Writing Demand Letters: How to Win Your Case Without Filing a Lawsuit, September 22-23, 2017, Las Vegas, NVThe Four Seasons Hotel Las Vegas logoThe Four Seasons Hotel Las Vegas entranceThe Four Seasons Hotel Las Vegas classroomThe Four Seasons Hotel Las Vegas poolThe Four Seasons Hotel Las Vegas spa
September 22-23, 2017
Las Vegas, NV
Registration $1,195.00

Writing Demand Letters (CLE Live Event)

How to Win Your Case Before Filing a Lawsuit

September 22-23, 2017, Las Vegas, NV, Four Seasons Hotel

Seminar Description

With 98% of civil personal injury cases settling prior to the filing of litigation, and another 98% of those settling prior to trial[1], demand letters are critical to your success as a plaintiff lawyer. Yet, the topic is almost never discussed in CLEs, and is rarely discussed amongst lawyers. Many lawyers’ demand letters fail to address the full extent of their clients’ injuries, fail to address factors of substantial value to insurers, fail to support the damage claims, and/or lack sufficient detail to get all of the compensation that should be offered to the client. Some demand letters are so ineffective they are simply ignored by the adjuster.

There is a formula for success in many types of personal injury cases, and in order to get the best settlement outcome for your clients, you need to know how to write effective demand letters that will get better settlement offers.

Starting in the mid-1990s auto insurers started evaluating cases using bodily injury assessment software to evaluate claims. These insurance software programs (Colossus, Claims Outcome Advisor, ClaimIQ, and others) aimed to save insurers money, and provide value based on set factors of a claim. Once the programs became integral to auto claim evaluation, they spread to other types of personal injury claims. A generation of adjustors have now been trained to look for these specific factors in cases. The use of these bodily injury software systems have been concealed by insurers from injured people and their lawyers, including blatant misrepresentation that the programs are not used or are no longer used.

The claim evaluation software, and the adjustors trained to use it, looks at specific factors of an injury claim, that determine a claim’s settlement value. You must know these factors, how to get appropriate proof of them for your clients’ claims and then know how to fully document those factors within your demand letter.

There are a wide variety of other topics that impact claim value: Recognizing the full extent of injuries of a client, ensuring clients get the expert evaluations necessary to substantiate economic and non-economic damage claims, vehicle damage, aggravated liability, and much more. There are also some claims that will not be handled by insurance software that must be effectively handled with a traditional narrative demand.

Implementation of information from this CLE will pay itself back in your first few cases, and for the remainder of your career. Please click here for additional information about this exciting seminar.

Please note: At the speakers’ request, this CLE is only available to lawyers whose practice is 100% on behalf of civil plaintiffs. An affidavit swearing to full-time civil plaintiff work and verification of full-time plaintiff work will be required prior to registration confirmation by Trial Guides. Staff members who want to attend this seminar MUST be accompanied by an attorney

This event will run from 8:30 a.m. to 5:00 p.m. each day. The cost varies based on your level of experience:

Trial Guides is pleased to provide a financial hardship policy for registration costs. For more information, click here to download the program rules and application.


Aaron DeShaw

Aaron DeShaw

Dr. Aaron DeShaw, Esq. has obtained settlements and verdicts for his clients in excess of $1 Billion. He is the leading author in the U.S. on the subject of Colossus, the computer assessment program used by most auto insurance companies for evaluating personal injury claims. DeShaw is author of three books and is featured in multiple professional education videos on the topics of traumatic injuries and insurance. Known for his unusual frontal attack of defense medical witnesses’ opinions, his cross-examination of one witness uncovered the “doctor’s” lack of an M.D. degree. Other defense doctors simply refuse to show up to testify against his clients.

Matt Powell

Matt Powell

Matt Powell is a Florida lawyer who is a Board Certified Civil Trial Lawyer. Matt primarily represents people with catastrophic injuries and wrongful death cases, but he also continues to be involved in smaller litigation cases as co-counsel with young lawyers. He is regularly in trial representing people injured in auto, truck, medical malpractice, defective products, birth injury, negligent security and other types of cases. He is known for using innovative methods for demonstrating injuries, including in “minor impact” cases. He has been named to Super Lawyers in the State of Florida in multiple years.

