Case Framing: The Science and Art of Persuasion, May 4 & 5, 2018Omni Parker House HotelThe View From the Harvey Parker SuiteParker&s Bar LoungeGeneral Sessions Will Take Place in the Rooftop Ballroom
Registration $1,297.00

Case Framing (CLE Live Event)

The Science and Art of Advocacy

May 4-5, 2018, Boston, MA

  • Seminar Description
  • Accreditation
  • Registration Information & Event Schedule
  • Hotel & Location Information
  • Faculty Biography Summaries
  • Event Policies
  • Event Sponsors

To register by phone, call 800-309-6845

Building a case a jury can believe in is fundamental to obtaining a favorable verdict. Renowned trial attorney Mark Mandell designed and built the Case Framing Model to do precisely that. This model is based on the idea that "just verdicts result when everything presented at trial is framed and sequenced to focus juror attention on the points you most want to make." The key, then, is to focus the jury's attention on what really matters.

Mark has created a two-day seminar to teach the fundamentals of Case Framing. The program begins with an introduction to Case Framing, then delves into the latest developments in decision science and psychology, and ultimately finishes with practical guidance on how to apply the model to your cases. By the end of the seminar, you will have learned:

  • To analyze your client's case to identify issues jurors "just can't get over"
  • To create echoes of those issues that will be used throughout the trial
  • To understand the latest developments in decision science and psychology and to apply them to your upcoming cases
  • To incorporate practical Case Framing techniques into your litigation strategy

   for the Case Framing CLE Live Event.

PLEASE NOTE: This event is open only to civil plaintiff’s OR criminal defense counsel. Lawyers who perform any work on behalf of insurance companies or any form of civil defense work are not allowed to attend. All attendees will be required to sign and submit an affidavit to that effect before being allowed entry. No audio or video recording is allowed.

Accreditation is in the application process. The program is planned for 935 minutes (15.5 hours for 60 minute states and 18.7 hours for 50 minute states, subject to rounding rules).

Trial Guides applies for accreditation from the jurisdictions in which our attendees are licensed. More jurisdictions are added often. If you register now for this event and your state is not already listed, we will seek accreditation in your state.


  • Alabama: 14.8 general credits
  • Delaware: 15.5 general credits
  • Florida: 18.5 general credits
  • Georgia: 15.5 general credits
  • Iowa: 15.5 general credits
  • Missouri: 18.9 general credits
  • North Carolina: 15.5 general credits
  • Ohio: 15.5 general credits
  • Oregon: 13.5 general credits
  • Pennsylvania: 15.5 general credits
  • Rhode Island: 18.7 general credits
  • Tennessee: 15.5 general credits
  • Texas: 15 general credits
  • Virginia: 13.5 general credits
  • Washington: 15.5 general credits
  • West Virginia: 18.7 general credits

Eligible for Credit under Reciprocity or Out of State Rules:

Alaska, Alberta, Arizona, California, Connecticut, Hawaii, New Hampshire, New Jersey, New York

Applications in Process:




Additional jurisdictions are being added as attorneys register for the event. Accreditation is sought based on the barred jurisdiction(s) of the attendees.

This event will run from 8:30 a.m. to 5:00 p.m. each day. The cost of registration is as follows:

Trial Guides is pleased to provide a financial hardship policy for registration costs. For more information, click here to download the program rules and application.

Your registration includes a copy of Mark’s book Case Framing, breakfast on both days, morning coffee breaks, and afternoon snack breaks. Your registration also includes a Friday night reception from 5:00 to 7:00 pm. Lunch is on your own.

Friday evening will also feature a guest speaker from 7:00 to 9:00 p.m. (name to be announced). This session is optional, but it is included in the event price.

Session Topics

  • Friday, May 4:
    • Introducing the Case Framing Model
    • Sharing Overall Case Frames
    • “Identifying the “I Just Can’t Get Over” Issues in Your Case
    • Creating “Echoes” of the “I Just Can’t Get Over” Issues in Your Cases
    • EVENING BONUS SESSION: Speaker and Topic TBA
  • Saturday, May 5:
    • Creating Additional Echoes in Your Cases
    • Using the Case Framing Model in Damages
    • Describing How Case Framing Was Used in a Recent Trial
    • Applying Case Framing Techniques to Your Cases

Trial Guides has selected the Omni Parker House. This grand luxury hotel has been symbolic to Boston’s rich history and culture since 1855. Old-World charm and elegance are accompanied by all of the modern conveniences of a world-class establishment. Nestled in the heart of downtown Boston, Omni Parker House is located along the Freedom Trail and at the foot of Beacon Hill, Boston Common, Quincy Market and Faneuil Hall Marketplace. Omni Parker House is just 2.3 miles from Logan International Airport (10 minutes).

