Before trial, we were offered nothing. At trial, I used Polarizing the Case for the first time. My client had $17,000 in medical bills for rotator cuff surgery. The defense attacked my client, who was an honest, hard-working family man, as a liar, cheat, and fraud who was trying to get something for nothing. After trial, before the verdict, we were offered $125,000—my client refused. The jury returned a verdict of $500,000. Polarizing the Case is a masterpiece that I recommend to every plaintiff’s attorney!

Polarizing the Case teaches lawyers to turn tables on malingering defense.

If you have been dissatisfied with the amount of the verdicts you have been getting or would like some fresh ideas to improve your presentation of damages at trial, Polarizing the Case is worth your time and money.

Polarizing is a great book for experts, even though it was written for lawyers.

I’ve used the Polarizing technique for about four years now, and have not once been denied justice in my last eight trials. I’ve had to ask juries to listen carefully to the words the defense counsel uses, who hint, wink, insinuate and suggest however softly that my client is a liar, a fraud and a malingerer because they won’t flat-out say what they mean. But their message is unmistakable. And to date, not one defense counsel has owned up to their tactics. I’ve seen jurors smile when they recognize the tactics after I point them out.

My heart skipped a beat when I first heard from the defense that “perhaps my client was a malingerer.” I didn’t say a word, I didn’t argue and I took them to trial having faith in the polarizing technique. I shamelessly used it (almost word per word). The offer was $35,000 and my verdict was for $497,000. Thank you Mr. Friedman for such a wonderful technique.

The day before a jury gave me a $1.8 million verdict in a case that I put together and presented based on principles in Rick’s two books, Rules of the Road and Polarizing the Case (along with a little help from Reptile). His techniques really worked. Mine was a psychiatric overlay case. The defense was calling my client a liar/malingerer, without actually saying the words. I had to turn the defense neuro-psychatrist and show that he was the liar. Which I did, using a lay witness, as Rick recommended in his book.

The jury in our case returned a verdict of $476,880.28, less 20% for comparative negligence, for a net of $381,504.28 in a whiplash case. The plaintiff rear ended a car, that had just rear ended the defendant’s vehicle. $16,000 medical, of which $12,000.00 was for ER. Other bills for 3 doctor’s visits and 10 physical therapy sessions. Last treatment Aug. ’05. Offer during trial $20,000. Demand $75,000. Before closings, the judge (in very conservative county) told me I ‘lost this jury,’ and predicted a verdict of between $15K and $25K. Asked the jury for $784,080.28. The defense suggested medical bills, minus whatever comparative (claimed plaintiff going too fast). Of some interest, jury gave 100% of $384,000 for pain and suffering, before reducing by 20%. Thanks for all you do to share your wisdom with the rest of us, so that we can get the best possible results for our clients. BTW, each time I had to drive out to court, I listened to your Moral Core CD in the car. Pure genius.

Stunningly simple in concept, yet more effective than any other approach I’ve seen to neutralize unfair defense doctors.

Rick Friedman’s stunning effort, Polarizing the Case: Exposing and Defeating the Malingering Myth unmasks feelings that all trial lawyers have no doubt had at some level in every case.

Remember the old Raid commercials where Mr. Raid sprays the dirty slime bugs, sending them screaming and cursing to a horrifying, shrivelling, screaming death?

[This book] is the Sun Tzu treatise for attacking and defeating common defenses in personal injury cases.

Rick Friedman’s important new book is essential for all lawyers who have suffered the sting of hearing their clients’ real injuries mocked, minimized and maligned.

I read lots of books about lawyering, and after a while a lot of it starts to sound the same. The same recycled ideas, the same rules, the same strategies. But every now and then someone comes along with something that breaks the monotony. Rick Friedman’s book Polarizing the Case is one of those.

[It] is the Bible for anyone trying cases in today’s climate. It covers all aspects of trying a personal injury cases today.

Every lawyer who represents injured souls must read this book.