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News — Jury Bias

Ask, Analyze, and Act

Ask, Analyze, and Act

Ashley B. Fournet reviews Winning Case Preparation: Understanding Jury Bias by David R. Bossart, Gregory Cusimano, Edward H. Lazarus & David A. Wenner  Winning Case Preparation: Understanding Jury Bias is a book from which every lawyer can benefit. David Bossart, Gregory Cusimano, Edward Lazarus, and David Wenner use their collective knowledge and experience as trial lawyers and jury bias experts to identify and discuss how to combat anti-plaintiff jury biases. An essential read for trial lawyers, this book provides excellent insights into how to configure your case. Building on their focus group research, the authors describe five common biases jurors may exhibit—suspicion, victimization, personal responsibility,...

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Preparing for the Only Thing that Matters: What the Jury Will Think

Preparing for the Only Thing that Matters: What the Jury Will Think

By Rafael Urquia Originally published in the December 2018 issue of Trial News, the monthly newspaper of the Washington State Association for Justice. Good lawyers with good cases lose trials – all the time. What? Impossible! This defies all common sense and reasoning. I’m a trial lawyer. I know how to present case! Good lawyers with good cases lose jury trials because six to twelve community members decide a case not a lawyer or a judge. So, it does not matter if you are the world’s greatest lawyer or you have the world’s greatest case. If you do not effectively communicate...

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Jury Bias Model™ and Bottom-Up Preparation

Written by Winning Works Bias is an inclination or prejudice in favor of or against something, a person, a group or thought when compared to another. Often, it is considered to be unfair. Bias can work for or against you. Everyone has feelings, beliefs and attitudes that color their perceptions of the world. Identifying how potential jurors make judgments, form opinions and explain behavior is critical to the outcome of your trial. When a potential juror holds a bias that is key to the issues inherent to your case, the potential juror cannot be expected to evaluate the evidence objectively...

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Trial Guides Jury Bias Live CLE Event

Trial Guides Jury Bias Live CLE Event

Trial Guides is pleased to announce a jury bias continuing legal education event in Atlanta Georgia on September 21-23, 2018.  The event is titled: Understanding Juror Bias and Decision Making: Using Social Science to Prepare a Winning Case.

This jury bias CLE features leading researchers and trial consultants Greg Cusimano, David Wenner, David Bossart, and Ed Lazarus. Cusimano and Wenner who created the Jury Bias Model, and are widely recognized as the legal profession's leading experts on jury bias.

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McDonalds' Coffee Case Documentary is Available at Trial Guides

McDonalds' Coffee Case Documentary is Available at Trial Guides

Trial Guides is pleased to distribute the new documentary Hot Coffee about the McDonald's coffee case to the legal community:

Have you ever been burned by jurors who believe the McDonald’s coffee case is proof that you are trying to hit the “lawsuit lottery” with a frivolous lawsuit?

Hot Coffee is an important documentary exposing big businesses’ relentless attack on the jury system. The movie covers how those seeking to deny citizens a right to a fair trial launched the tort reform campaign in the mid-1980s and have continued to spend millions of dollars per year to convince the public that we have out-of-control juries, too many frivolous lawsuits, and a civil justice system that needs reforming.

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Eric Oliver's Facts Can't Speak for Themselves Comes to Trial Guides

Eric Oliver's Facts Can't Speak for Themselves Comes to Trial Guides

Through a cooperative deal with NITA, Trial Guides brings you trial consultant Eric Oliver's book Facts Can't Speak for Themselves. Legal decision makers construct their own case story version when judging a case. In fact, they reauthor their own version of the case story presented to them several times before arriving at the one they use to decide the case. Their individual stories influence the verdict as much as individual backgrounds and beliefs, or the attorney’s case presentation in court. This groundbreaking book offers straightforward steps for trial professionals to identify and use these stories to refine the most compelling...

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