Writing Demand Letters

Presented by Aaron DeShaw, Morgan Adams, Tyler Komarnycky, Michael Neff, Matt Powell, and Mark Romano
Writing Demand Letters
Writing Demand Letters

Writing Demand Letters

Presented by Aaron DeShaw, Morgan Adams, Tyler Komarnycky, Michael Neff, Matt Powell, and Mark Romano
$1,495.00

Demand Letters 2019 Preview from Trial Guides on Vimeo.

 Agenda

NOTE: An optional evening session will be held on Thursday, June 27, from 7 to 9 pm.  "Writing Demand Letters in Traumatic Brain Injury Cases"

 

With over 99 percent of all tort cases settling before trial, demand letters serve a crucial role in any plaintiff lawyer’s practice. While Trial Guides primarily focuses on trial skills, we also recognize the need to improve lawyers’ skills in obtaining the best settlement offers possible.

In the interest of providing important educational content to meet our customers’ needs, we are proud to announce our second Writing Demand Letters CLE. We have a new program for this event, including one very special guest: Mark Romano, the former head of Allstate’s national deployment of Colossus.

Auto Cases:

Most auto insurers now use software programs to determine the settlement offer, and the software some insurers use is changing. These programs are implemented to save insurers money, and they provide value based on set factors in an injury claim. The use of these bodily injury software systems has been concealed by insurers from injured people and their lawyers, including blatant misrepresentation that the programs are not or are no longer used. They are being used, and they are being used on auto claims nationwide.

The claim evaluation software, and the adjusters trained to use it, look at specific factors of an injury claim that result in the computer system's settlement offer. You must know these factors, how to get appropriate proof of them for your clients’ claims, and then know how to fully document these factors within your demand letter in the right way.

This CLE teaches you how to reverse engineer the insurance company’s software to create demand letters that provide all the factors and terminology the adjustors require. Some factors are information that’s not normally obtained by a doctor or lawyer and you need to learn what they are. Not only will this seminar teach you what needs to be in the demand letter, but you will also learn the order the facts should be in to coincide with the way the software asks for the information from the adjustor.

Using this method should trigger maximum offers for your client’s actual injuries. We will also discuss the importance of regularly litigating cases, as your litigation history is known to substantially impact settlement offers. Our speaker for this section is Aaron DeShaw, the leading author on bodily injury software, whose book first unveiled this insurance industry tactic for underpaying claims in 2002.

Much of what we know about these programs comes from former adjustors who left the insurance industry and bravely chose to help injured people and their attorneys to understand what they face with these programs. Mark Romano was the person that Allstate would send to “tune" the settlement values for Allstate throughout the United States, and the person they would send to the Colossus licensee meetings to interact with other insurers using Colossus. Romano has had years of unprecedented access to Colossus and possesses significant knowledge of the Colossus program and the way insurers use it. For the first time, he will address a national audience to discuss how the program was implemented and is re-tuned to underpay claims. Because of this rare opportunity to learn directly from this claims expert who had direct access to the Colossus system, we expect this CLE to sell out quickly.

Many of the demand letter methods discussed in this section translate into dealing with workers’ compensation, premises liability, and other types of personal injury cases. Beyond this, we have special lectures that specifically address issues that are unique to certain types of claims.

Traumatic Brain Injury Cases

For this CLE, we’ve added a new section on writing traumatic brain injury demand letters. Since traumatic brain injuries are one of the injuries explicitly excluded from claims software evaluation, you must address special aspects of traumatic brain injury claims, including neuropsychological testing results, neurology, neuroimaging, and much more. We will provide with you a framework for handling these cases, including tips on dismantling the most common defenses that an adjustor would use to undervalue the claim if you fail to address them.

Trucking Cases

Trucking cases involve different laws, different physics, and different issues pertaining to insurance coverage. Leading trucking lawyer Morgan Adams will help you understand how to prepare the demand letter, as well the as timing of the letter, to obtain the best outcome for your client.

Premises Liability Cases

Michael Neff has built a career by successfully trying premises liability cases, obtaining verdicts of $47 million, $35 million, and many other seven- and six-figure outcomes. Neff will build upon the demand letter formula discussed above to provide unique insights on how to handle specific issues in premises liability claims, including slip and fall cases, apartment and hotel cases, injuries during building construction, building code violations, negligent security cases, and more.

