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Show the Story
The Power of Visual Advocacy
William S. Bailey & Robert W. Bailey
Paperback: 428 pages, 1 DVD with sample animations; 1st edition (2011)
When you litigate a case, you know every detail intimately. You know your client, you’ve seen their injuries at the worst, you’ve been to the accident scene, and commiserated with the witnesses. The mediator, the judge, the jury—they have nothing more than the series of words you string together. That is, unless, you Show the Story. In this ground breaking work by attorney William Bailey and trial consultant Robert Bailey, you’ll learn to create compelling visual presentations and make your cases come alive. This is more than a simple posterboard or powerpoint slide. It’s learning how to tell a story in pictures—presenting the setting, the defendant, the actions, and the defendant’s choices in images. What happened, and when did it happen?
The authors explain how to get the judge to allow your graphic presentation, with extensive discussions about what meets the standards for evidence. You’ll learn how to work with a graphic arts professional in getting the right information to the artist, and when and how to involve your client. You’ll also learn strategies for making sure your story in pictures gets in to the jurors’ and decision makers’ heads—and stays there—throughout the trial and into deliberations.
This masterpiece on visual communication teaches you to think in pictures, then present those pictures in a compelling way to your audience. Filled with examples, presentations used in actual cases, and step-by-step instructions, Show the Story is your key to becoming an effective visual communicator in the courtroom and in conferences.
Table of Contents
- Part I: Visual Learning
- Our Visual World
- Communicating Visually
- Part II: Show the Story
- Thinking Like a Film Director
- Establishing the Story’s Settings
- Introducing Characters Visually
- Presenting the Story’s Rule of Theme
- Setting Up the Conflict
- Showing the Standards
- Identifying Character Choices and Actions
- Re-creating Climactic Moments
- Seeing the Big Picture
- Part III: Visual Tools and Techniques
- Making Your Case Stick
- How Tech Savvy Should I Be?
- Employing the Locus in Quo
- Building the Theme
- Creating Computer Illustrations and Animations
- Working with Computer-Graphics Specialists
- Avoiding the Pitfalls
- Exmaining Computer-Illustration Case Studies
- Creating Illustrations from Source Material
- Using Google Earth
- Part IV: Visual Foundation
- Hearing a Judge’s Perspective
- Dealing with Evidentiary and Ethical Issues
- Enhancing Reality
- Expanding Traditional Evidence Rules
- Winning an Admissibility Knife Fight
- Turning the Weapon Around: Defense into Offense
- The Future Is Now
- A. Defending with Visuals
- B. The Defense Playbook
Veteran Seattle trial attorney William S. Baily and his brother Robert W. Bailey, a California-based trial consultant, have produced an indispensable guide to visual presentation during trial. They teach attorneys how to think in pictures and diagrams—as well as words—in order to present their case in the most compelling manner possible. To do so, the Baileys mine their own extensive trial experience, but they also turn to other experts for added insights: plaintiff and defense attorneys, judges, law professors, graphic-production artists, and consultants. The result is a compendium of advice on what works visually in a trial setting and, just as importantly, what does not. continued »
5/30/2012 — Show the Story write-up in Voir Dire(Spring 2012) by the American Board of Trial Advocates. abota.org
1/7/2012 — Show the Story reviewed by Michael Heatherly in Washington State Bar News (January 2012)
"This particular case involved a property management company that failed to inform the residents of an apartment complex that a sexual predator had attacked two other women living on the premises. As a result, my client, a professional workingwoman who lived by herself, was repeatedly raped for twelve hours in her apartment.
"After reading Show the Story, I consulted with co-author Robert Bailey, who is a 20-year trial consultant specializing in visual communication and story development. He helped me think about my case more creatively and showed me how to bring it to life visually using the techniques described in Show the Story. As a result, I developed the liability story of my case in an entirely different way than I was accustomed. Instead of relying primarily on words and documents, I used a visual documentary style of presentation.
"Utilizing the same visual strategies described in the book, I then presented my client’s damages story through moving imagery, powerful sequencing, and unspoken communication, breaking through the normal accounting of facts, and grabbing hold of the visual drama that brought to life my client’s emotional story. The evidence laid itself out in such a powerful fashion that the jury was left with no other choice but to find fault with the defendant.
"The result: the jury awarded plaintiff $20 million dollars, twice the amount we were asking ($7 million for past mental anguish and physical suffering, $5 million for future suffering and $8 million for the conduct of the apartment owners). The jury foreperson said to all assembled lawyers, ‘We would have given you even more if you would have asked for it.’ Even the bailiff of twenty years who has seen hundreds of trials said, ‘This was the best opening I have ever seen.’"
—Troy D. Chandler, Lead Counsel, Williams & Kherkher