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News — Chip LaFleur

Digital Marketing for Law Firms

Reviewed by Kendra Long Originally published in the September 2021 edition of Trial News, a monthly newspaper from the Washington State Association for Justice. I started my own practice last year. Thinking back, it might not have been the best time to go solo. COVID-19 restricted my ability to pursue traditional networking avenues, and I had to figure out how to create a thriving new practice during a pandemic. I decided to turn to digital marketing to get my practice off the ground. The problem was that I was ignorant about digital marketing. Like many people in my position, I Googled the topic. I read the...

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Book Review: Digital Marketing for Law Firms

Reviewed by Alan LeVar Originally published in the Summer 2021 issue of ATLA Docket, a quarterly publication from the Arkansas Trial Lawyer Association.  I did not take a marketing class in law school. I do not believe they offered a law school class on marketing.  I suspect they still do not offer marketing classes in most law schools, although many of them now offer law practice management classes. Presumably such a class would include some instruction on marketing. Regardless, I think it is fair to say that most street lawyers do not get an adequate business education and certainly are not...

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