Luvera on Advocacy

In forty-four years of trial practice representing injured clients, I have devoured numerous books on how to ply our trade. Never have I read a jewel like Luvera on Advocacy. It covers our craft from the moment the client knocks on our door to the verdict and beyond with priceless insight and wisdom. This book holds magic for new and seasoned lawyers alike. I sincerely wish I’d had it decades ago.

An absolute must read for any trial lawyer! Paul and Lita have a decades long jury record of success that is unmatched. Few, if any, trial lawyers can demonstrate Paul’s devotion to the art of jury trial advocacy. The uniqueness of Paul Luvera is his continual search and personal work to be a better trial lawyer, in spite of being one of the best of all time. This book shares a lifetime of experience while applying the latest learning and research. Paul’s life’s work is here to make us all better and motivate us to continue the rare art of jury trials.

Paul Luvera and Lita Barnett Luvera’s Luvera on Advocacy is the most comprehensive and information-filled book on how to try and win a case I have ever read. The book has everything from determining whether to take a case to pretrial preparation and trial (voir dire through final argument). The Luveras effectively use excerpts from trial testimony and quotes from great trial lawyers and public figures throughout history. If there is one book that should be on the desk of trial lawyers, regardless of experience levels, it is Luvera on Advocacy.

Paul and Lita Luvera’s book, Luvera on Advocacy is a must-read and keepsake for any seasoned or aspiring plaintiffs’ trial lawyer. In this book, they explain how psychology and neuroscience research helps us decipher human decision-making and communicate our message persuasively. The book runs the gamut from case evaluation and screening, witness preparation, deposing defense experts, performing opening statements, and improving cross-examination techniques while utilizing cross-examinations in historic cases by legendary trial lawyers. In addition, the book covers how to develop simple themes and frames drawn from focus groups as an effective tool in obtaining successful jury verdicts for our clients. It further discusses how to make a powerful closing argument, as well as effectively arguing damages. It is a virtual “how to” handle a personal injury case from opening to closing your file. I highly recommend this excellent book by two of the most-highly regarded plaintiffs’ trial lawyers in the country.

It has been Paul’s greatest gift to trial lawyers that he constantly strives to learn, innovate, and improve his craft. He teaches the rest of us to do the same and so it is with his and Lita’s book. It offers the 30,000 foot view of the science of persuasion and then dives down to give practical advice to incorporate those concepts. The book is comprehensive, compelling, and readable. No matter how long you’ve been trying cases, you will learn a great deal from this book.