The longest continuously operating hotel in the United States, the Parker House has hosted many famous historical figures, including Ralph Waldo Emerson, Louis Agassiz, Nathaniel Hawthorne, John Greenleaf Whittier, Henry Wadsworth Longfellow, John F. Kennedy, Edith Wharton, John Wilkes Booth, and Charles Dickens, among many others. Malcolm X, Ho Chi Minh, and Emeril Lagasse all served as employees before becoming famous.

Samuel Clemens (Mark Twain), from Room 168, told a Boston Globe reporter, “You see for yourself that I’m pretty near heaven—not theologically, of course, but by the hotel standard.”

The Trial Guides discounted room rate expired on April 11. However, you may still book rooms at the Omni Parker House using this link or by calling the hotel directly at 617-227-8600. Market rates will apply.

The Omni Parker House offers a complimentary airport shuttle. For more benefits, including free in-room internet, consider joining the Omni Hotels Select Guest Loyalty Program.

Mark Mandell

Mark Mandell is a senior partner in the Providence, Rhode Island, law firm of Mandell, Schwartz & Boisclair, Ltd. Mark focuses his practice on catastrophic personal injury cases, wrongful death cases, liquor liability cases, medical negligence cases, nursing home cases, and business litigation. He has obtained many million dollar trial verdicts and settlements for his clients and has received more 7 and 8 figure verdicts than any lawyer ever in Rhode Island history.

To help other attorneys replicate that success, Mark has developed new ways to try cases called “Case Framing,” “Choice Theory,” and the “Need for Protection.” Mark released a book entitled Case Framing, published by Trial Guides in 2015. Mark has obtained more verdicts of $1 million or more, as well as more verdicts of $10 million or more, than any other lawyer in Rhode Island history.

Craig Fox

Craig Fox is the Harold Williams Chair and Professor of Management at the UCLA Anderson School of Management, with joint appointments in psychology at the UCLA College of Letters and Sciences and medicine at the UCLA Geffen School. Fox co-founded the Behavioral Science & Policy Association and is co-editor of its flagship journal, Behavioral Science & Policy (BSP).

David A. Wenner

David Wenner, M.S.W., J.D. is nationally recognized as an authority on juror bias and decision-making. As a partner in the Phoenix firm of Snyder & Wenner, P.C., David has spent the last two decades prosecuting wrongful death and catastrophic injury accident cases, speaking to lawyers across the country on juror bias and decision-making, and creating a successful juror bias model.

Randi McGinn

Randi McGinn is one of the leading trial lawyers in the country, known for her creativity in the courtroom and her use of demonstrative evidence to visualize opening, direct, cross-examination, and closing argument. She is the first woman ever elected President of the Inner Circle of Advocates, and she is the author of Changing Laws, Saving Lives

Ben Rubinowitz

Throughout his 30-year legal career, New York Attorney Ben Rubinowitz has made his mark as a leading trial lawyer combining hard work and dedication with his remarkable courtroom skills and presence. Ben began his career as a prosecutor, where he honed the trial skills that would become his hallmark. From there, he began serving as a trial lawyer representing severely injured plaintiffs in personal injury cases, eventually joining GGCSMB&R in 1989. His meticulous approach to the preparation and trial of cases has produced 26 verdicts and over 150 settlements in excess of $1 million dollars.

Judith Livingston

Judith Livingston has long been one of the most successful plaintiff’s attorneys in the U.S. and has been called “A Legal Legend” by Law Dragon. She is a partner at the firm of Kramer, Dillof, Livingston & Moore, specializing in medical malpractice and personal injury cases. Judith was the first woman and the youngest person in the United States admitted to the Inner Circle of Advocates.

Joseph A. Power, Jr.

Joseph Power has obtained more than 200 jury verdicts and settlements in excess of $1 million, including the largest jury verdict in Illinois history for a medical malpractice case of $55.4 million and a recovery of $100 million in a trucking case which led to 76 criminal convictions, including the former Governor of Illinois in the “licenses for bribes” scandal, which triggered the retesting of over 2,000 truck drivers. He has recovered over $1 billion for his clients.