Description

Reptile Bundle

Reg. $109.95 Buy $105
Reptile (Paperback)
The Culture Code (Paperback)

Dr. David Ball, America's most influential trial consultant, has changed the face of modern trial advocacy. He has written two best selling books: David Ball on Damages and Theater Tips & Strategies for Jury Trials, and has advised on more than a thousand civil and criminal cases.

Attorney Don Keenan has obtained 145 verdicts/settlements over $1 million, eight over $10 million and one verdict over $100 million. He was the youngest president of the Inner Circle of Advocates, and Oprah Winfrey distinguished him as a "person of courage" for his child advocacy work.

Ball & Keenan Bundle

Reg. $465 Buy $440
Reptile (Paperback)
Rules of the Road (Hardcover)
David Ball on Damages (Paperback)
Closing Arguments, Vol. I (Paperback)
Closing Arguments, Vol. II (Paperback)

Together, David Ball and Don Keenan are revolutionizing plaintiff's law with Reptile: The 2009 Manual of the Plaintiff's Revolution. Learn about the reptile brain, and how and why jurors make the decisions they do. This groundbreaking new research from Ball, Keenan, Jim Fitzgerald, and Gary C. Johnson teaches you how to make tort reform have only a negligible impact on juries. Using the jurors' most primitive instincts of safety and self-preservation, you can show jurors that your case isn't only about getting justice for your plaintiff, but about the livelihood of each individual juror and their communities.

This must-have book will supplement your use of David Ball on Damages and Rick Friedman's and Patrick Malone's Rules of the Road, giving you the knowledge you need to help jurors do the right thing, and help you win. Do not try another case before reading this book and learning the new research!

Reviews

"The Reptilian model of litigation offers the clearest explanation of how and why the defense wins by inciting irrational fear in jurors, and how the plaintiff counters these deceptive practices by helping jurors understand their role as the ultimate stewards of community safety and welfare."
—Michae Freeman, Ph.D., D.C., M.P.H.

"David Glenn of Grapevine, Texas, and I used the Reptile and Rules techniques, along with our teachings from Gerry Spence at the Trial Lawyers College in a case in Hope, Arkansas, and two weeks ago got what we believe is the largest verdict ever against a single doctor defendant in a medical malpractice case in Arkansas, $5.223  million. This is not to say we were not lucky with an outstanding set of jurors, and a wonderful trial judge, but still, the bottom line is that this stuff really works."
—Jim Keever, M.D., J.D., Texarkana TX

"On June 16, I obtained judgement on a verdict for $5.5  million... using the lessons I learned at the Reptile seminar in Atlanta back in May. Evidence showed that other companies were doing the same and I argued to the jury the community purpose behind a large verdict."
—Keith Fryer, Esq., Alpharetta GA