Medical Malpractice Cases

Medical Malpractice cases are the highest risk tort cases to take to trial. They are expensive to try, and the national loss rate at trial for injured clients is over 90 percent. Peter Gulden, from Faiella & Gulden, will address how to write effective demand letters in medical malpractice cases before litigation, and how to improve your success in mediation.

In addition to the above topics, we are also including a lecture on how to more efficiently run your prelitigation practice by trial lawyer Matt Powell of Florida, and another lecture on using graphics in your demand letters to increase settlement offers by Tyler Komarnycky of High Impact. 

Additional issues discussed in this CLE include: 

  • Understanding and substantiating the client’s injuries
  • The importance of helping the insurer set reserves on cases early in your representation
  • Bodily injury assessment software, and how the major products differ from each other
  • The nuts and bolts of an effective demand letter
  • Common factors in under-valued claims
  • The implementation of procedures, processes, and strategies that best prepare you and your office to present a demand package that will maximize settlement offers for your clients
  • Training support staff to effectively gather information and case documents crucial to a claims evaluation
  • How to review medical records and spot important factors that the software deems valuable
  • Formatting your demand for the software being used on your case (including what to emphasize for certain insurers)
  • Demand letter horror stories
  • Other factors impacting claim value (Special Investigations Unit, “Minor Impact,” Lawyer / Firm’s Litigation history)
  • What not to do in your demand letters
  • Insurance company patterns and habits
  • How your demand letter should vary and be tailored specific to your audience
  • Dealing with scars and disfigurement
  • Handling sections for injuries excluded from software analysis including brain injuries, spinal cord injuries, dog bites, burns and other exempt injury types
  • Storytelling structure for narrative sections of the demand letter
  • Using medical literature and civil jury instructions to substantiate your position
  • Using medical illustrations, and photographs in your demand letter
  • Using medical animations, timelines and day in the life videos in your demand package
  • Other types of demand letter structures and when to use them, including:
    • The one-page demand
    • The policy limit demand
    • The first party demand
    • The traditional analysis letter (for insurers not using claims software)
    • The Bad Faith demand letter
  • Negotiation strategies after the first offer
  • Demand letters within litigation
  • Much more

This CLE will sell out quickly. Register today.

Event Policies and Forms

Attendee Affidavit

Event Cancellation Policy

Financial Hardship Program

Professional Conduct Policy

Refund Policy: Cancellation for seminars and webinars 7 days or more prior to the event will receive a partial refund. Cancellations 30 days prior to the event will given a 90% refund, cancellations 7-30 days prior will be given a 50% refund. No refunds will be given for cancellations in the week prior to the event.

Please note that photography, audio recording, and/or video recording is strictly prohibited at all Trial Guides events. This restriction allows us to provide a better learning experience for our attendees and better intellectual property protection for our speakers. Thank you in advance for your understanding and cooperation.

Restricted Attendance: Attorneys who work on behalf of insurance companies in any way are not allowed to attend, and all attendees will be required to sign an affidavit to that effect before being allowed entrance.

  • Details

    June 28-29, 2018
    Orlando, Florida

    Schedule:

    Optional Programming on Thursday, June 27th

    Reception: 5:00pm

    Optional Evening Session: 7:00-9:00pm - Writing Demand Letters in Traumatic Brain Injury Cases

    Friday, June 28th

    Breakfast: 7:00am

    Start: 8:00am

    End: 5:00pm

    Saturday, June 29th

    Breakfast: 7:00am

    Start: 8:00am

    End: 5:00pm

     

    Registration Costs
    • Regular Price: $1,495
    • New Lawyer: $1, 295

    Visit the Events page for exclusive bundling discounts!

    Review the local attraction discounts available to Trial Guides attendees and their guests in the hotel description.

    :
  • Accreditation

    Accreditation is in the application process. The program is planned for 900 minutes (60 minute states = 15 credits; 50 minute states = 18 credits). Actual credits vary by jurisdiction in accordance with their respective rules and procedures. Trial Guides applies for accreditation from the jurisdictions in which our attendees are licensed. If you register now for this event, and your state is not already listed, we will seek accreditation in your state.



