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Ten Wrong Reasons for Not Doing Focus Groups

Ten Wrong Reasons for Not Doing Focus Groups

Excerpt From Advanced Depositions Strategy & Practice by Phillip Miller and Paul Scoptur 1. I have all the proof I need.This statement is an example of ego gone wild. As we have said, there is lawyer proof and there is jury proof. The proof that the jury needs to find in your favor is often very different than what we as lawyers think is important. Without knowing the jury proof, you will miss critical evidence and testimony in your case. When there is something the jurors want to know—part of their proof—and it is missing from the evidence, they will make up whatever facts they...

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Trial Team Obtains Record $10M Verdict Using Trial by Human and Rules of the Road™

Trial Team Obtains Record $10M Verdict Using Trial by Human and Rules of the Road™

In a county where it’s said that civil plaintiff cases go to die, the trial team of Nicholas Rowley, Courtney Rowley, and Theresa Bowen of Carpenter, Zuckerman & Rowley tried a case deemed unwinnable by other lawyers. They obtained a record $10 million verdict. The three attorneys worked as a team using the methods in Trial by Human and Rules of the Road to win a case where the police named their client as at fault. This case, like many others, hinged on a detailed investigation and a trial team that understood how to overcome difficult odds. The Case Their client was a 15-year-old boy riding...

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$20 Million Verdict using Show the Story

Troy D. Chandler sent us this verdict:  I cannot speak highly enough of your recent publication Show the Story by William and Robert Bailey. I just used the visual strategies outlined in this book to win a unanimous jury verdict of $20 million in Houston, Texas. This verdict was twice what we asked for throughout voir dire and all the way through closing arguments. The explanation for this result can be found in the visual techniques described in Show the Story, a book that shows attorneys how to reach the decision maker on an emotional level where decisions are often made....

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