Inside the Juror's Mind

What Every Trial Lawyer Needs to Know

David A. Wenner

Format: DVD
Condition: New
Sale price$145.00

David Wenner is a nationally recognized trial lawyer and trial consultant, specializing in catastrophic injury/wrongful death cases and medical malpractice. He is perhaps best known for his work on juror bias and decision making. Along with Greg Cusimano, he created the incredibly successful Jury Bias Model™, and has long been an authority on the topic, lecturing across the country on overcoming juror bias. Wenner has been named in Super Lawyers magazine, Best Lawyers in America, and has the Martindale-Hubell highest A.V. rating. He is a longstanding member of AAJ (formerly ATLA), and has acted on the NCA Board of Trustees and as an AAJ Diplomate.

In this CD/DVD set, Wenner teaches you the basic ideas behind the Jury Bias Model™. Everyone has certain beliefs, feelings, and attitudes that lend themselves to decision making. These ideas are deeply ingrained in the juror's psyche, and it is unrealistic to believe that jurors will be able to put aside their predetermined beliefs and prejudices in deciding your case outcome. With our largely "tort-reformed" society, many people are conditioned to have negative attitudes toward lawyers, plaintiffs, and awarding damages.

In this lecture, Wenner explains how to identify the jury bias issues that you face and prepare your trial story accordingly. In this way, you can use a juror's predispositions—which may not, on surface level, appear to your advantage—to get a great outcome. Wenner shows us not only why jurors decide the way they do, but also how to influence them on a basic instinctual level.


DVD: 96 minutes; 2 discs; 1st edition (2011); ISBN: 978-1934833292
Publisher: Trial Guides, LLC

Disc 1 [55:15]

  1. Introduction
  2. Origin of Jury Bias
  3. Development of Intuition
  4. FMRI Machine
  5. Understanding Your Jurors
  6. Understanding Your Jurors
  7. Your Juror's Story
  8. Persuading Jurors
  9. Intuitive Shortcuts
  10. Intuitive Shortcuts
  11. Intuitive Shortcuts
  12. Priming
  13. Unconscious Priming
  14. Unconscious Priming
  15. Unconscious Priming

Disc 2 [41:04]

  1. Focus the Juror's Attention
  2. Opening Statements and Jurors
  3. Juror's Memories
  4. Applying Juror's Memories
  5. Juror's Judgement
  6. Juror's Judgement
  7. Juror's Emotional Response
  8. Anchors and Reference Points
  9. Framing
  10. Framing

Total running time: 1 hour 36 minutes