Understanding Juror Bias and Decision Making: Using Social Science to Prepare a Winning Case - On Demand CLE

David Bossart, Gregory Cusimano, Edward H. Lazarus & David A. Wenner
Understanding Juror Bias and Decision Making: Using Social Science to Prepare a Winning Case - On Demand CLE
Understanding Juror Bias and Decision Making: Using Social Science to Prepare a Winning Case - On Demand CLE

Understanding Juror Bias and Decision Making: Using Social Science to Prepare a Winning Case - On Demand CLE

David Bossart, Gregory Cusimano, Edward H. Lazarus & David A. Wenner
$699.00

On Demand Program

Click here for Access Instructions for On Demand Programs. 

Each user must register individually as they will need their own login to access the program and comply with CLE requirements.

Join Gregory Cusimano, David Wenner, and Edward Lazarus—three of the country’s top experts in jury bias—as they teach the tools and psychological principles that attorneys need to understand in order to better prepare and present their cases. Cusimano, Lazarus, and Wenner, with their partner David Bossart, have been involved in some of the most significant plaintiff’s verdicts in the country, totaling more than $4 billion combined. In this multipart presentation, they teach you how to use their two groundbreaking approaches to winning civil jury trials, The Jury Bias Model and Bottom-Up Case Preparation, to strengthen your cases—no matter the subject or venue—and better obtain fully just outcomes for your clients.

Over the course of 11 hours, these experts cover the following and more:

  • The Jury Bias Model
  • Bottom-Up Case Preparation
  • Addressing jurors and the social science behind the process
  • Developing a strategy and effective message to address the jury
  • Moral foundation theory and the breadth of your story
  • Dealing with bias and belief in the courtroom
  • How jurors make decisions and the importance of listening

This presentation is the cumulation of decades of research from the team behind one of the leading trial consulting firms in the country. Winning Works™ members Greg Cusimano, David Wenner, David Bossart, and Edward Lazarus have combined their skill, experience, and research to create a highly successful approach that can be applied to any case, which they share over the course of this presentation.

A note to the viewer: though David Bossart helped prepare much of this presentation, he was unable to attend live and does not appear on camera.

This seven-part program focuses on the following:

Jury Bias Model & Bottom-Up Preparation: Part One (93 Minutes)

  • Civil Justice
  • How the Jury Bias Model Works
  • Attitudes and Beliefs of Jurors
  • General Beliefs
  • Personal Responsibility
  • Types of jurors

Jury Bias Model & Bottom-Up Preparation: Part Two  (82 Minutes)

  • Framing Your Case
  • Ten Commandments to Address Jury Bias
    • Narrative
    • Confirmation Bias
    • Belief Perseverance Principle
    • Availability Principle
    • Norm Principle
    • Fundamental Attribution Error
    • Hindsight Principle
    • Empathy Principle
    • Anchoring Principle
    • Framing Principle

Addressing Jurors & the Social Science Behind the Process  (78 Minutes)

  • Changing Attitudes of Jurors
  • Decision Making
  • System Approach
  • Bottom-Up Preparation Process
  • The Social Science Behind the Process
  • Building a Narrative

Developing a Strategy & Effective Message to Address the Jury  (124 Minutes)

  • Political Strategy and the Jury
  • Principles of Effective Communication
  • The Message
  • Message Implementation Primer
  • Developing a Core
  • Framing your Message

Moral Foundation Theory & The Breadth of Your Story (76 Minutes)

  • Moral Foundation Theory
    • Foundation #1: Care Versus Harm
    • Foundation #2: Fairness Versus Cheating
    • Foundation #3: Loyalty Versus Betrayal
    • Foundation #4: Authority Versus Subversion
    • Foundation #5: Sanctity Versus Degradation
  • The Breadth of Your Story

Bias & Belief in the Courtroom (97 Minutes) 

  • The Role of Bias in the Courtroom
  • Automatic Thinking and Decision Making
  • Using Psychological Understanding in your Case
  • The Power of Belief
  • The Importance of Facts

How Jurors Make Decisions, & the Importance of Listening (120 Minutes)

  • How Jurors Make Decisions
  • Role of the Plaintiff’s Lawyer
  • Communication Theory
  • Use in Trial
  • Listening
  • Storytelling

Need accreditation in another jurisdiction?  Fill out this form and note Course No. 180905P00. 

 

There are moments in this video that the audio from the speakers and audience members may be difficult to hear. We feel that despite this, the whole of the program offers invaluable insight that can still be gained despite some audio issues in a few sections.

  • Details

    On Demand Program: 665 minutes
    Original Air Date: 9/21-22/2018
  • Accreditation

    Approved and Pending Credits

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    We will apply for accreditation in your state upon request. Please use the form at the bottom of the product description to request accreditation in your state.

  • Event Policies

  • Event Sponsors

Click here for Access Instructions for On Demand Programs. 

Each user must register individually as they will need their own login to access the program and comply with CLE requirements.

