Understanding Juror Bias and Decision-Making, September 21-23, 2018, Atlanta, GA

Understanding Juror Bias and Decision-Making (CLE Live Event)

Using Social Science to Prepare a Winning Case

  • Seminar Description
  • Accreditation
  • Registration Information & Event Schedule
  • Hotel & Location Information
  • Faculty Biography Summaries
  • Event Policies
  • Event Sponsors


Since 2005, trial consultants David Bossart, Gregory Cusimano, Edward Lazarus, and David Wenner have been involved in some of the largest plaintiff’s verdicts in the country, totaling more than $4 billion. In Understanding Juror Bias and Decision-Making: Using Social Science to Prepare a Winning Case, these top experts in jury bias share a proven method of case preparation that is based on years of evidence-based research and experience. And in this event, the Winning Works team will bring those lessons to life.

By the end of this seminar, you will learn to:

  1. Analyze your cases
  2. Discover their strengths and weaknesses
  3. Use the Bottom Up case preparation method for settlement or trial so you will get the best results possible

In just two-and-a-half days, this group will help you better understand how jurors will respond to your facts and how to structure your trial story in a way that best communicates the information that is most important to those who decide it.

A copy of their book, Winning Case Preparation: Understanding Jury Bias, is included in the purchase of this program.

Includes an optional two-hour evening ethics session

Also included in the program is a two-hour special guest presentation by Sean Carter, the Humorist at Law. In this surprisingly funny presentation, “Fail Better,” Sean Carter will illustrate how even hidden and seemingly benign biases prevent lawyers from effectively representing clients and creating diverse and inclusive workplaces. And while these biases are somewhat unavoidable, it is possible for lawyers to "fail better" in a continuing effort to eliminate bias in the legal profession.


   for Understanding Juror Bias and Decision-Making CLE Live Event.

PLEASE NOTE: This event is open only to civil plaintiff’s OR criminal defense counsel. Lawyers who perform any work on behalf of insurance companies or any form of civil defense work are not allowed to attend. All attendees will be required to sign and submit an affidavit to that effect before being allowed entry. No audio or video recording is allowed.

Trial Guides applies for accreditation from the jurisdictions in which our attendees are licensed. More jurisdictions are added often. If you register now for this event and your state is not already listed, we will seek accreditation in your state.

Total Minutes:

The event is planned for 1,110 minutes, including 120 minutes of ethics eligible topics (elimination of bias)


  • Alabama: 18.5 general credits (including 2 ethics credits)
  • Arkansas: 18.5 general credits (including 2 ethics credits)
  • California: 22.5 general credits (including 2 bias credits)
  • Colorado: 22 general credits (including 2.4 ethics credits)
  • Florida: 22 general credits (including 2.5 bias elimination)
  • Georgia: 18 general credits (including 2 ethics and 6 trial credits)
  • Illinois: 18.5 general credits (including 2 ethics credits)
  • Louisiana: 18.5 general credits (including 2 professionalism credits)
  • Missouri: 22.2 general credits
  • Nebraska: 18.5 general credits (including 2 professional responsibility credits)
  • Nevada: 18.5 general credits (including 2 ethics credits)
  • Ohio: 18.5 general credits (including 2 of attorney professional conduct)
  • Oregon: 18.5 general credits (including 3.75 access to justice credits)
  • Tennessee: 18.5 general credits (including 2 dual credits)
  • Texas: 16 general credits (including 2 ethics credits)
  • Washington: 18.5 general credits (including 2 pending ethics credits)

    Eligible for Credit under Reciprocity or Out of State Rules:

    Alaska, Alberta, Arizona, Connecticut, California, Hawaii, Maine, New Hampshire, New Jersey, New York

    Applications in Process:

    NC, NM, MS, VA

    Non-MCLE Jurisdictions:

    Maryland, Massachusetts, Michigan, South Dakota and Washington, D.C.

    Additional jurisdictions are being added as attorneys register for the event. Accreditation is sought based on the barred jurisdiction(s) of the attendees.

The daily event schedule is as follows:

  • Friday: 8 a.m. to 5 p.m.
  • Saturday: 8 a.m. to 9 p.m.
  • Sunday: 8 a.m. to 12 p.m.

The cost of registration is as follows:

  • Price:
    • $2,250 $1,795—Special Price
  • With Trial Guides New Lawyer Program discount (Please note that no other discounts will apply.):
    • $1,500 $1,350—Special Price

Trial Guides is pleased to provide a financial hardship policy for registration costs. For more information, click here to download the program rules and application.

Trial Guides has selected The Whitley Hotel in the coveted Buckhead neighborhood of Atlanta, Georgia. Located on the northwest side of I-285, this luxury collection hotel boasts an awe-inspiring view of the city skyline outside and timeless sophistication inside.

To book your room by phone, call 404.237.2700 and ask for the Trial Guides Room Block.

Hotel Address:

The Whitley

3434 Peachtree Road, N.E.

Atlanta, GA 30326 United States

David Wenner

David Wenner is recognized throughout the country as an authority on juror bias and decision-making. A partner in the Phoenix law firm of Snyder & Wenner, P.C. and Winning Works, he has spent the past twenty years litigating catastrophic injury and death cases, lecturing across the country on juror bias and decision-making, and developing a successful juror bias model. He is listed in Best Lawyers in America.

Gregory Cusimano

Gregory S. Cusimano graduated from the University of Alabama in 1965, receiving a BS. He received a Juris Doctor degree in 1968. He has served in every office of the Alabama Association for Justice, (formally ATLA) including President. He was also appointed by the Alabama Supreme Court to take part in rewriting the Alabama Pattern Jury Instructions. Greg is listed in Best Lawyers in America and Best of the US, and he was the second inductee into the Hall of Fame of the Small Office Practice Section of AAJ.

Ed Lazarus

Ed Lazarus is a partner in the trial strategy firm Winning Works as well as the president of Lazarus Strategic Services. As a principal in Winning Works, Lazarus supports attorneys in complex litigation by consulting on jury selection, conducting focus groups and community attitude surveys, developing case themes and openings, and designing and analyzing supplemental jury questionnaires. Lazarus worked at the DNC, developing and coordinating message strategy between the DNC, White House, and House and Senate Democratic Leadership.

Sean Carter

Sean Carter is the cofounder of Mesa CLE, a company devoted to solid legal continuing education with a healthy dose of laughter. Sean draws heavily on his wealth of experience in the law and on his background as a stand-up comedian. His approach to the everyday dilemmas faced by lawyers has made him a favorite at legal conferences. Each year, he presents more than 100 programs on such topics as legal ethics, professionalism, stress management, diversity, substance abuse, legal marketing, and presentation skills. And while each program is different, they all have one thing in common—humor and plenty of it.