•David Ball's Damage Forum set to launch through Trial Guides more...
David Ball, Ph.D., the nation's leading jury consultant, and author of David Ball on Damages, is nearing completion of a Damages internet forum, where he will share with plaintiff lawyers, his most recent reseach on how to overcome jury bias. Trial Guides expects to open the forum in late August 2008.
•David Ball to release new Focus Groups DVD through Trial Guides more...
David Ball, Ph.D., the nation's leading jury consultant, and author of David Ball on Damages, is nearing completion of a video for lawyers on how to do their own focus groups. The DVD, called Focus Groups: How to do Your Own Jury Research, will provide trial lawyers with up to date information on how to effectively use focus groups to refine your case and case themes. Trial Guides expects to release the DVD set in October 2008.
•Trial Guides author Rick Friedman gets $60 million verdict using Polarizing the Case more...
A federal court jury in Las Vegas returned unanimous verdicts last week against Paul Revere Life Insurance Company and UnumProvident Corporation (Unum Group) in the partial retrial of a lawsuit originally tried to verdict in 2004. In the 2004 trial, the jury awarded $1.6 Million in compensatory damages and $10 Million in punitive damages to G. Clinton Merrick in connection with the insurers' denial of his disability claim. The insurers appealed and the punitive award was ultimately sent back for retrial before a new jury. Merrick v. Paul Revere Life Ins. Co., 500 F.3d 1007, C.A.9 (Nev.), 2007.
In last week's verdicts, the jury ordered Paul Revere Life Insurance Co. to pay $24 Million and UnumProvident Corporation was ordered to pay $36 Million. The punitive award of $60 Million is six times the previous award that had been appealed by the insurers following the 2004 trial.
Trial Lawyer Rick Friedman alleged that improper claims handling practices begun at Provident were brought to Paul Revere and influenced its claim handling with respect to Merrick's claim both before the initial denial and afterward. These practices at the Unum Group of disability insurers have been the subject of media scrutiny including expose's on 60 Minutes and Dateline NBC as well as in multiple governmental investigations. "The jury heard evidence of a fifteen year scheme to cheat disabled people," said Rick Friedman, Merrick's lead trial attorney. "The money made off this scheme is in the hundreds of millions, if not billions of dollars. Jury after jury, and regulator after regulator has condemned their practices, but still they continue." According to Friedman, "the verdicts will keep coming until their practices change."
In opening statement and throughout trial, Friedman used the trial techniques discussed in his best selling Trial Guides books Polarizing the Case, and Rules of the Road. To see the Judgment entered by the court on July 3, 2008, click here.
•Trial Guides book cited as the reason for Allstate's disclosure of the McKinsey Documents more...
In a story released April 12, 2008, the New Orleans Times - Picayune cites Trial Guides upcoming public version of From Good Hands to Boxing Gloves as the reason Allstate Insurance released the McKinsey Documents on its web site a week earlier.
The Times-Picayune noted:
"The posting also comes a month before New Mexico attorney David Berardinelli releases a consumer-oriented book, "From Good Hands to Boxing Gloves: The Dark Side of Insurance," about Allstate's quest to become more profitable to the detriment of its customers, which he wrote after seeing some of the McKinsey documents in a car wreck case."Read Story
•From Good Hands to Boxing Gloves Public Version set for late May release. more...
After gaining massive media attention, Trial Guides From Good Hands to Boxing Gloves is set for release in a public format in late May 2008. This book, a short and concise summary of the material in the legal book by the same name, will teach the public about the significant changes that have occurred in insurance since the 1990s, complete with recreations of the McKinsey Documents.
Major media coverage:
-CNN feature story "Small Crash, Small Cash" - more...
On February 7, 2007, CNN released its findings from an 18 month investigation into Allstate and State Farm Insurance, and the companies decision to deny claims to increase profits. The feature focuses on the book "From Good Hands to Boxing Gloves" by Trial Guides, and features co-authors David Berardinelli, Esq. and Dr. Michael Freeman.
To see the video of the presentation follow these links: Part 1 | Part 2
A 30 minute investigative report is planned for Sunday February 18, 2007 at 10:30 EST on CNN.