    APPROVALS:




    • Arkansas, 15 general credits

    • Georgia, 15 general credits

    • Illinois, 15 general credits

    • Indiana, 14.3 general credits

    • Ohio, 15 general credits

    • Oregon, 15 general credits

    • South Carolina, 15 general credits

    • Tennessee, 15.25 general credits

    • Texas, 15 general credits

    • Washington, 15 general credits



    Available for Credit*:



    Alaska, 15 general credits



    Alberta, 15 general credits



    Arizona, 15 general credits



    Connecticut, 15 general credits



    California, 15 general credits



    Hawaii, 15 general credits



    Maine, 15 general credits



    New Hampshire, 15 general credits



    New Jersey, 18 general credits



    New York, 18 general credits



        *Credit in these jurisidictions is available under reciprocity, out of state rules, or other rules specific to the jurisidiction. 



    APPLICATIONS IN PROCESS:



    AL, CO, FL, KS, KY, LA, MO, NC, NV, OK, VA



    NON-MCLE JURISDICTIONS:



    Maryland, Massachusetts, Michigan, South Dakota and Washington, D.C


  • Event Policies

    Please see link in the event description for the following forms and policies:

    Attendee Affidavit
    Event Cancellation Policy
    Financial Hardship Program
    Professional Conduct Policy

    Refund Policy: Cancellation for seminars and webinars 7 days or more prior to the event will receive a partial refund. Cancellations 30 days prior to the event will given a 90% refund, cancellations 7-30 days prior will be given a 50% refund. No refunds will be given for cancellations in the week prior to the event.

    Please note that photography, audio recording, and/or video recording is strictly prohibited at all Trial Guides events. This restriction allows us to provide a better learning experience for our attendees and better intellectual property protection for our speakers. Thank you in advance for your understanding and cooperation.

    Restricted Attendance: Attorneys who work on behalf of insurance companies in any way are not allowed to attend, and all attendees will be required to sign an affidavit to that effect before being allowed entrance.
  • Event Sponsors

Demand Letters 2019 Preview from Trial Guides on Vimeo.

 Agenda

NOTE: An optional evening session will be held on Thursday, June 27, from 7 to 9 pm.  "Writing Demand Letters in Traumatic Brain Injury Cases"

 

With over 99 percent of all tort cases settling before trial, demand letters serve a crucial role in any plaintiff lawyer’s practice. While Trial Guides primarily focuses on trial skills, we also recognize the need to improve lawyers’ skills in obtaining the best settlement offers possible.

In the interest of providing important educational content to meet our customers’ needs, we are proud to announce our second Writing Demand Letters CLE. We have a new program for this event, including one very special guest: Mark Romano, the former head of Allstate’s national deployment of Colossus.

Auto Cases:

Most auto insurers now use software programs to determine the settlement offer, and the software some insurers use is changing. These programs are implemented to save insurers money, and they provide value based on set factors in an injury claim. The use of these bodily injury software systems has been concealed by insurers from injured people and their lawyers, including blatant misrepresentation that the programs are not or are no longer used. They are being used, and they are being used on auto claims nationwide.

The claim evaluation software, and the adjusters trained to use it, look at specific factors of an injury claim that result in the computer system's settlement offer. You must know these factors, how to get appropriate proof of them for your clients’ claims, and then know how to fully document these factors within your demand letter in the right way.

This CLE teaches you how to reverse engineer the insurance company’s software to create demand letters that provide all the factors and terminology the adjustors require. Some factors are information that’s not normally obtained by a doctor or lawyer and you need to learn what they are. Not only will this seminar teach you what needs to be in the demand letter, but you will also learn the order the facts should be in to coincide with the way the software asks for the information from the adjustor.

Using this method should trigger maximum offers for your client’s actual injuries. We will also discuss the importance of regularly litigating cases, as your litigation history is known to substantially impact settlement offers. Our speaker for this section is Aaron DeShaw, the leading author on bodily injury software, whose book first unveiled this insurance industry tactic for underpaying claims in 2002.

Much of what we know about these programs comes from former adjustors who left the insurance industry and bravely chose to help injured people and their attorneys to understand what they face with these programs. Mark Romano was the person that Allstate would send to “tune" the settlement values for Allstate throughout the United States, and the person they would send to the Colossus licensee meetings to interact with other insurers using Colossus. Romano has had years of unprecedented access to Colossus and possesses significant knowledge of the Colossus program and the way insurers use it. For the first time, he will address a national audience to discuss how the program was implemented and is re-tuned to underpay claims. Because of this rare opportunity to learn directly from this claims expert who had direct access to the Colossus system, we expect this CLE to sell out quickly.

