David Ball Live Package, April 6 & 7, 2018, Washington, DC
Registration $1,495.00

David Ball Live Package (CLE Live Event)

April 6 & 7, 2018, Washington, DC

  • Description
  • Accreditation
  • Registration Information & Event Schedule
  • Hotel & Location Information
  • Faculty Biography Summaries
  • Event Policies

To register by phone, call 800-309-6845

Friday, April 6, 2018

David Ball on Damages, first published in 1991 and followed by second and third editions, quickly became the best-selling trial advocacy strategy ever written, revolutionized Plaintiff's trial advocacy, and helped stem the enlarging menace of tort-"reform." The book’s success encouraged others to come forward to add their own advocacy books, and – for the first time — encouraged publishers to issue more than just a handful every few years. This seminar covers the newest case-changing innovations and advances that David and his partner, Artemis Malekpour, are now releasing.

This is particularly important given the recent major changes in juries:

The Great Jury Shift and Malekpour-Ball research: Plaintiff’s advocacy is now faced with a sudden and unexpected shift in American culture that is radically changing how jurors think and deliberate. As a result, Plaintiffs are losing cases for reasons they don’t even suspect. This seminar will show the refinements to David Ball on Damages (and approaches that stem from it) turn the jury shift to our advantage. You’ll learn how to make the most of the new ways American jurors listen, respond, deliberate, and decide. And you’ll be able to do it in your next trial.

Saturday, April 7, 2018

Foil Their Plans to Spoil Your Case: Studies consistently show that up to 70% of jurors make up their minds by the end of opening statements, without ever seeing one iota of evidence. That means that to win at the end, you must win before the trial starts in jury selection. The defense’s cheap tricks (“Bruises”), like exploiting juror bias, taking things out of context, and overemphasizing imperfections, are used to distract from facts and well-constructed cases. In this seminar, Keith will share strategies to overcome those cheap tricks, including:

  • Identifying and educating jurors about bias
  • Realizing the power of openings and swallowing whole the defense’s opening
  • Constructing your story through analogies and catch phrases
  • Understanding the Panda Effect
  • Conducting an effective cross-examination
  • Using information management tools to increase your client’s access to maximum justice

At the end of the day, David Ball and Artemis Malekpour join Keith for a roundtable discussion regarding how their approaches can be used together.

Click here to download a copy of the timed agenda for the David Ball Live Package.

PLEASE NOTE: Both days of this event are open only to civil plaintiff’s OR criminal defense counsel. Lawyers who perform any work on behalf of insurance companies or any form of civil defense work are not allowed to attend. All attendees will be required to sign and submit an affidavit to that effect before being allowed entry. No audio or video recording is allowed.

Accreditation is in the application process. The program is planned for 7 hours (420 minutes) for each day, for a total of 14 hours (840 minutes).

Trial Guides applies for accreditation from the jurisdictions in which our attendees are licensed. More jurisdictions are added often. If you register now for this event and your state is not already listed, we will seek accreditation in your state.


  • British Columbia: 13.75 general credits
  • Delaware: 14.30 general credits (including 1.5 enhanced ethics credits)
  • Florida: 18 general credits (including 1 bias elimination and 17 civil trial)
  • Georgia: 13.5 general credits (including 1 professionalism credit)
  • Illinois: 13.75 general credits (including 1 diversity and inclusion credit, .75 professionalism credit and .25 mental health and substance abuse credit)
  • Iowa: 14.25 general credits (including 1.75 ethics credits)
  • Louisiana: 14 general credits (including 1.75 professionalism credits)
  • Minnesota: 14.25 general credits (including 1.5 ethics credits)
  • Nebraska: 14.25 general credits (including 1.25 professional responsibility credits)
  • Nevada: 14 general credits (including 1.5 ethics credit)
  • New Mexico: 13 general credits (including 1.5 ethics credit)
  • North Carolina: 14.25 general credits (including 1.5 professional responsibility/ethics credits
  • Ohio: 14.25 general credits (including .25 of attorney professional conduct instruction)
  • Pennsylvania: 14 general credits (including 1.5 ethics credit)
  • Tennessee: 14.25 general credits (including 1.5 dual credits)
  • Texas: 14.25 general credits (including 1.75 ethics credits)
  • Vermont: 14.25 general credits (including 1.75 ethics credits)
  • Virginia: 10.5 general credits
  • Washington: 13.25 general credits (including .75 ethics and .25 personal development & mental health)

Eligible for Credit under Reciprocity or Out of State Rules:

Alaska, Alberta, Arizona, California, Connecticut, Hawaii, Maine, New Hampshire, New Jersey, New York

Applications in Process:




Additional jurisdictions are being added as attorneys register for the event. Accreditation is sought based on the barred jurisdiction(s) of the attendees.

