{"product_id":"the-a-m-p-method-building-presenting-a-persuasive-case-on-demand-cle","title":"The A.M.P. Method: Building \u0026 Presenting a Persuasive Case - On Demand CLE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJoin trial attorney Jonathan Lomurro to learn a structured, practical approach to building stronger cases, clearer arguments, and more persuasive presentations from intake through trial. Based on the principles in Lomurro’s new book, \u003c\/span\u003e\u003cem\u003eThe A.M.P. Method\u003c\/em\u003e\u003cspan\u003e, this seminar will focus on how attorneys can adopt a disciplined method for analyzing a case, identifying its core message, and presenting that message in a way that is accurate, memorable, and compelling.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eParticipants will learn how to use The AMP Method to organize evidence, sharpen themes, prepare witnesses, frame liability and damages, and connect complex facts to commonsense principles. The program will address how effective advocacy depends not only on what attorneys know, but on how they select, sequence, simplify, and strengthen their cases so judges, jurors, mediators, adversaries, and clients can understand why their cases matter.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBy the end of the seminar, attorneys will have a practical framework for applying the method to pleadings, discovery, depositions, motions, settlement presentations, openings, examinations, and closings. The goal is to help lawyers become more intentional advocates—more focused in preparation, more persuasive in presentation, and more effective in turning facts into proof, proof into themes, and themes into results.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis program will cover:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eThe AMP Framework: Turning Facts into Focused Advocacy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCase Analysis: Identifying the Core Problem, Proof, and Persuasive Theme\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMessage Development: Sequencing, Simplifying, and Strengthening the Story\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePractical Application: Using AMP in Depositions, Motions, Mediation, and Trial\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cb id=\"docs-internal-guid-ba9b1815-7fff-ab2a-b68b-0f2791dc4043\"\u003eThis On Demand Program is a pre-order. It will be available for streaming in your account on or before 1\/7\/27.\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.trialguides.com\/pages\/faq-continuing-education-frequently-asked-questions\" title=\"CLE Access Instructions\" rel=\"noopener\" target=\"_blank\"\u003eClick here for Access Instructions for On Demand Programs\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cb id=\"docs-internal-guid-454e21cf-7fff-e267-066d-e649f73971bd\"\u003eEach user must register individually as they will need their own login to access the program and comply with CLE requirements.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/b\u003eNeed accreditation in another jurisdiction?  \u003ca href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeMj6DuU80GhHxMSrRwxRf9ojViHWdPs1dSZNBXiD8pEYaQcQ\/viewform\" title=\"CLE Accreditation Request\" rel=\"noopener\" target=\"_blank\"\u003eFill out this form\u003c\/a\u003e and note Course No. \u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e261222D00. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-12340f0b-7fff-21f4-3087-f387b387c872\"\u003e\u003cspan\u003eShop all \u003c\/span\u003e\u003ca href=\"https:\/\/www.trialguides.com\/collections\/cle\"\u003e\u003cspan\u003eContinuing Legal Education videos for lawyers\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"LMS","offers":[{"title":"On Demand Program","offer_id":48748357845046,"sku":"261222D00","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/1341\/8043\/files\/TheAMPMethod_Jonathan_Lomurro_On_demand_CLE.jpg?v=1794611196","url":"https:\/\/www.trialguides.com\/products\/the-a-m-p-method-building-presenting-a-persuasive-case-on-demand-cle","provider":"Trial Guides","version":"1.0","type":"link"}