Join Gregory Cusimano, David Wenner, and Edward Lazarus—three of the country’s top experts in jury bias—as they teach the tools and psychological principles that attorneys need to understand in order to better prepare and present their cases. Cusimano, Lazarus, and Wenner, with their partner David Bossart, have been involved in some of the most significant plaintiff’s verdicts in the country, totaling more than $4 billion combined. In this multipart presentation, they teach you how to use their two groundbreaking approaches to winning civil jury trials, The Jury Bias Model and Bottom-Up Case Preparation, to strengthen your cases—no matter the subject or venue—and better obtain fully just outcomes for your clients.

Over the course of 11 hours, these experts cover the following and more:

  • The Jury Bias Model
  • Bottom-Up Case Preparation
  • Addressing jurors and the social science behind the process
  • Developing a strategy and effective message to address the jury
  • Moral foundation theory and the breadth of your story
  • Dealing with bias and belief in the courtroom
  • How jurors make decisions and the importance of listening

This presentation is the cumulation of decades of research from the team behind one of the leading trial consulting firms in the country. Winning Works™ members Greg Cusimano, David Wenner, David Bossart, and Edward Lazarus have combined their skill, experience, and research to create a highly successful approach that can be applied to any case, which they share over the course of this presentation.

A note to the viewer: though David Bossart helped prepare much of this presentation, he was unable to attend live and does not appear on camera.

This seven-part program focuses on the following:

Jury Bias Model & Bottom-Up Preparation: Part One (93 Minutes)

  • Civil Justice
  • How the Jury Bias Model Works
  • Attitudes and Beliefs of Jurors
  • General Beliefs
  • Personal Responsibility
  • Types of jurors

Jury Bias Model & Bottom-Up Preparation: Part Two  (82 Minutes)

  • Framing Your Case
  • Ten Commandments to Address Jury Bias
    • Narrative
    • Confirmation Bias
    • Belief Perseverance Principle
    • Availability Principle
    • Norm Principle
    • Fundamental Attribution Error
    • Hindsight Principle
    • Empathy Principle
    • Anchoring Principle
    • Framing Principle

Addressing Jurors & the Social Science Behind the Process  (78 Minutes)

  • Changing Attitudes of Jurors
  • Decision Making
  • System Approach
  • Bottom-Up Preparation Process
  • The Social Science Behind the Process
  • Building a Narrative

Developing a Strategy & Effective Message to Address the Jury  (124 Minutes)

  • Political Strategy and the Jury
  • Principles of Effective Communication
  • The Message
  • Message Implementation Primer
  • Developing a Core
  • Framing your Message

Moral Foundation Theory & The Breadth of Your Story (76 Minutes)

  • Moral Foundation Theory
    • Foundation #1: Care Versus Harm
    • Foundation #2: Fairness Versus Cheating
    • Foundation #3: Loyalty Versus Betrayal
    • Foundation #4: Authority Versus Subversion
    • Foundation #5: Sanctity Versus Degradation
  • The Breadth of Your Story

Bias & Belief in the Courtroom (97 Minutes) 

  • The Role of Bias in the Courtroom
  • Automatic Thinking and Decision Making
  • Using Psychological Understanding in your Case
  • The Power of Belief
  • The Importance of Facts

How Jurors Make Decisions, & the Importance of Listening (120 Minutes)

  • How Jurors Make Decisions
  • Role of the Plaintiff’s Lawyer
  • Communication Theory
  • Use in Trial
  • Listening
  • Storytelling

Need accreditation in another jurisdiction?  Fill out this form and note Course No. 180905P00. 

 

There are moments in this video that the audio from the speakers and audience members may be difficult to hear. We feel that despite this, the whole of the program offers invaluable insight that can still be gained despite some audio issues in a few sections.

Speakers

David R. Bossart

David R. Bossart

David R. Bossart is a plaintiff's trial lawyer with over fifty years of experience in private practice. He is a nationally known trial consultant for plaintiff trial lawyers and is one of the founding principals of Winning Works, LLC. Bossart has been working with David Wenner and Greg Cusimano on the subject of jury bias for over eighteen years. He collaborates with David Wenner, Greg Cusimano, and Ed Lazarus on working with trial lawyers to ... Learn More

Gregory Cusimano

Gregory Cusimano

Greg Cusimano is the co-creator of the Jury Bias Model™ (with David Wenner), a member of the American Board of Trial Advocates, Best Lawyers of America, Superlawyers, and has been heavily involved with AAJ for much of his career. He is co-editor of ATLA’s six volume text Litigating Tort Cases. He is one of few to receive the Lifetime Achievement Award bestowed by the American Association for Justice (formally ATLA®). Cusimano is also a member ... Learn More

Edward H. Lazarus

Edward H. Lazarus

Edward H. Lazarus is a partner in the trial strategy firm Winning Works, LLC. In addition to working with lawyers in private practice, Lazarus's clients include political campaigns, bar associations, other professional associations, and political candidates in the US and abroad. Lazarus has done work for ATLA (now AAJ); many state Trial Lawyer Associations; the State Bar Associations of Arizona, Florida, Massachusetts, Nevada, and Hawaii; the ... Learn More

David A. Wenner

David A. Wenner

As a partner in the Phoenix law firm of Snyder & Wenner, P.C., Mr. Wenner has spent the last two decades prosecuting wrongful death and catastrophic injury accident cases, speaking to lawyers across the country on juror bias and decision-making, and creating a successful juror bias model. Learn More

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