Morgan Adams

Morgan Adams

Morgan Adams (Lt. Col., USMCR, Ret.) is a past chair of the American Association for Justice’s Trucking Litigation Group (TLG) and the first and only recipient of the TLG Lifetime Achievement Award. In addition to personally handling all types of truck and bus cases, Mr. Adams regularly works as a litigation consultant for lawyers, helping them achieve record recoveries in multiple jurisdictions in commercial motor vehicle (CMV) cases. He has repeatedly been selected as a Mid-South Super Lawyer; is a member of the Belli Society, Taos Group, and Multi-Million Dollar Advocates Forum; and is AV rated by Martindale-Hubbell.

Sean Gamble

Sean Gamble

Sean Gamble is an attorney at Friedman Rubin and works closely with Trial Guides author Rick Friedman. He handles a variety of cases including traumatic brain injury, maritime, aviation, insurance bad faith, nursing home abuse and neglect, medical malpractice, burn trauma, and toxic exposure. He is a professional member of BIAWA, the Brain Injury Alliance of Washington. Super Lawyers named Sean a Washington Rising Star, 2015-2016, an honor limited to no more than 2.5 percent of attorneys practicing in Washington.

Charlette Sinclair

Charlette Sinclair

Charlette Sinclair is a legal consultant helping law firms interested in improving case outcomes for their clients. She pioneered a series of demand letter templates that help lawyers trigger software such as Colossus while serving as Director for Auto Claim Experts, a consulting firm for auto injury lawyers and physicians.

CLE Accreditation

Trial Guides applies for accreditation from the jurisdictions in which our attendees are licensed. More jurisdictions are added often.

General Credit: 13 hours and 45 minutes (825 minutes).


  • Delaware: 13.8 general credits
  • Indiana: 13.3 general credits
  • Missouri: 16.5 general credits
  • Pennsylvania: 13.5 general credits
  • South Carolina: 13.75 general credits
  • Texas: 13.75 general credits

Eligible for Credit under Reciprocity or Out of State Rules:


Applications in Process:




Additional jurisdictions are being added as attorneys register for the event. Accreditation is sought based on the barred jurisdiction(s) of the attendees.

Hotel Information

Trial Guides has selected the Four Seasons Hotel in Las Vegas for this event. The Four Seasons Hotel is a peaceful non-smoking and non-gambling hotel on the Las Vegas strip a short distance from the airport. The location provides the best of both worlds: a quiet world class resort with unparalleled service, where guests can quickly reach the city’s unmatched nightlife, dining and entertainment options. Over the last few years, the Last Vegas Four Seasons have modernized their guestrooms, meeting space, lobby, restaurants, outdoor areas and spa/fitness center.

While Four Seasons Hotels are amongst the most prestigious in the world, Trial Guides has negotiated substantial room discounts for our CLE attendees. To book a reservation, call (702) 632-5000 and ask for the “Trial Guides” group rate of $249 per night for single or double rooms. Limited suite upgrades are also available. The daily amenities fee is $35 per day, and and the occupancy tax rate is 13.38%. This link will allow you to access the attendee discount while booking your reservation online.[2]

The discounted Trial Guides room rate expires on Monday, August 21. Please be sure to book your room before then! Rooms booked after Monday will be billed at regular rate of $369/night.

Please note our Seminar/Webinar Cancellation Policy

Please note that audio and/or video recording is strictly prohibited at all Trial Guides events. This restriction allows us to provide a better learning experience for our attendees and better intellectual property protection for our speakers. Thank you in advance for your understanding and cooperation.

[1] U.S. Department of Justice, Bureau of Justice Statistics

[2] For the hotel reservation Web site to work correctly, the use of one of the following Web browsers is strongly recommended: Mozilla Firefox, Google Chrome, Apple Safari version 4 or 5, or Microsoft Internet Explorer version 8 or 9. Microsoft Edge may work with the reservation Web site but is not recommended; please use a recommended browser if at all possible. Please call Trial Guides at (800) 309-6845 if you need assistance in determining which browser you are using.