Beyond Bullet Points

Using PowerPoint to tell a persuasive story that gets results

Cliff Atkinson
Beyond Bullet Points
Beyond Bullet Points

Beyond Bullet Points

Using PowerPoint to tell a persuasive story that gets results

Cliff Atkinson
$34.99

Cliff Atkinson is arguably the world’s leading visual presentation consultant. He has worked with Mark Lanier and other leading lawyers on their presentations to achieve huge verdicts. Fortune magazine called the presentations he designed to help Lanier persuade a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005 “frighteningly powerful.”

This is the first time that this landmark book has been published in color, and it contains many of Cliff’s time-tested concepts for taking a client’s story and turning it into a visual presentation for the different parts of trial, including opening and closing statements. Also included are inside tips on how to use Powerpoint to create compelling visual stories for mediation, arbitration, and trial.

Through a distribution agreement with Pearson and Trial Guides, we are proud to help bring this important book to the legal community.

  • Author

  • Details

    Paperback: 352 pages; 4th edition (2018); ISBN: 978-1509305537
    Publisher: Pearson Education, Inc.
  • Table of Contents

    1. Acknowledgments
    2. About the Author
    3. Introduction: A Canvas of Light
    4. A Theater of Persuasion
    5. Busting the Top 3 Myths About PowerPoint
    6. The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling
    7. Crafting Your Story Structure
    8. Anchoring Your Story in Your Audience's Minds
    9. Thinking Like a Storyboard
    10. The Magic of Sketching your Graphics First
    11. Getting Graphics, Quick and Easy
    12. Delivering Your Visual Story
    13. Present This, Not That
    14. BBP Guidelines
    15. Starting Your Challenge and Desire Headlines
    16. Starting Your Map Headlines
    17. Index

Cliff Atkinson is arguably the world’s leading visual presentation consultant. He has worked with Mark Lanier and other leading lawyers on their presentations to achieve huge verdicts. Fortune magazine called the presentations he designed to help Lanier persuade a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005 “frighteningly powerful.”

This is the first time that this landmark book has been published in color, and it contains many of Cliff’s time-tested concepts for taking a client’s story and turning it into a visual presentation for the different parts of trial, including opening and closing statements. Also included are inside tips on how to use Powerpoint to create compelling visual stories for mediation, arbitration, and trial.

Through a distribution agreement with Pearson and Trial Guides, we are proud to help bring this important book to the legal community.

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