Many of the demand letter methods discussed in this section translate into dealing with workers’ compensation, premises liability, and other types of personal injury cases. Beyond this, we have special lectures that specifically address issues that are unique to certain types of claims.

Traumatic Brain Injury Cases

For this CLE, we’ve added a new section on writing traumatic brain injury demand letters. Since traumatic brain injuries are one of the injuries explicitly excluded from claims software evaluation, you must address special aspects of traumatic brain injury claims, including neuropsychological testing results, neurology, neuroimaging, and much more. We will provide with you a framework for handling these cases, including tips on dismantling the most common defenses that an adjustor would use to undervalue the claim if you fail to address them.

Trucking Cases

Trucking cases involve different laws, different physics, and different issues pertaining to insurance coverage. Leading trucking lawyer Morgan Adams will help you understand how to prepare the demand letter, as well the as timing of the letter, to obtain the best outcome for your client.

Premises Liability Cases

Michael Neff has built a career by successfully trying premises liability cases, obtaining verdicts of $47 million, $35 million, and many other seven- and six-figure outcomes. Neff will build upon the demand letter formula discussed above to provide unique insights on how to handle specific issues in premises liability claims, including slip and fall cases, apartment and hotel cases, injuries during building construction, building code violations, negligent security cases, and more.

Medical Malpractice Cases

Medical Malpractice cases are the highest risk tort cases to take to trial. They are expensive to try, and the national loss rate at trial for injured clients is over 90 percent. Peter Gulden, from Faiella & Gulden, will address how to write effective demand letters in medical malpractice cases before litigation, and how to improve your success in mediation.

In addition to the above topics, we are also including a lecture on how to more efficiently run your prelitigation practice by trial lawyer Matt Powell of Florida, and another lecture on using graphics in your demand letters to increase settlement offers by Tyler Komarnycky of High Impact. 

Additional issues discussed in this CLE include: 

  • Understanding and substantiating the client’s injuries
  • The importance of helping the insurer set reserves on cases early in your representation
  • Bodily injury assessment software, and how the major products differ from each other
  • The nuts and bolts of an effective demand letter
  • Common factors in under-valued claims
  • The implementation of procedures, processes, and strategies that best prepare you and your office to present a demand package that will maximize settlement offers for your clients
  • Training support staff to effectively gather information and case documents crucial to a claims evaluation
  • How to review medical records and spot important factors that the software deems valuable
  • Formatting your demand for the software being used on your case (including what to emphasize for certain insurers)
  • Demand letter horror stories
  • Other factors impacting claim value (Special Investigations Unit, “Minor Impact,” Lawyer / Firm’s Litigation history)
  • What not to do in your demand letters
  • Insurance company patterns and habits
  • How your demand letter should vary and be tailored specific to your audience
  • Dealing with scars and disfigurement
  • Handling sections for injuries excluded from software analysis including brain injuries, spinal cord injuries, dog bites, burns and other exempt injury types
  • Storytelling structure for narrative sections of the demand letter
  • Using medical literature and civil jury instructions to substantiate your position
  • Using medical illustrations, and photographs in your demand letter
  • Using medical animations, timelines and day in the life videos in your demand package
  • Other types of demand letter structures and when to use them, including:
    • The one-page demand
    • The policy limit demand
    • The first party demand
    • The traditional analysis letter (for insurers not using claims software)
    • The Bad Faith demand letter
  • Negotiation strategies after the first offer
  • Demand letters within litigation
  • Much more

This CLE will sell out quickly. Register today.

Event Policies and Forms

Attendee Affidavit

Event Cancellation Policy

Financial Hardship Program

Professional Conduct Policy

Refund Policy: Cancellation for seminars and webinars 7 days or more prior to the event will receive a partial refund. Cancellations 30 days prior to the event will given a 90% refund, cancellations 7-30 days prior will be given a 50% refund. No refunds will be given for cancellations in the week prior to the event.

Please note that photography, audio recording, and/or video recording is strictly prohibited at all Trial Guides events. This restriction allows us to provide a better learning experience for our attendees and better intellectual property protection for our speakers. Thank you in advance for your understanding and cooperation.

Restricted Attendance: Attorneys who work on behalf of insurance companies in any way are not allowed to attend, and all attendees will be required to sign an affidavit to that effect before being allowed entrance.

