Concepts in Jury Psychology - On Demand

William A. Barton

Format: On Demand Program
Sale price$125.00

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Bill Barton has been practicing law for thirty-five years and has tried over five hundred jury trials. Barton has numerous million dollar verdicts in medical malpractice, child abuse, insurance bad faith, and product liability cases. He is a member of the American College of Trial Lawyers, a fellow of the International Society of Barristers, and has been listed in three categories in The Best Lawyers in America. He is the author of Recovering for Psychological Injuries, now in its third edition.

In this video Bill discusses concepts in jury psychology, and how to conduct yourself in trial in order to win. Learn how to address the biases, prejudices, and sympathies we face in every trial. Most importantly, learn how you can damage your verdict being too aggressive in trial.

Bonus Video—includes "Rebuttal" and "Never Giving Up"

This bonus video includes two separate lectures. "Rebuttal" is a brief lecture on using rebuttal more effectively. "Never Giving Up" shows Barton discussing the history of Goddard v. Farmers, his case that lasted for twenty-one years—one of the longest legal cases in US history. This video was taped fifteen years into the case, shortly after Barton had obtained a $20.4 million verdict. While this lecture discusses Oregon law in some detail, Barton also discusses important trial strategy concepts applicable in every jurisdiction.



*This video is part of a series by Trial Guides in which historical videos of America’s leading lawyers and experts are restored to create a unrivaled educational resource for plaintiff lawyers. Please note that due to the age of these videos, the original video tapes have lower resolution than today's DVDs. Royalties from this video series go to support state and county trial lawyer associations.


On Demand Program:
Original Air Date: 2010
Accreditation is not being offered for this On Demand Program