The Science and Art of Persuasion
May 4 & 5, 2018, Boston, MA
Omni Parker House Hotel
Building a case in which a jury can believe is fundamental to obtaining a favorable verdict. Renowned trial attorney Mark Mandell designed and built the Case Framing Model to do precisely that. The model is based on the idea that “just verdicts result when everything presented at trial is framed and sequenced to focus juror attention on the points you most want to make.” The key, then, is to focus the jury’s attention on what really matters.
Mark has created a two-day seminar to teach the fundamentals of Case Framing. The program begins with an introduction to Case Framing and then delves into the latest developments in decision science and psychology, and ultimately finishes with practical guidance to apply the model to your cases. By the end of the seminar, you will have learned:
- To analyze your client’s case to identify those “I just can’t get over” issues
- To create “echoes” of those issues that will be used throughout the trial
- To understand the latest developments in decision science and psychology and to apply them to your upcoming cases
- To incorporate practical Case Framing techniques into your litigation strategy
This event will run from 8:30 a.m. to 5:00 p.m. each day. The cost varies based on your level of experience:
- Experienced Attorneys:
- $995 Early Bird – Register before January 1, 2018
- $1095 after December 31, 2017
- Trial Guides New Lawyer Program members:
- $695 Early Bird – Register before January 1, 2018
- $795 after December 31, 2017
Trial Guides is pleased to provide a financial hardship policy for registration costs. For more information, click here to download the program rules and application.
Your registration includes a copy of Mark’s book Case Framing, breakfast on both days, morning coffee breaks, and afternoon snack breaks. Your registration also includes a Friday night reception from 5:00 to 7:00 pm. Lunch is on your own.
Friday evening will also feature a guest speaker from 7:00 to 9:00 p.m. (name to be announced). This session is optional, but it is included in the event price.
PLEASE NOTE: This event is open only to civil plaintiff’s OR criminal defense counsel. Lawyers who perform any work on behalf of insurance companies or any form of civil defense work are not allowed to attend. All attendees will be required to sign an affidavit to that effect before being allowed entry. No audio or video recording is allowed.
Mark Mandell is a senior partner in the Providence, Rhode Island, law firm of Mandell, Schwartz & Boisclair, Ltd. Mark focuses his practice on catastrophic personal injury cases, wrongful death cases, liquor liability cases, medical negligence cases, nursing home cases, and business litigation. He has obtained many million dollar trial verdicts and settlements for his clients including recently receiving the highest negligence verdict ever received in Rhode Island history.
To help other attorneys replicate that success, Mark has developed new ways to try cases called “Case Framing,” “Choice Theory,” and the “Need for Protection.” Mark released a book entitled Case Framing, published by Trial Guides in 2015. Mark has obtained more verdicts of $1 million or more, as well as more verdicts of $10 million or more, than any other lawyer in Rhode Island history.
David Wenner, M.S.W., J.D. is nationally recognized as an authority on juror bias and decision-making. As a partner in the Phoenix law firm of Snyder & Wenner, P.C., David has spent the last two decades prosecuting wrongful death and catastrophic injury accident cases, speaking to lawyers across the country on juror bias and decision-making, and creating a successful juror bias model.
Randi McGinn is one of the leading trial lawyers in the country, known for her creativity in the courtroom and her use of demonstrative evidence to visualize opening, direct, cross-examination, and closing argument. She is the first woman ever elected President of the Inner Circle of Advocates, and she is the author of Changing Laws, Saving Lives.
Judith Livingston has long been one of the most successful plaintiff’s attorneys in the United States. Reserved, methodical, and precise, Judith has been called “A Legal Legend” by Law Dragon. Since 1989 she has been a partner at the firm of Kramer, Dillof, Livingston & Moore. She specializes in medical malpractice and personal injury cases. In recognizing of her trial skills, Judith was both the first woman and the youngest person in the United States admitted to the Inner Circle of Advocates.
- Friday, May 4:
- Introducing the Case Framing Model
- Sharing Overall Case Frames
- “Identifying the “I Just Can’t Get Over” Issues in Your Case
- Creating “Echoes” of the “I Just Can’t Get Over” Issues in Your Cases
- EVENING BONUS SESSION: Speaker and Topic TBA
- Saturday, May 5:
- Creating Additional Echoes in Your Cases
- Using the Case Framing Model in Damages
- Describing How Case Framing Was Used in a Recent Trial
- Applying Case Framing Techniques to Your Cases
Accreditation is in the application process. Check back later for specific jurisdictions and credit amounts. The program is planned for 14 hours (840 minutes).
Trial Guides applies for accreditation from the jurisdictions in which our attendees are licensed. More jurisdictions are added often.
Trial Guides has selected the Omni Parker House. This grand luxury hotel has been symbolic to Boston’s rich history and culture since 1855. Old-World charm and elegance are accompanied by all of the modern conveniences of a world-class establishment. Nestled in the heart of downtown Boston, Omni Parker House is located along the Freedom Trail and at the foot of Beacon Hill, Boston Common, Quincy Market and Faneuil Hall Marketplace. Omni Parker House is just 2.3 miles from Logan International Airport (10 minutes).
The longest continuously operating hotel in the United States, the Parker House has hosted many famous historical figures, including Ralph Waldo Emerson, Louis Agassiz, Nathaniel Hawthorne, John Greenleaf Whittier, Henry Wadsworth Longfellow, John F. Kennedy, Edith Wharton, John Wilkes Booth, and Charles Dickens, among many others. Malcolm X, Ho Chi Minh, and Emeril Lagasse all served as employees before becoming famous.
Samuel Clemens (Mark Twain), from Room 168, told a Boston Globe reporter, “You see for yourself that I’m pretty near heaven—not theologically, of course, but by the hotel standard.”
Trial Guides CLE attendees get substantial discounts for rooms. Limited suite upgrades are available. To book online reservations, please use this link to access the attendee discount. You may also call 617-227-8600 and ask for the “Trial Guides” room block for the discounted room rate.
The Omni Parker House offers a complimentary airport shuttle. For more benefits, including free in-room internet, consider joining the Omni Hotels Select Guest Loyalty Program.
Please note our Seminar/Webinar Cancellation Policy