Cliff Atkinson is arguably the world’s leading visual presentation consultant. He has worked with Mark Lanier and other leading lawyers on their presentations to achieve huge verdicts. Fortune magazine called the presentations he designed to help Lanier persuade a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005 “frighteningly powerful.”

This is the first time that this landmark book has been published in color, and it contains many of Cliff’s time-tested concepts for taking a client’s story and turning it into a visual presentation for the different parts of trial, including opening and closing statements. Also included are inside tips on how to use Powerpoint to create compelling visual stories for mediation, arbitration, and trial.

Through a distribution agreement with Pearson and Trial Guides, we are proud to help bring this important book to the legal community.