-PBS NOW feature - Read Story, Watch Video
-Bloomberg feature - Read Story
-Good Hands co-author testifies Allstate documents scientifically bogus Read Story
•Rick Friedman's new book arrives at Trial Guides more...
Trial Guides is proud to announce an ongoing relationship with our best selling author Rick Friedman. Friedman, an Inner Circle of Advocates member, and best selling author of Rules of the Road and Polarizing the Case, has submitted his manuscript for his next book Rick Friedman on becoming a Trial Lawyer. Expected release is in November 2008.
•Paul Luvera comes to Trial Guides more...
Paul Luvera has been described as "a role model" by Gerry Spence. His recent $40.1 million verdict made national headlines, but it is only one of many major verdicts that have marked his career. Now, Luvera brings his acclaimed December 2008 lecture at the Fairmont in Seattle to Trial Guides. The set will include a 5 hour DVD set and a 300 page book on trial advocacy. Luvera, a member of the Inner Circle of Advocates, joins fellow Inner Circle members Rick Friedman, Patrick Malone, Don Keenan and Jim Perdue at Trial Guides. Paul Luvera's DVD and book are expected in late July 2008.
•David Ball to release new Focus Groups DVD through Trial Guides more...
David Ball, Ph.D., the nation's leading jury consultant, and author of David Ball on Damages, is presently shooting a video for lawyers on how to do their own focus groups. The DVD will be an update to his original video on this topic Do Your Own Jury Focus Group which was released in 1998, and has only been available on VHS. Trial Guides expects to release the completely new version of Do Your Own Focus Groups on DVD in August 2008.
•William Barton comes to Trial Guides more...
William Barton, is one of the leading lawyers in the United States with over 500 trials to his credit. He is the best selling author of Recovering for Psychological Injuries, one of the best selling legal texts of its day, and cited by Rick Friedman as a "must read." Barton is back with a new book on complex injury cases (including psychological cases) with a book called Trial Strategy. Barton has also chosen Trial Guides for his second book, Integrated Advocacy, a book on a new method of litigation he has created. Both books will be released in Fall 2008.
•Eric Oliver comes to Trial Guides. more...
Over the past year, jury consultant Eric Oliver, has been working on a number of products for Trial Guides. In May 2008, Trial Guides will release the audio book of Oliver's book "Facts Can't Speak for Themselves." Oliver is currently editing three videos on non-verbal communication for the courtroom as well, which Trial Guides expects to release in Winter 2008.
•Trial Guides to distribute The Disaster Recovery Handbook & Household Inventory Guide for United Policyholders more...
United Policyholders has chosen Trial Guides to distribute this important book for the public. The Disaster Recovery Handbook & Household Inventory Guide, allows homeowners to appropriately inventory their home before disaster strikes. It also allows those who have already survived a disaster inventory their home to ensure they supply appropriate information to their insurer. This book, already known as "the little yellow book" in natural disaster areas, has helped victims of Hurricane Katrina, and the fires in Southern California to pick up the pieces and move forward despite overwhelming circumstances.
•Trial Guides is proud to announce the upcoming release of Moe Levine on Advocacy. more...
Moe Levine was perhaps the greatest lawyer of his generation, and the first to provide any significant books or lectures on the topic of Advocacy. His books have been out of print for many years, and are not even available on the used market or command prices over $1000 per copy. Trial Guides is proud to bring you the definitive book on the public lectures and closing statements of Moe Levine, with an introduction by Inner Circle member Don Keenan. Expected release date August 2008 Pre-order now!
•Trial Guides Podcast now features introductions to six of our best selling titles Subscribe
•AAJ sponsors Trial College based on Trial Guides' "Rules of the Road" more...
This new seminar, based on the acclaimed Trial Guides book "Rules of the Road: A Plaintiff’s Guide to Proving Liability" by Rick Friedman and Patrick Malone, is essential for plaintiff lawyers who deal with insurance companies that routinely delay and deny meritorious claims.