Speakers

Aaron DeShaw

Aaron DeShaw

Dr. Aaron DeShaw, Esq. has individually, and in cooperation with other law firms, obtained settlements and verdicts for his clients in excess of $1 Billion. He is the leading author in the U.S. on the subject of Colossus, the computer assessment program used by most auto insurance companies for evaluating personal injury claims. DeShaw is author of three books, and is featured in multiple professional education videos on the topics of traumati... Learn More

Morgan Adams

Morgan Adams

Morgan Adams earned his reputation as “The Truck Accident Lawyer” by successfully taking on the nation’s biggest trucking, bus, and insurance companies. The firm’s expertise in truck accident litigation is well known and the firm is frequently hired by other lawyers to maximize results for clients in these tragic cases. In fact, Morgan has worked on cases in 34 states, achieving record results in multiple states and jurisdictions. Morgan is a ... Learn More

Matt Powell

Matt Powell

Matt first practiced law with a prominent insurance defense firm in Tallahassee, Florida. The firm represented over 20 insurance companies and defended negligent drivers and doctors. During that time, he learned the methods, techniques and strategies that insurance companies use to reduce the amount of money they pay to people and families who have been injured or killed in accidents or by neglect. After learning these methods and techniques, ... Learn More

Michael Neff

Michael Neff

Michael Lawson Neff has been practicing law since 1994.  He leads his own law firm, Neff Law, with four attorneys, handling catastrophic personal injury and wrongful death cases.  He and his team specialize in premises liability, trucking, and products liability cases. Mike has been lead counsel in jury trials which total verdicts of over $100 million, including jury verdicts of $47M, $35M, $9M, and $7M.  Recently, Trial Guides published his ... Learn More

Tyler Komarnycky

Tyler Komarnycky

With over seven years of experience as a Visual Litigation Strategist for High Impact, the industry leader in providing innovative visual solutions and litigation support to attorneys worldwide, Tyler has personally consulted on 200-350 cases per year ranging in value from five to eight figures. He’s provided top-notch service developing case themes and visual strategies that have helped secure millions of dollars for his customers and their i... Learn More

Mark Romano

Mark Romano

Mark Romano is an expert in claims’ injury evaluation software systems. He served as the top expert in the home office of Allstate and was responsible for the management, oversight and results of the Colossus evaluation software.  He has been involved with the implementation of new claims handling systems, hiring, training and managing adjusters for key roles in claims handling, authored claims best practice manuals, managed litigation staff a... Learn More

Hotel Information

Hotel picture Hotel picture Hotel picture Hotel picture Hotel picture Hotel picture Hotel picture Hotel picture

Hilton Orlando 

6001 Destination Parkway 

Orlando, Florida 32819 

Make your reservations at this link Or call (407) 313-4300, and ask for the "Trial Guides" room block and discount. 


Trial Guides has selected the award-winning Hilton Orlando as the site of this conference. The hotel allows our attendees to step beyond the complexities of today’s world into an environment that is conducive to business and leisure. Just minutes away from the Orlando International Airport and centrally located to all the action and excitement Orlando has to offer. Connected to the Orange County Convention Center, Hilton Orlando is designed with your comfort and convenience in mind. 

Trial Guides has arranged for a reduced room rate of $199 per night plus a discounted resort fee of $20 per night. State and local taxes will also apply. This rate is available for room nights that fall between June 16 and July 2. 

The discounted room rate expires on May 18, 2019. 



The hotel is located: 



• 1 mile from International Drive shopping, dining and entertainment

• 2 miles from SeaWorld® Orlando

• 2 miles from the new i-drive360, home of the Coca-Cola Orlando Eye

• 5 miles from Universal Orlando® Resort

• 7 miles from Walt Disney World® Resort (see discount tickets below)

• 13 miles from Orlando International Airport (MCO)



Area Attractions Map



 





Discount Tickets for Area Attractions 



Walt Disney World discount tickets available at this link for Trial Guides attendees and their families/guests. 



Visit Orlando has arranged several discounts for Trial Guides attendees.  Visit this link before you head out!



Hertz has extended a car rental discount from June 14 to July 7 and have a rental counter in the Hilton Orlando. Their discounts are detailed on this flyer



Purchase Sea World discounted tickets here.



Dolphin Cove reservations are available here.


Ready to Register?

We have limited spots available. Sign up to secure your spot today!

Writing Demand Letters

June 28 & 29 - 2019, Orlando Florida

$1,495

Have questions? Please email cle@trialguides.com or call (800) 309-6845