Event schedule will be available soon.

*To be eligible for the New Lawyers Discount, you must have five or fewer years’ experience and be registered with the Trial Guides New Lawyer Program.

Trial Guides is pleased to provide a financial hardship policy for registration costs. For more information, click here to download the program rules and application.

Trial Guides has selected the beautiful Tenley Campus of American University’s Washington College of Law. The 8.5 acre campus was designed as a state-of-the-art center for legal education to inspire not only their students, faculty and alumni but the broader legal and academic community as well.

Located at 4300 Nebraska Avenue, NW, the campus is one block from the Tenleytown-AU Redline Metro Station and features advanced technology, environmentally sustainable design targeted for LEED Gold certification, and dedicated conference, event, and reception spaces designed to promote education, collaboration, and engagement.

Trial Guides recommends the Mariott Chevy Chase and the Kimpton Glover Park Hotels.

Trial Guides will provide a shuttle bus service from both the Courtyard by Marriott and Kimpton Glover Park Hotel to American University Washington College of Law each morning and evening. Details will be sent one week before the event.

Courtyard by Marriott Chevy Chase
301-828-3364 ext 7000
1.5 miles/7 min.

Kimpton Glover Park Hotel
1.9 miles/9 min.

A more comprehensive list of hotels may be found on American University’s lodging page.

David Ball

David Ball (Malekpour Ball Consulting) is the nation’s most influential trial consultant. With partner Artemis Malekpour, he guides plaintiff’s civil cases and criminal defense cases across the country. They are the nation’s only trial consultants qualified to help attorneys with Reptilian methods and strategy, as well as with Ball’s David Ball on Damages techniques and a wide range of other essential approaches. They have an unparalleled record in helping attorneys with every size and kind of case. Dr. Ball is also a pioneer in adapting methods of film and theater presentation for use in trial. His theater/film students hold Oscars, Obies, Tonys, and Emmys. His Theater Tips and Strategies for Jury Trials has been a bestseller for nearly two decades, and his Backwards and Forwards has been a foundation of theater and film training since 1984. Dr. Ball wrote two of the bestselling trial strategy books ever published: David Ball on Damages and—with Reptile cofounder Don Keenan—Reptile: The 2009 Manual of the Plaintiff’s Revolution. Just last November, Dr. Ball released the fourth edition of Theater Tips, retitled as Theater for Trial, adding coauthor Joshua Karton.

Keith Mitnik

Keith Mitnik is senior trial counsel for Morgan & Morgan, the largest personal injury law firm in America. At Morgan & Morgan, there are departments that handle every type of contingency fee plaintiff’s case: general PI, medical malpractice, product liability, mass torts, commercial contingency, and so on. Keith’s job is to try cases with all of these departments and, when they do not settle, to join forces at trial with the other lawyers handling them. He is also the author of Don’t Eat the Bruises: Spoil Their Plans to Foil Your Case.

Artemis Malekpour

Artemis Malekpour (Malekpour Ball Consulting) is one of the nation’s most successful trial consultants. Ms. Malekpour earned a bachelor’s degree in Psychology and a master’s degree in Public Healthcare Administration with a concentration in mental health issues before earning her law degree. Her internship with trial consultants David Ball and Debra Miller as a rising 3L forever changed her life. After graduation and upon passing the bar, she joined the trial consulting firm. Like her partner, David Ball, Ms. Malekpour advises both plaintiff’s civil cases and criminal defense cases across the nation. They are the nation’s only trial consultants qualified to help attorneys with Reptilian methods and strategy, as well as with Ball’s David Ball on Damages techniques and a wide range of other essential approaches. They have an unparalleled record in helping attorneys with every size and kind of case.