Learn from one of the authors and trial lawyers who have applied the teachings in Rules of the Road as they share their secrets of trying complex cases to a jury--from the pleading through discovery and trial. This program will arm plaintiff lawyers with proven techniques to overcome the complexity, confusion and ambiguity that are the hallmark weapons of most defense strategies. Leading the program will be Patrick Malone. He will be joined by a faculty of highly skilled trial lawyers who will demonstrate the “Rules of the Road” technique in action. David Ball, Ph.D., trial consultant and author of David Ball on Damages: A Plaintiff’s Attorney’s Guide for Personal Injury and Wrongful Death Cases, and "David Ball on Damages: The Essential Update, will facilitate the discussion and provide commentary and analysis on the demonstrations.
Get all the details at http://www.justice.org/education/road/index.aspx.
•David Ball's Recommended Reading List more...
During a recent lecture in Oregon, David Ball Ph.D., author of David Ball on Damages, said “Trial Guides has put together an incredible selection of books that you should be reading if you want to win. I recommend that every one of you should be reading these books:
- Rules of the Road by Rick Friedman & Patrick Malone
- David Ball on Damages by David Ball, Ph.D
- Winning with Stories by Jim Perdue
- Facts Don't Speak for Themselves by Eric Oliver”
As a result, Trial Guides have created the “David Ball's Recommended Reading Package” containing all four products. Order now!
•Trial Guides announces David Ball's “Winning the Unwinnable Case” DVD / Audio CD set. more...
David Ball, Ph.D., the author of the best selling David Ball on Damages, provides insight on winning the unwinnable case with Kentucky attorney Gary C. Johnson. Joined by jury consultant Debra Miller and attorney Rhonda Blackburn. Learn more...
•Lawyer Ken Allen gets $20.8 million verdict against Allstate using From Good Hands to Boxing Gloves. more...
David Berardinelli's book From Good Hands to Boxing Gloves is an essential tool for any trial lawyer handling bad faith claims against Allstate. The book details how Allstate redesigned its claims handling process to offer policyholders a very simple choice: accept less than fair value for your claims or face a battery of lawyers and years of costly litigation.
David contends this “Good Hands or Boxing Gloves” approach has netted Allstate billions, and its tactics have undoubtedly influenced other carriers to follow in Allstate's bad faith path. The trouble is Allstate's approach flies in the face of the duty to act in good faith and promptly pay policyholders' claims in full. From Good Hands to Boxing Gloves highlights how Allstate's “redesigned” approach to claims handling violates its duty of good faith and was useful in our trial preparation for Fields v. Allstate, a case resulting in a $20.8 million verdict against Allstate for bad faith.
This is definitely a book Allstate doesn't want you to read but one which I highly recommend!
Kenneth J. Allen
•Gerry Spence Books and Audio now available at Trial Guides. Details...
•David Ball signs with Trial Guides to record David Ball on Damages on Audio CD. more...
July 14, 2006 - Trial Guides LLC is proud to announce a deal with David Ball, Ph.D., to bring his best selling text David Ball on Damages, to Audio CD. Ball, the nation's top jury consultant and trial skills trainer, has already read the newly revised Damages text at a recording studio, and Trial Guides expects to have the 15 CD set available by September, 2006. It is the first of two CD series Trial Guides will release with David Ball this year.
David Ball, Ph.D., is a leading authority on adapting audience persuasion techniques from theater and film to in-court use. He writes for a variety of law publications, and his NITA book Theater Tips and Strategies for Jury Trials is also a national best-seller.
Trial Guides LLC is the nation's leading legal publisher solely dedicated to improving plaintiff lawyers trial and practice skills. It is the publisher of the best selling guide to proving liability Rules of the Road, "From Good Hands to Boxing Gloves" the definitive text on Allstate claims practices featured by BusinessWeek and several national media stories, as well as other practical legal texts.
•David Ball reviews Trial Guides' Rules of the Road book by Rick Friedman and Patrick Malone. more...
David Ball, Ph.D., author of David Ball on Damages, a nationally known jury consultant and trial skills trainer, is a leading authority on adapting audience persuasion techniques from theater and film to in-court use. He writes for a variety of law publications, and his NITA book Theater Tips and Strategies for Jury Trials is a national best-seller.
"Rules of the Road does not belong on your bookshelf or your desk; it belongs in your mind. Get it there before you even think about your next trial. It contains two special joys: It teaches something usable on almost every page, and what it teaches is dead-on right."
