Excellent resource
"This video stands the test of time and has been very helpful with preparing focus groups on a smaller budget."
Focus Group Strategies to Connect with Today’s Jurors - On Demand CLE
$100.00
Unit price
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Description
Description
Focus groups are the not-so-secret weapon of successful trial preparation. There is perhaps no better way to gauge the strengths and weaknesses in your case, identify potential juror biases, and mold your strategy for a successful verdict. With evolving technology—and an increasingly tense political climate—focus groups now offer invaluable insights into real-time microtrends and juror preferences.
Join trial attorneys Maxey Marie Scherr and John Camillus as they share current trends in jury consulting, as well as how the current political climate can shape juror behavior. Whether you're seeking to hone your messaging, refine your voir dire, or simply get a sneak peek at your potential jury’s reactions, this webinar provides practical, actionable guidance you can apply immediately.
Topics covered will include:
- How focus groups serve as a mock jury to test arguments, uncover hidden biases, and gauge emotional responses before trial
- Strategies for refining case messaging, improving voir dire preparation, and streamlining case presentation
- Step-by-step instructions for conducting focus groups, from pre-session briefings to post-session analysis
- How to identify and address juror biases influenced by current political and social trends, including issues of social justice
- Best practices for testing witness credibility, selecting case themes, and sequencing evidence for maximum impact
- Social media data, emotion-driven research, virtual focus groups, and other emerging trends in jury consulting
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Tips for integrating focus group insights into trial prep and cost-benefit analyses
This webinar is your chance to unlock the science of persuasion and jury dynamics, and defang the defense before stepping inside a courtroom. Don’t miss this opportunity to learn how to use the most powerful tool in your trial-prep arsenal.
Click here for Access Instructions for On Demand Programs.
Each user must register individually as they will need their own login to access the program and comply with CLE requirements.
Need accreditation in another jurisdiction? Fill out this form and note Course No. 250715D00.
Details
Details
On Demand Program: 75 Minutes
Original Air Date: 07/15/2025
Accreditation
Accreditation
Approved and Pending Credits
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MO, VA
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Overall rating: 4.625 / 5 from 8 reviews.
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Reviews
Focus groups.
"What were your key takeaways from the program? Focus groups! Which topics did you find least valuable and why? None. What were your key takeaways from the program? Focus groups! Which topics did you find least valuable and why? None."
How to conduct.
"What were your key takeaways from the program? The ideas on how to conduct an effective focus group and tailor it to the hotbutton issues in your case."
Very successful.
"What were your key takeaways from the program? The two presenters apparently are high-powered, and very successful in everything they touch. However, the nuts and bolts of organizing and conducting a focus group was not sufficiently addressed. Which topics did you find least valuable and why? Time was limited, only one hour. So, the baby gossling story and whether we think relatively or absolutely did not seem to fit with the topic of conducting a focus group."
Use a focus group.
"What were your key takeaways from the program? Learing how to assemble and use a focus group jury. Which topics did you find least valuable and why? All of the topics were valuable."
Very impressive.
"What were your key takeaways from the program? Camillus was very impressive. Which topics did you find least valuable and why? I enjoyed the entire program."
Incredibly helpful.
"What were your key takeaways from the program? Focus groups are incredibly helpful and don't have to be an entire trial to be useful to fit your needs."
$250 opening.
"What were your key takeaways from the program? $250 opening."
