{"product_id":"find-the-frame-where-strategy-meets-science-in-trial-preparation-on-demand-cle","title":"Find the Frame: Where Strategy Meets Science in Trial Preparation - On Demand CLE","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery case has a frame. If you don’t choose it, jurors will choose it for you. This talk is about purposeful framing using focus groups and large-scale juror data studies. Focus groups tell you \u003c\/span\u003e\u003cem\u003ewhy\u003c\/em\u003e\u003cspan\u003e—why do jurors feel the way they do? What shifts blame? Which defense argument are you failing to overcome? Big data studies tell you \u003c\/span\u003e\u003cem\u003estatistically what matters\u003c\/em\u003e\u003cspan\u003e—which case facts move damages, which juror characteristics predict a defense verdict, what is the case worth, what is the best “ask,” and how do variables shift the verdict outcome?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJessica Brylo will work through real case examples to demonstrate how to uncover a persuasive frame and how these tools can be properly used to increase your chances of winning and find the value of your case. Along the way, she will explain how to read findings, what to be skeptical of, and how to implement findings into your trial strategy. Attendees will leave with a clear sense of what to test, when to test it, and how to apply what you learn in the courtroom.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cb id=\"docs-internal-guid-1250105a-7fff-57ad-5046-f0f0b5ab237b\"\u003eThis On Demand Program is a pre-order. It will be available for streaming in your account on or before 7\/28\/26. \u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/www.trialguides.com\/pages\/faq-continuing-education-frequently-asked-questions\" title=\"CLE Access Instructions\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003eClick here for Access Instructions for On Demand Programs\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eEach user must register individually as they will need their own login to access the program and comply with CLE requirements. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNeed accreditation in another jurisdiction?  \u003ca href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeMj6DuU80GhHxMSrRwxRf9ojViHWdPs1dSZNBXiD8pEYaQcQ\/viewform\" title=\"CLE Accreditation Request\" rel=\"noopener\" target=\"_blank\"\u003eFill out this form \u003c\/a\u003eand note Course No. 260917D00.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-4a8e4098-7fff-e4d8-0ebb-1037abaa8fe5\"\u003e\u003cspan\u003eShop all \u003c\/span\u003e\u003ca href=\"https:\/\/www.trialguides.com\/collections\/cle\"\u003e\u003cspan\u003eContinuing Legal Education videos for lawyers\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"LMS","offers":[{"title":"On Demand Program","offer_id":47127155245110,"sku":"260917D00","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/1341\/8043\/files\/Find_The_Frame_Where_Strategy_Meets_Science_in_Trial_Preparation_Jessica_Brylo_On_Demand_CLE.jpg?v=1785953639","url":"https:\/\/www.trialguides.com\/products\/find-the-frame-where-strategy-meets-science-in-trial-preparation-on-demand-cle","provider":"Trial Guides","version":"1.0","type":"link"}