"Two brilliant lawyers, Malone and Friedman, who also happen to be brilliant advocacy writers, have written an easy-to-use, hard-to-undermine approach that will serve plaintiff's attorneys in almost every kind of trial. This is not a book of small arms. It's major artillery. If this book's methods do not significantly improve your courtroom results, then consider changing sides of the aisle because you must not have a plaintiff's bone in your body. Malone and Friedman take you step by step through trial preparation and trial itself to show you how to recast your cases in ways that even tort-'reformed' jurors will find hard to resist. Jurors rely on what they understand to be the rules that guide right or wrong, and Rules of the Road shows you how to make those rules exclusively your own. The target of this new book is the defense bar's favorite and most effective defenses, and it's a bull's eye. Bravo to this exciting new addition to our arsenal!"
•The nation's leading policyholder's attorney, Eugene R. Anderson, previews Trial Guides' From Good Hands to Boxing Gloves more...
“My reaction to reading an advanced copy of From Good Hands to Boxing Gloves is WOW!”
Eugene R. Anderson, called “The Dean of Policyholder´s Attorneys” by Business Week
•Trial Guides LLC is proud to announce several recent deals intended to substantially expand its offerings.
Nationally prominent bad faith trial lawyer Rick Friedman has agreed to a multi-book, video, and audio CD series for personal injury and bad faith lawyers. more...
Rick Friedman has been called the insurance industries' worst nightmare. His successful career has been distinguished by multi-million dollar verdicts and precedent-setting case law. Among many of his landmark cases are the $152 million awarded to a State Farm agent in Bellott v. State Farm, $84 million awarded to a disabled doctor in Ceimo v. Paul Revere, and $16.5 million awarded to a disabled worker in Ace v. Aetna Life Insurance Company. His verdicts to date total over $300 million. Friedman is a member of the Inner Circle of Advocates, an invitation-only group that limits its membership to 100 of the leading trial lawyers in the country.
Articles & Reviews
BusinessWeek reviews From "Good Hands" to Boxing Gloves in its May 1. 2006 edition. Read the article.
Forum, the Consumer Attorneys of California magazine, published an excerpt of our text Colossus: What Every Trial Lawyer Needs to Know in the June 2005 edition.
Chiropractic Economics published the article "How to get paid in PI cases" in the September 2005 issue. Read the article.
Trial Briefs, the North Carolina Academy of Trial Lawyers magazine, published an excerpt of our text Colossus: What Every Trial Lawyer Needs to Know in the June 2005 edition as well.
Chiropractic Economics is the latest magazine to review our text Colossus: What Every Physician Needs to Know, in the June 2005 issue. Read the review.
The ATLA newsletter of the Motor Vehicle Collision, Highway & Premises Liability Section, published the article "Soft tissue Cases in Colossus" in its Summer 2005 edition.
The Prairie Barrister, publication of the Nebraska Association of Trial Lawyers, published the article "Negotiating a Non-Demonstrable Case- A study in Colossus" in its Fall 2005 edition.
Trial Talk, the Colorado Trial Lawyers Association magazine, published the article "Negotiating a Non-Demonstrable Case" in its August/September 2005 edition.
The Gavel, the Orange County Trial Lawyers Association magazine, published an excerpt of our text Colossus: What Every Trial Lawyer Needs to Know in the Summer 2005 edition.
The Verdict, the Wisconsin Academy of Trial Lawyers magazine, published an excerpt of our text Colossus: What Every Trial Lawyer Needs to Know in the Summer 2005 edition. Read the article.
Advocate, the Nevada Trial Lawyers Association magazine, published an excerpt of our text Colossus: What Every Trial Lawyer Needs to Know in the July/August 2005 edition.
Louisiana Advocates , the Louisiana Trial Lawyers Association newspaper, published an excerpt of our text Colossus: What Every Trial Lawyer Needs to Know in the June 2005 edition.
Trial Trends, the Montana Trial Lawyers Association magazine, published an excerpt of our text Colossus: What Every Trial Lawyer Needs to Know in the Spring 2005 edition.
The Idaho Trial Lawyers Association Journal published an excerpt of our text Colossus: What Every Trial Lawyer Needs to Know in the Summer 2005 edition.









