Witness
  3. Dealing with Life Expectancy

Part Seven: Trial—Argument

  1. Arguing the Verdict Amount
  2. Senior Citizen Personal Injury Cases
  3. Arguing Damages to the Jury
  4. Helping the Jury Understand the Reality of Suffering from Injury

What Legal Leaders Are Saying

Paul Luvera has been recognized as one of America’s most skilled trial lawyers for many years. For the last twenty, I have had the opportunity and pleasure of learning from Paul about trial practice because of our association in the Inner Circle of Advocates. Now, Paul and Lita have written Luvera on Advocacy, which allows anyone who is interested in trial work, whether a beginner or a seasoned veteran, to learn from them as I have. Reading and, more importantly, studying this book can do nothing but enhance your trial skills.

— Alexander Blewett III, member of the Inner Circle of Advocates and fellow in the International Academy of Trial Lawyers, the American College of Trial Lawyers, and the International Society of Barristers